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Future Proofing the UK Ceramic Industry – Throwing Down the Gauntlet

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By Rob Shaffer, Head of Research and Development, and Stuart Adams, Managing Director, Endeka Ceramics

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Future Proofing the UK Ceramic Industry – Throwing Down the Gauntlet

  1. 1. Future Proofing The UK Ceramic Industry: Throwing Down The Gauntlet Dr Robert Schaffer Mr Stuart Adams
  2. 2. Global Changes <ul><li>A recent US Department of Energy report shows global emissions for 2010 at a level higher than the worst case scenario considered by the 2007 IPCC </li></ul><ul><li>Techniques for predicting climate migration estimate 200 million new climate migrants by 2050 </li></ul><ul><li>New study confirms 1°C temperature increase since 1950 </li></ul><ul><li>We are currently loosing species at a rate comparable with the extinction of the dinosaurs </li></ul>
  3. 3. Ceramics Decline <ul><li>Over 200 ceramic producers in Stoke-on-Trent in the 1970s </li></ul><ul><li>Now less than 30 </li></ul><ul><li>(video not available through slideshare) </li></ul>
  4. 4. How do we tilt the balance in our favour ? World Competitors UK Ceramics
  5. 5. What tips the balance in our favour…? <ul><li>Good for the UK industry renaissance </li></ul><ul><li>Technologies developed can be exported </li></ul>World Competitors UK Ceramics Low Carbon Technologies +
  6. 6. <ul><li>China puts pressure on developing countries to reduce emissions </li></ul><ul><li>Russia recognizes concrete steps to reduce GHG emissions need to be agreed </li></ul><ul><li>China phases out incandescent light bulbs </li></ul><ul><li>Carbon Trust facing demand for carbon footprinting from China </li></ul>The UK Is Being Left Behind In The Race To A Low Carbon Future
  7. 7. The UK Ceramics Industry Environment Packaging Transport Decorating Solution Suppliers Laboratory Services Kiln Suppliers Refractory Suppliers Trade Body Handling Legislation Material Supplies Solutions Waste & Effluent Contractors Process Machine Suppliers Ceramics Manufacture Consumers Energy Suppliers
  8. 8. How does the industry move to a low carbon environment…..? <ul><li>Materials </li></ul><ul><ul><li>Innovation in clay materials </li></ul></ul><ul><ul><li>Innovation in glaze materials </li></ul></ul><ul><ul><li>Innovation in decoration materials </li></ul></ul><ul><ul><li>Innovation in refractory materials </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Innovation in kiln technology </li></ul></ul><ul><ul><li>Novel decorating technologies </li></ul></ul><ul><ul><li>Innovation in manufacturing techniques: combination of fires </li></ul></ul><ul><ul><li>New material handling technologies </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Open access carbon footprinting generic data for the ceramics industry. </li></ul></ul><ul><ul><li>Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile. </li></ul></ul><ul><li>Collaboration & Cross-Pollination </li></ul><ul><ul><li>Supplier sub group working parties with similar objectives working together. </li></ul></ul><ul><ul><li>Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction) </li></ul></ul><ul><ul><li>Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy </li></ul></ul><ul><ul><li>Set up signees to a ceramics industry ‘low carbon pledge’ </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Create a marketing template strategy and campaign that allows the industry to sing about it’s successes. </li></ul></ul><ul><ul><li>Create a emblem of differentiation. </li></ul></ul>
  9. 9. How does the industry move to a low carbon environment…..? <ul><li>Materials </li></ul><ul><ul><li>Innovation in clay materials </li></ul></ul><ul><ul><li>Innovation in glaze materials </li></ul></ul><ul><ul><li>Innovation in decoration materials </li></ul></ul><ul><ul><li>Innovation in refractory materials </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Innovation in kiln technology </li></ul></ul><ul><ul><li>Novel decorating technologies </li></ul></ul><ul><ul><li>Innovation in manufacturing techniques: combination of fires </li></ul></ul><ul><ul><li>New material handling technologies </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Open access carbon footprinting generic data for the ceramics industry </li></ul></ul><ul><ul><li>Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile </li></ul></ul><ul><li>Collaboration & Cross-Pollination </li></ul><ul><ul><li>Supplier sub group working parties with similar objectives working together </li></ul></ul><ul><ul><li>Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction) </li></ul></ul><ul><ul><li>Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy </li></ul></ul><ul><ul><li>Set up signees to a ceramics industry ‘low carbon pledge’ </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Create a marketing template strategy and campaign that allows the industry to sing about it’s successes </li></ul></ul><ul><ul><li>Create a emblem of differentiation </li></ul></ul>
