Working in Partnership to Reduce Costs and Improve Service in Rural Broadband Delivery Bre> Wilde NetAdmin Systems NextGen Conference, Bristol 16th November 2011
Background • For the past two years Netadmin has been very acKve in the discussions regarding Next GeneraKon Networks in UK. • A challenge for rural communiKes is to get good broadband connecKons to homes and businesses. • The government is invesKng £830m to support the creaKon of broadband networks and services in the UK ‘ﬁnal third’ market. • The real challenge, having built the network, is to get Service Providers to oﬀer services in the networks.
Smannell and Li>le London Community Broadband Project • Hampshire County Council wanted to bring broadband to the communiKes to support businesses and make it possible for people to live and work in the area. • The Hampshire Public Services Network is included as a part of the infrastructure. The network already brings fast broadband to schools, libraries and other public sector buildings in Hampshire. • Digital inclusion is a fundamental goal for Hampshire’s social and economic prosperity. Hampshire County Council has included the delivery of superfast broadband amongst its top corporate prioriKes. • The pilot in Hampshire will be up and running in the next few weeks. • This project is the ﬁrst project of many to come for our partnership.
The partners Magdalene designs, build and Independent carrier operates Next GeneraKon with over 40 Service Access Networks and has a Providers connected proven track record in the UK to their exisKng portal market operaKng FTTH, FTTC accessing innovaKve and wireless networks wholesale services. Nordic market leading provider of open access, next generaKon OSS/BSS systems.
The Council’s View Glyn Paton Broadband Manager Hampshire Council IT
The Theory • 3 “villages” with poor broadband -‐ market failure • Use Hampshire PSN to deliver backhaul • HCC premises (the school) as delivery node
Procurement • InvitaKon to Tender – 12 responses • Wholesale approach to ISPs – BDUK model • Grant funded
The Project • Partnership approach -‐ HCC-‐Magdalene-‐Fluidata-‐Netadmin-‐ISPs-‐Virgin Media Business-‐school-‐residents • The villages -‐ Smannell-‐Li>le London-‐Enham
The Reality – Lessons Learned • MulKple delivery methods • Contract, grant and legal technicaliKes • Technical issues -‐ using PSN • School as hub -‐ access issues -‐ Governor agreement • LogisKcal, service criKcal kit in school, how to protect, electrical and physical • Fibre to Li>le London, most economic route, OperaKon Resilience • Wi-‐Fi soluKon, pole sharing, planning permission • The local community, Parish Council, managing expectaKons, Kme commitment • MulKple suppliers in chain • Keeping everyone updated
The Delivery • A genuine ﬁrst • Rural broadband delivered using PSN infrastructure • Cost savings • Wholesale approach to ISPs • Partnership with HCC, community, school and commercial providers • Model for Hampshire
The Lead Network Partner Loic Flageul Magdalene
Next GeneraKon Access plajorm Wholesale • 40+ ISPs Pre-‐integrated • Single Commercial RelaKonship SP Plajorm • 7 UK Data-‐centres Cloud Based E2E • Pay as you go • MulKvendor Plajorm OSS/BSS • Managed Provisioning 24/7 OperaKons & • 24/7 Network OperaKons • Managed Single User Faults Maintenance • 2/4Hr Field Support Services Network • Design, Procure and Integrate • Network ConstrucKon ConstrucKon • 3rd Party interconnect management
Hampshire Pilot Project Aims Demonstrate our end to end suite of managed services in an environment where we have complete control. • 2 rural villages – Smannell and Li>le London • 140 subscribers – 1 PCP • Incorporate wireless access soluKon • PSN network to backhaul to our London data centres
Outcome • Live by end November • 40+ ISPs services available in classic ‘notspot’ • Delivery based on PSN improves potenKal • UK can be comparable to leading markets • Impact on BDUK • Encourage other community network builds • A bit more light at the end of the tunnel (ﬁbre)
The ISP Aggregator Piers Daniell Managing Director Fluidata
About Fluidata • O2 Network • BT WBC Network • XML Ordering/Provisioning/Support • 24/7 Network OperaKons Centre • 5 x datacentres in London, 2 x Manchester, 1 x Leeds and 1 x Hemel Hempstead
