opportunities through  product licensing Jodie Sanders
what is licensing? <ul><li>a contractual agreement to use a brand name, patent or property that is owned by another busine...
why licensing??? <ul><li>opportunity to grow your brand – whether as a licensee or a licensor. </li></ul><ul><li>opportuni...
getting involved… <ul><li>as a licensee… </li></ul><ul><li>working with a brand or  </li></ul><ul><li>design property to c...
design-led licensing <ul><li>applying a design/ visual identity  </li></ul><ul><li>from one product category into  </li></...
Personality-led licensing <ul><li>translating a personality led brand  </li></ul><ul><li>into product… </li></ul><ul><li>c...
getting involved… <ul><li>as a licensor… </li></ul><ul><li>leveraging your intellectual  </li></ul><ul><li>property and br...
the right categories??? <ul><li>reason to believe – for the  </li></ul><ul><li>consumer and brand owner </li></ul><ul><li>...
the right partner??? <ul><li>design  </li></ul><ul><li>manufacturing </li></ul><ul><li>marketing </li></ul><ul><li>distrib...
where to start??? <ul><li>know your business needs </li></ul><ul><li>know what you can offer </li></ul><ul><li>research </...
<ul><li>Questions? </li></ul>
Thank-You! <ul><li>Jodie Sanders </li></ul><ul><li>[email_address] </li></ul><ul><li>07920 025432 </li></ul>
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Opportunities Through Product Licensing

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By Jodie Sanders, Licensing Manager, Fresh Retail Ventures

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Opportunities Through Product Licensing

  1. 1. opportunities through product licensing Jodie Sanders
  2. 2. what is licensing? <ul><li>a contractual agreement to use a brand name, patent or property that is owned by another business entity… can you become a licensee or licensor?? </li></ul>
  3. 3. why licensing??? <ul><li>opportunity to grow your brand – whether as a licensee or a licensor. </li></ul><ul><li>opportunity to drive growth through: </li></ul><ul><ul><li>working in new territories, </li></ul></ul><ul><ul><li>new categories , </li></ul></ul><ul><ul><li>reaching new customers/ consumers. </li></ul></ul>
  4. 4. getting involved… <ul><li>as a licensee… </li></ul><ul><li>working with a brand or </li></ul><ul><li>design property to create </li></ul><ul><li>new products: </li></ul>
  5. 5. design-led licensing <ul><li>applying a design/ visual identity </li></ul><ul><li>from one product category into </li></ul><ul><li>another… </li></ul><ul><li>surface pattern </li></ul><ul><li>logo </li></ul><ul><li>photography </li></ul>
  6. 6. Personality-led licensing <ul><li>translating a personality led brand </li></ul><ul><li>into product… </li></ul><ul><li>chefs </li></ul><ul><li>designers </li></ul><ul><li>actors </li></ul>
  7. 7. getting involved… <ul><li>as a licensor… </li></ul><ul><li>leveraging your intellectual </li></ul><ul><li>property and brand values to </li></ul><ul><li>drive revenue and growth: </li></ul>
  8. 8. the right categories??? <ul><li>reason to believe – for the </li></ul><ul><li>consumer and brand owner </li></ul><ul><li>integrity </li></ul><ul><li>positioning </li></ul><ul><li>pricing </li></ul><ul><li>adding value and differentiating </li></ul><ul><li>from existing offer </li></ul>
  9. 9. the right partner??? <ul><li>design </li></ul><ul><li>manufacturing </li></ul><ul><li>marketing </li></ul><ul><li>distribution/ international reach </li></ul><ul><li>business culture </li></ul><ul><li>ethics </li></ul><ul><li>commercial expectations </li></ul>
  10. 10. where to start??? <ul><li>know your business needs </li></ul><ul><li>know what you can offer </li></ul><ul><li>research </li></ul><ul><li>commit! </li></ul>
  11. 11. <ul><li>Questions? </li></ul>
  12. 12. Thank-You! <ul><li>Jodie Sanders </li></ul><ul><li>[email_address] </li></ul><ul><li>07920 025432 </li></ul>

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