EvaluationHow effective is thecombination of your main product and ancillary texts?
Music Videos and Billboard Advertisement the combination of Music video stills CD covers and Advertisements are all important in creating an artists image. Therefore it is important that the combination of the three follow the same style in order to construct a representation of the artist. Keeping the typography and colour scheme throughout creates a brand of the artist.CD Cover
Taking all of this into consideration weknew that our own media product andancillary products had to have arelationship. Our video represents theartists as young, casual and playful wetherefore had to put thisrepresentation across through theDigiPack. Therefore we had fun playfulimages of the artists on the CD coverand magazine advert. In the video weused shots of funfairs and the city whichis reflected in the effect on the artistsimage. To create a brand we used thesame colour scheme and typographythroughout the Digi Pack so that it couldbe easily recognised by our targetaudience. we chose the colour as it wasquite neutral yet appealing. We usedsans serif font as it is more casual andfitting with the genre, the same fontwas used throughout in order to createa brand.