• TalkTalk, C&W and 3 networks to be added • Single interconnects with mulKple networks • Over 40 ISPs currently on the plajorm • Single API (similar to BT eco)
The Management System Bre> Wilde Netadmin Systems
Netadmin value proposiKon Simplicity Automa.on Keeping the system compact and simple AutomaKon of processes enables network builds the foundaKon for assurance of fast growth without expanding technical and Kme-‐to-‐market and customer service staﬀ, keeping OPEX down Kme-‐to-‐customer The end-‐to-‐end OSS/BSS system for next generaKon networks (all-‐IP) Customer centricity Independence NETadmin puts the customer in focus NETadmin is independent of the hardware throughout the whole service lifecycle, in the network as well as business model keeping ARPU and retenKon high. uKlized, keeping CAPEX down
The tradiKonal systems landscape Service provider End customer Network administrator / Customer helpdesk Technician Portals Ticke.ng system Order management Billing CRM IPTV Middleware Address database Monitoring Network inventory EMS & NMS Network element Network element Network element
The Netadmin way Network admin/ Service Provider End customer Customer helpdesk Technician SP User End customer Helpdesk Technical User Interface portal User Interface Interface Portals NETadmin Ticke.ng system Order management Billing Service Fulﬁllment CRM IPTV middleware Service Assurance Address database Monitoring Service Support Network inventory EMS & NMS Network
End to end network support NETadmin service management span DVB-‐C VoIP IP Cable SDP e.g. IPTV, Telephony FTTx Metro IP Backbone Metro net Metro net net Edge Op.cal Transport Ethernet Edge Metro Metro net Metro net DSL net Management WiFi Access Metro/AggregaKon IP Edge Backbone Service Provider Network Network Network Networks
Support for mulKple business models Retail Services (ResidenKal, B2B) Ac.ve Network (network equipment, OSS/BSS) Passive infrastructure (trenches, ducts, ﬁber)
OSS/BSS system as COTS Tradi.onal system landscape IntegraKon IntegraKon IntegraKon BSS OSS NMS EMS NETadmin – the integrated end-‐to-‐end system BSS OSS NMS EMS
Role based user interfaces User interfaces Technical Service providers Customer service Portal for end-‐customers • Self provisioning of services • Service design • Order management • Order management • Customer requests / Coverage requests • Order management • Service oriented fault and • Service oriented fault and • Local informaKon performance management performance management • Service provisioning • Support • Customer management • Customer management • Fault management • Ticket management • Ticket management • Performance management • Billing data management • Ticket management • Some billing data management • Network Inventory
Complete soluKon SP 1 SP 2 SP X Fluidata Fluidata’s Service Provider Portal Subscriber Coverage Enable/Disable TickeKng Problem Capacity Billing Service Provider – Access Provider data request SubscripKons interacKon handling uKlisaKon data interacKon via API or GUI Magdalene SEP NB API Web GUI Service Exchange PlaRorm (SEP) SEP SB API Open API spec NETadmin NETadmin NETadmin InstallaKon 1 InstallaKon 2 InstallaKon X Vendor X Vendor X Vendor X Vendor Y Cocoon Vendor Y EMP OSS/BSS FTTH DOCSIS P2P GPON IntegraKon VDSL IntegraKon Network Network Network 2 Network 3 Network x Y 1
Case study • First installation at customer site in 2005• Introduced as THE system to manage the ”modern” network, i.e. fibre 21CN equivalent• NETadmin is used by various user groups External • Helpdesk Store assistants Technicians providers • More than 1000 Telia related system users• Currently supporting over 500000 users
Summary • Hampshire Pilot leverages PSN to reduce costs • Partnership provides unparalleled choice to poorly serviced customers • Fast forward from local problem to capabiliKes available in world leading markets • It can be done! QuesKons?
The Challenge: • Local next gen broadband can be seen as sub-‐scale and variable quality by funders and service providers • Project developers do not have Quality Cloud Systems common build & operaKonal standards For Independent Networks www.inca.coop The SoluKon: • Create a common ‘Open Access’ Plajorm for local projects to share services and aggregate demand • Develop a Quality Marque template for local project developers