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Deviled Details - Strategic and Tactical Action Planning For Start Up and Emerging Companies.


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Deviled Details - Strategic and Tactical Action Planning For Start Up and Emerging Companies.

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Deviled Details - Strategic and Tactical Action Planning For Start Up and Emerging Companies.

  1. 1. Deviled Details<br />Find Out Why You Are NOT Ready To Produce<br />A Meaningful Business Plan For Your<br />Start Up Or Emerging Company<br />
  2. 2. The Biggest First Mistake<br />Many entrepreneurs make one critical mistake when they start their business plan.<br />They simply aren’t ready for a business plan – yet.<br />They haven’t thought through their concept well enough to know what they need to know first.<br />
  3. 3. What You Need To Know First<br />As basic as it sounds, do your personal goals match your new business goals?<br />Next, do the numbers that reflect your business model even work? Can your concept REALLY make enough money for you, your partners and investors?<br />Next, what are your baseline strategies and tactics required for successful implementation?<br />
  4. 4. Your Strategies & Tactics?<br />Exactly how will you define what services and products are actually needed by your prospective customers – and at what price point?<br />Exactly how will you compete with both your competition and customer inertia against change?<br />Exactly what are your marketing and advertising approaches and costs and how will you drive sales?<br />
  5. 5. Your Strategies & Tactics?<br />What kind of organization do you need, what kinds of people will you hire and at what cost?<br />What are your strategies for your company when it comes to management and operating the business day in and day out?<br />What kind of operating costs will it take to be in business the way YOU want to be in business?<br />
  6. 6. Your Action Plan<br />What are the detailed action steps and milestones that are required to get from your current Point A for your new company to your desired Point B?<br />What is your W3 = Who? Is Doing What? When?<br />What are your strategies and tactics for setting up a company to implement all of your required W3 and what will those resources cost you?<br />
  7. 7. The Devil IS In The Details<br />Unfortunately, many entrepreneurs just give arm waving responses to these questions.<br />But genuine and realistic implementation requires detailed answers and a detailed action plan BEFORE you even start your business plan.<br />The problem: The devil IS in those details!<br />
  8. 8. Bottom Line<br />You are wasting your time and money trying to produce a business plan before you already know these details!<br />A business plan only summarizes and explains all these pre-defined details to outsiders.<br />A business plan is not the vehicle for generating these details.<br />
  9. 9. Your Business Plan<br />You aren’t ready to produce a meaningful business plan for your company until AFTER you know ALL those detailed answers.<br />Without those answers, GIGO will be all you get for your business plan: Garbage In / Garbage Out.<br />Your plan will be mostly meaningless – and prospective investors and bankers will know it!<br />
  10. 10. How Are YOU Going To Do It?<br />How are you going to figure out your answers, your details, for your new company?<br />What will you need to do, what will you need to learn and know, to have real answers?<br />Who do you know that has the knowledge and experience to help you with these answers?<br />
  11. 11. How Long Will These Take You?<br />How long will it take you to get these answers so you can THEN produce a meaningful business plan for yourself and for bankers and investors?<br />How are you going to avoid all the GIGO?<br />How long will this delay your Point B?<br />What will your competition do during your delay?<br />
  12. 12. Deviled Details Action Planning<br />Your solution: Deviled Details Strategic and Tactical Action Planning Service.<br />The Devil IS in the details – of every part of your strategy, tactics and action plan.<br />Deviled Details helps your exorcise the demons from your plan and your planning – and your fundraising efforts with prospective investors.<br />
  13. 13. Your Four Big Dots<br />Discover the Four Big Dots that YOUmust connect to successfully getfrom your current Point A to your desired Point B. <br />Personal<br />Financial Model<br />Action Plan<br />Business Plan<br />
