Business Models of Content                         Vanessa Stoykov     evolution media group   @ceovanessa
BUSINESS MODELS OF CONTENTContent Marketing World Sydney 2013Presentation by:Vanessa Stoykov, Founder & CEOEvolution Media...
OUR CONTENTBUSINESS MODEL
THE CONTENT PREMISE IS JUST THE BEGINNINGFor us, developing the content community is the first of many steps: -   Understa...
THE REALITIES OF GROWING A BUSINESS                              All intellectual property contained in this document rema...
REALITY CHECK                All intellectual property contained in this document remains the property © evolution media g...
MARKETPLACE              All intellectual property contained in this document remains the property © evolution media group...
VALUATOR           All intellectual property contained in this document remains the property © evolution media group 2013
EDUCATION            All intellectual property contained in this document remains the property © evolution media group 2013
LIVE EVENT             All intellectual property contained in this document remains the property © evolution media group 2...
THE MODELIN ACTION            All intellectual property contained in this document remains the property © evolution media ...
THE MODELIN ACTION            All intellectual property contained in this document remains the property © evolution media ...
THE MODELIN ACTION            All intellectual property contained in this document remains the property © evolution media ...
CONTENT THAT CREATES EDUCATIONAL OUTCOMES                            All intellectual property contained in this document ...
NO MORE PRACTICE KEY FACTSAfter just over three years in market, the No More Practice platform has provenits potential, de...
INSPIRING LEADERSHIP LIKE NEVER BEFOREFrom web tv to channel 9 programming                               All intellectual ...
A CONTENT BUSINESS MODEL THAT IS DIVERSIFIED             Top tips to remember- Find an issue that has not been explored in...
CONTACT DETAILS       Vanessa Stoykov, Founder & CEO       Evolution Media Group       Tel:       +61 2 8969 6077       Em...
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Evolution media group content marketing world sydney business models for content_march 2013_for slideshare

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Vanessa describes the business models for branded content and content marketing

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Evolution media group content marketing world sydney business models for content_march 2013_for slideshare

  1. 1. Business Models of Content Vanessa Stoykov evolution media group @ceovanessa
  2. 2. BUSINESS MODELS OF CONTENTContent Marketing World Sydney 2013Presentation by:Vanessa Stoykov, Founder & CEOEvolution Media Group
  3. 3. OUR CONTENTBUSINESS MODEL
  4. 4. THE CONTENT PREMISE IS JUST THE BEGINNINGFor us, developing the content community is the first of many steps: - Understanding the key issues and taking a 360 degree approach - Creating revenue opportunities for both our partners and our business along every step - Aligning key drivers to ensure mutual outcomes All intellectual property contained in this document remains the property © evolution media group 2013
  5. 5. THE REALITIES OF GROWING A BUSINESS All intellectual property contained in this document remains the property © evolution media group 2013
  6. 6. REALITY CHECK All intellectual property contained in this document remains the property © evolution media group 2013
  7. 7. MARKETPLACE All intellectual property contained in this document remains the property © evolution media group 2013
  8. 8. VALUATOR All intellectual property contained in this document remains the property © evolution media group 2013
  9. 9. EDUCATION All intellectual property contained in this document remains the property © evolution media group 2013
  10. 10. LIVE EVENT All intellectual property contained in this document remains the property © evolution media group 2013
  11. 11. THE MODELIN ACTION All intellectual property contained in this document remains the property © evolution media group 2013
  12. 12. THE MODELIN ACTION All intellectual property contained in this document remains the property © evolution media group 2013
  13. 13. THE MODELIN ACTION All intellectual property contained in this document remains the property © evolution media group 2013
  14. 14. CONTENT THAT CREATES EDUCATIONAL OUTCOMES All intellectual property contained in this document remains the property © evolution media group 2013
  15. 15. NO MORE PRACTICE KEY FACTSAfter just over three years in market, the No More Practice platform has provenits potential, delivering: - 20,000 subscribers - >85% penetration of the professional audience - A rapidly growing education offering with proprietary business valuation tools - A fully sold out live event series - A transactional marketplace - Sky Business distribution All intellectual property contained in this document remains the property © evolution media group 2013
  16. 16. INSPIRING LEADERSHIP LIKE NEVER BEFOREFrom web tv to channel 9 programming All intellectual property contained in this document remains the property © evolution media group 2013
  17. 17. A CONTENT BUSINESS MODEL THAT IS DIVERSIFIED Top tips to remember- Find an issue that has not been explored in this way- Identify a key audience and how to attract them- Plan out how they idea can be extended- Align with partners who have everything to gain- Don’t try and just do the ‘cool stuff’ as there is so much competition- Build it and they will come – be patient All intellectual property contained in this document remains the property © evolution media group 2013
  18. 18. CONTACT DETAILS Vanessa Stoykov, Founder & CEO Evolution Media Group Tel: +61 2 8969 6077 Email: vstoykov@evolutionmedia.com.au Twitter: @ceovanessa All intellectual property contained in this document remains the property © evolution media group 2013

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