  10. 10. How does the industry move to a low carbon environment…..? <ul><li>Materials </li></ul><ul><ul><li>Innovation in clay materials </li></ul></ul><ul><ul><li>Innovation in glaze materials </li></ul></ul><ul><ul><li>Innovation in decoration materials </li></ul></ul><ul><ul><li>Innovation in refractory materials </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Innovation in kiln technology </li></ul></ul><ul><ul><li>Novel decorating technologies </li></ul></ul><ul><ul><li>Innovation in manufacturing techniques: combination of fires </li></ul></ul><ul><ul><li>New material handling technologies </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Open access carbon footprinting generic data for the ceramics industry </li></ul></ul><ul><ul><li>Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile </li></ul></ul><ul><li>Collaboration & Cross-Pollination </li></ul><ul><ul><li>Supplier sub group working parties with similar objectives working together </li></ul></ul><ul><ul><li>Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction) </li></ul></ul><ul><ul><li>Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy </li></ul></ul><ul><ul><li>Set up signees to a ceramics industry ‘low carbon pledge’ </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Create a marketing template strategy and campaign that allows the industry to sing about it’s successes </li></ul></ul><ul><ul><li>Create a emblem of differentiation </li></ul></ul>
  11. 11. How does the industry move to a low carbon environment…..? <ul><li>Materials </li></ul><ul><ul><li>Innovation in clay materials </li></ul></ul><ul><ul><li>Innovation in glaze materials </li></ul></ul><ul><ul><li>Innovation in decoration materials </li></ul></ul><ul><ul><li>Innovation in refractory materials </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Innovation in kiln technology </li></ul></ul><ul><ul><li>Novel decorating technologies </li></ul></ul><ul><ul><li>Innovation in manufacturing techniques: combination of fires </li></ul></ul><ul><ul><li>New material handling technologies </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Open-access carbon footprinting generic data for the ceramics industry </li></ul></ul><ul><ul><li>Industry-wide accepted generic performance comparison table i.e. energy usage dependent on kiln type, settings and firing profile </li></ul></ul><ul><li>Collaboration & Cross-Pollination </li></ul><ul><ul><li>Supplier sub group working parties with similar objectives working together </li></ul></ul><ul><ul><li>Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction) </li></ul></ul><ul><ul><li>Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy </li></ul></ul><ul><ul><li>Set up signees to a ceramics industry ‘low carbon pledge’ </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Create a marketing template strategy and campaign that allows the industry to sing about it’s successes </li></ul></ul><ul><ul><li>Create a emblem of differentiation </li></ul></ul>
  12. 12. How does the industry move to a low carbon environment…..? <ul><li>Materials </li></ul><ul><ul><li>Innovation in clay materials </li></ul></ul><ul><ul><li>Innovation in glaze materials </li></ul></ul><ul><ul><li>Innovation in decoration materials </li></ul></ul><ul><ul><li>Innovation in refractory materials </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Innovation in kiln technology </li></ul></ul><ul><ul><li>Novel decorating technologies </li></ul></ul><ul><ul><li>Innovation in manufacturing techniques: combination of fires </li></ul></ul><ul><ul><li>New material handling technologies </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Open access carbon footprinting generic data for the ceramics industry </li></ul></ul><ul><ul><li>Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile </li></ul></ul><ul><li>Collaboration & Cross-Pollination </li></ul><ul><ul><li>Supplier sub group working parties with similar objectives working together </li></ul></ul><ul><ul><li>Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction) </li></ul></ul><ul><ul><li>Establish within the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy </li></ul></ul><ul><ul><li>Set up signees to a ceramics industry ‘low carbon pledge’ </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Create a marketing template strategy and campaign that allows the industry to sing about it’s successes </li></ul></ul><ul><ul><li>Create a emblem of differentiation </li></ul></ul>
  13. 13. How does the industry move to a low carbon environment…..? <ul><li>Materials </li></ul><ul><ul><li>Innovation in clay materials </li></ul></ul><ul><ul><li>Innovation in glaze materials </li></ul></ul><ul><ul><li>Innovation in decoration materials </li></ul></ul><ul><ul><li>Innovation in refractory materials </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Innovation in kiln technology </li></ul></ul><ul><ul><li>Novel decorating technologies </li></ul></ul><ul><ul><li>Innovation in manufacturing techniques: combination of fires </li></ul></ul><ul><ul><li>New material handling technologies </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Open access carbon footprinting generic data for the ceramics industry </li></ul></ul><ul><ul><li>Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile </li></ul></ul><ul><li>Collaboration & Cross-Pollination </li></ul><ul><ul><li>Supplier sub group working parties with similar objectives working together. </li></ul></ul><ul><ul><li>Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction) </li></ul></ul><ul><ul><li>Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy </li></ul></ul><ul><ul><li>Set up signees to a ceramics industry ‘low carbon pledge’ </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Create a marketing template strategy and campaign that allows the industry to sing about it’s successes </li></ul></ul><ul><ul><li>Create a emblem of differentiation </li></ul></ul>
  14. 14. The Low Carbon RoadMAP Publicise Act Act Measure Measure Measure Measure

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