  14. 14. Big Dot #1– Your Personal Plan<br />Big Dot #1 – Your Personal Plan<br />If your personal goals and your company goals are not congruent, your life will be filled with dragons galore. <br />82 pivotal questions that will very quickly help you define what you want for YOU.<br />This step doesn’t take long – but you need to know the answers since they may mold the answers and approaches for the new business.<br />
  15. 15. Big Dot #2 – Your Action Plan<br />W3 = Who? Is Doing What? When?<br />This is the part that makes people accountable.<br />This part makes sure you don't overlook needed resources and costs that you will require to get to your Point B.<br />
  16. 16. Big Dot #2 – Your Action Plan<br />This is the part that so many first–time entrepreneurs try to arm–wave over and trivialize so much. <br />This is the part that often ends up killing the entrepreneur’s company. <br />
  17. 17. Big Dot #2 – Your Action Plan<br />W3 = Who? Is Doing What? When?<br />Are you going to be the WHO for all of your WHATs?<br />If not, then Who will be your WHO?<br />What will they cost you?<br />Are they in the budget?<br />
  18. 18. Big Dot #2 – Your Action Plan<br />How many action items are on your list?<br />Are you sure all your WHATs are there?<br />What’s the priority and start date of each item?<br />What’s the cost in resources for each item?<br />Could missing items – or wrong priorities screw up everything?<br />
  19. 19. Big Dot #2 – Your Action Plan<br />Whether we work together or not, make sure you have a comprehensive Action Plan.<br />Avoid those “Oh by the way…” company killer surprises!<br />Another benefit: Bankers and investors will have a LOT more confidence in your vision and numbers when you show them your detailed action plan!<br />
  20. 20. Big Dot #3 – Financial Model<br />Your business model shows the math behind your business concept. <br />It shows how you're going to actually end up making a net profit.<br />It shows how much cash you will need, your cash flow – along with valuation and how much of the company you will need to sell to raise those $$$.<br />
  21. 21. Big Dot #3 – Financial Model<br />Many entrepreneurs often greatly underestimate the critical importance of the numbers.<br />Doing the numbers wrong is a primary reason so many start–up companies fail.<br />All of your financial projections are based on four sets of driving assumptions that MUST be right!<br />
  22. 22. Big Dot #3 – Financial Model<br />Do you REALLY know your REAL cash requirements and net profit goals for the next 5 years for your new company or project?<br />You need to find out for sure – so you don’t run out of cash on the brink of success!<br />Are your numbers going to be REALLY believable by prospective lenders and investors?<br />
  23. 23. Big Dot #4 – Business Plan<br />Your strategy and tactics for implementation and execution out of a near infinite universe of choices.<br />Your strategy and tactics for rising above the noise level for your market niche and micro niche.<br />Your strategy and tactics for every pivotal nuance of your business.<br />
  24. 24. Big Dot #4 – Business Plan<br />Exactly how DO you intend to motivate prospects?<br />How will you get them to pull the trigger and actually give you wallet-share by buying your products and services? <br />Where will you advertise and what will each ad cost you? What are your customer acquisition costs?<br />
  25. 25. Big Dot #4 – Business Plan<br />Can you answer 150 Key Questions like these about your new business? These are the key questions that lenders and prospective investors will ask!<br />These are all critical questions to help you develop the strategic insights that you will need in order to produce a realistically implementable Action Plan of strategy and tactics – and a realistic business plan.<br />
  26. 26. Why Robert Lee Goodman?<br /><ul><li>Past 17 Years – CEO, Ceo Resource LLC</li></ul>Over TWO THOUSAND 1:1 consulting clients – all CEO entrepreneurs.<br />Clients in 49 of the 50 states and more than 42 countries on six of the seven continents.<br />(Special discount for first new client based in South Dakota or Antarctica!)<br />Virtual COO to many companies.<br />
  27. 27. Why Robert Lee Goodman?<br /><ul><li>Prior 15 Years – CEO, Goodman Group, Inc.</li></ul>Started over 4 dozen companies, joint ventures and partnerships.<br />Bought and operated over $100 million of commercial real estate and managed over 45,000 rental units. <br />Took his software company public.<br />Raised over $25 million from 1,200 angel investors and VC.<br />
