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Yahoo! Mobile AD


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Yahoo! Mobile AD, Yahoo!在行動上廣告發展。

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Yahoo! Mobile AD

  1. 1. Yahoo! Mobile Advertising 雅虎的行動廣告介紹
  2. 2. Examples 資金管理 Yahoo! Blueprint Platform
  3. 3. Blue Print: 以 Platform 克服手機問題
  4. 4. Yahoo! Blueprint 的理想 Coverage Symbian Java ME XHTML Blueprint Technology iPhone Android
  5. 5. Widget ,以小程式方式來跑 Mobile application Yahoo! Server Widget 提交 (Submission) 打包應用程式 Application Package Widget Request Widget Content HTTP Request Blueprint (XML) Your Web Server
  6. 6. Examples 資金管理 Yahoo!® Mobile Ad Services
  7. 7. 關鍵字搜尋廣告 <ul><li>Search Advertising </li></ul><ul><li>Generate leads using sponsored search links that appear within mobile search results in Yahoo! oneSearch ™, the richest search experience available on the mobile internet today. </li></ul>
  8. 8. 展示型廣告 :Display AD (Banner) <ul><li>Display Advertising </li></ul><ul><li>Eye-catching display ads can be targeted using the same wide array of options as traditional web banners (e.g. context, demographics, behavioral) - plus features specific to mobile location and carrier targeting. </li></ul>
  9. 9. Rich Media 富媒體 <ul><li>Rich Media </li></ul><ul><li>Mobile advertising will never be the same again with Rich Media advertising. With Yahoo! Go 3.0 , expand your display advertising into a full screen, interactive experience or choose a 5-10 second post-roll ad that appears when users log out. Choose from click activities like Click2 Call, Email, SMS, and WAP site - all right from the Rich Media ad. </li></ul>
  10. 10. 其它行動廣告工具 <ul><li>Mobile Ad Tools </li></ul><ul><li>Select the call-to-action that works best for your business: click through to a promotional site, enable the consumer to find or call a store directly, offer a coupon, send an SMS message, and more. If you don't have a promotional site to link to, Yahoo! can create one to your specifications. </li></ul>
  11. 11. Examples Yahoo! Show time Yahoo! Show Time
  12. 12. Case Show
  13. 13. Yahoo! Mobile Overview