  28. 28. Why Robert Lee Goodman?<br />Experienced CEO for three decades with BS in Engineering Physics and Presidential MBA.<br /><ul><li>Aggregate experience: </li></ul>With hundreds of different kinds of industries and thousands of companies worldwide.<br />Adds to my Compound Knowledge to understand what is really necessary for comprehensive strategic, tactical and action planning for start up and emerging companies like yours.<br />
  29. 29. The Good News<br />I don't delegate ANY of this. You work with me.<br />Clients get the benefit of my Compound Knowledge gained from:<br />My three decades of starting and running four dozen companies.<br />My 17 years of experience working with, and helping, over TWO THOUSAND other CEO entrepreneurs with their start up and emerging companies.  <br />
  30. 30. The Bad News<br />My availability for one-on-one mentoring can be very limited due to my other client, corporate and personal commitments and time requirements.<br />Max of TEN Slots available – check web site for current slot count.<br />
  31. 31. Deviled Details – What You Get<br />Five hours of one-on-one telephone consulting and brainstorming with me about: <br />Your current Point A – and how best to get to your Point B.<br />The best strategies and tactics that match your personal goals.<br />The best driving assumptions for your business model.<br />Your fundraising needs, prospective investors and company valuation – and how much of the company you will need to sell.<br />
  32. 32. Deviled Details – What You Get<br />Twenty + pages of charts and tables that gives you a detailed five year financial forecast for your company’s business plan including: <br />Start up capital needs, revenue forecasts, profit and loss, cash flow, break-even analysis and balance sheet. <br />An analysis of your company’s future valuation for prospective investors – and how much of your Company you will need to sell.<br />
  33. 33. Deviled Details – What You Get<br />A FREE digital copy of my five hour audio course on Funding Foreplay:  <br />A four module audio training course that is designed to teach start up company CEOs like you - how to romance and seduce investors.<br />Over five hours of audio training and over 400 pages of real life, sample documents.  <br />This audio course is available from Amazon for $97 – but is yours free with my Deviled Details Action Planning Service.<br />
  34. 34. Deviled Details – What You Get<br />A customized mind map showing the major moving parts of your company in a graphical, non-linear manner that will help you with:<br />Brainstorming<br />Problem solving<br />Team building<br />Decision making and visual thinking.<br />
  35. 35. Deviled Details – What You Get<br />Your primary strategies and tactics: <br />Realistically defined. <br />Tied to your financial projections.<br />Giving you increased clarity of your Point B. <br />A genuinely implementable road map showing all the major turns on how to get to your Point B.<br />
  36. 36. Deviled Details – What You Get<br />A prioritized Action Plan in Excel format that will:<br />Specify all the major and semi-major milestones for your company's next 12 months.<br />List your W Cubed = Who? Is Doing What? When? - For each line item on your Action Plan. <br />Since your Action Plan will be in Excel format, it will be easy for you to update and enhance.<br />
  37. 37. How Will You Get This Done?<br />How else will you gain this kind of clarity about your company? <br />How else will you realistically develop these mission critical plans for action in a timely manner – before it is too late for you and your company?<br />
  38. 38. The Only Thing Worse…<br />“The only thing worse than going the wrong direction, is going the wrong direction enthusiastically!”<br />Pick your direction carefully – accurately guided by your personalized and realistic Deviled Details.<br />Then, get going to your Point B – enthusiastically! <br />
  39. 39. Your Point B - Faster<br />In a hurry to enthusiastically get to Point B? <br />Need individualized, one-on-one mentoring on these critical steps?<br />Need an experienced “WHO” to get your “WHATs” done “WHEN” it has to be done quickly?<br />Then, Deviled Details may be right for you.<br />
  40. 40. Know Your Deviled Details<br />Go to<br />Reserve your spot now and avoid GIGO.<br />Get “Unstuck” - start moving forward today to fully defining your business plan for investors. <br />Get to your desired Point B – BEFORE your competition does.<br />