Martin pineiro telecom-personal_focus-day--tues

15,234 views

Published on

Published in: Business, Technology

Martin pineiro telecom-personal_focus-day--tues

  1. 1. Signaling Issues in Telecom PersonalLTE World Summit 2012 Barcelona May 2012
  2. 2. WHERE? 2
  3. 3. ARGENTINA IN A NUTSHELL 41 MM population USD 11K GDP / capita (current prices) +8.9% Real GPD growth (*)IMF estimates for 2011 (www.imf.org) and IMF World Economic Outlook 2012(*) Data from National sources, controversial. 3
  4. 4. ARGENTINA IN A NUTSHELL 4
  5. 5. TELECOM PERSONAL IN A NUTSHELL Mobile Fixed Broadband Fixed Voice [MM users] [MM users] [MM users] TP TA 18.20 1.55 TA 34% 35% RESTO 4.14 4.67 47% RESTO RESTO 2.89 53% 36.00 66% 65%Source: Market estimations 2011 5
  6. 6. TELECOM PERSONAL IN A NUTSHELL ITALIA BRASIL ARGENTINA 6
  7. 7. OUR MOBILE INDUSTRY IN A NUTSHELL Spectrum availabilityALLOCATED SPECTRUM MOBILE USERS & vs. Total Number of Users 200 60 1900 MHz 850 MHz Users [millions] 180 50 160 Mobile Users [millions] 140 40Bandwidth [MHz] 120 120 120 120 120 120 120 114 100 108 30 101 95 95 95 95 80 20 60 40 10 50 50 50 50 50 50 50 50 48 46 44 43 43 43 43 50 20 0 0 7
  8. 8. WHY? 8
  9. 9. MARKETING STRATEGY INNOVATION & INDIVIDUALITY 9
  10. 10. MARKETING STRATEGYhttp://www.personal.com.ar/personalblack/individuos/sm_equipos.htmlhttp://www.personal.com.ar/promociones/internet_por_dia 10
  11. 11. SOCIAL BEHAVIOUR 11
  12. 12. LIFE CYCLE OF SERVICES SERVICE REVENUE SHARE +41% CAGR 100% 3% 5% 7% 90% +9% CAGR 80% 31% 35% 70% 41% 60% INTERNET 50% DATA (SMS) 40% VOICE 66% 30% 60% 52% 20% -8% CAGR 10% 0% 2009 2010 2011Elaboration from public Financial Reports: www.telecom.com.ar/investors/index.html 12
  13. 13. WHAT? 13
  14. 14. DATA VOLUMES DATA TRAFFIC PER SOURCE TYPE 1600 1400 85% of 3G users 200 MB / month 1200 1000 TB / month 800 SMARTPHONES DONGLES 600 400 15% of 3G users 200 2 GB / month 0 DIC 2009 DIC 2010 DIC 2011Source: BSS data 14
  15. 15. RNC LOAD RRC CONNECTION STATES SIGNALING IN TRANSITION FROM IDLE TO DCHSource: GSMA, Fast Dormancy Best Practices, May 2010. And Nokia. 15
  16. 16. RNC LOAD RNC PROCESSING LOAD VS. RRC EVENTS 2000 Thousands 1800 1600 1400 1200 1000 800 RRC / hour 600 400 200 0 0 20 40 60 80 PROCESSING LOAD [%]Source: OSS data, Oct. 2011 16
  17. 17. AIR INTERFACE CONGESTION ACCESS REJECTION CAUSES DISTRIBUTION 0% 28% 58% 13% 0% 1% LackDlAse LackDlChnlCode LackUlHw LackDlHwSource: OSS data, May 2012 17
  18. 18. WHO? 18
  19. 19. RESEARCH DESCRIPTION • RNC Córdoba • Largest one in our network • Results from 27th October 2011 (24 h) • Processing and analysis of data by Huawei 19
  20. 20. UE TYPES AND BRANDS Terminal Brand Distribution 1% 6% 4% Nokia 3% Samsung 3% Motorola 28% LG Terminal Distribution 6% Sony Ericsson 8% RIM Huawei E173 6% 14% 27% ZTE 14% Apple SmartPhone Other Smartphone Distribution GeneralUE 3% Motorola 80% datacard 4% Samsung 7% Nokia 8% 35% RIM 11% Sony Ericsson LG 14% Apple 18% OtherTake UEs with more than 10 PS RAB in BH as SmartphoneTake only PS service UE as datacard 20
  21. 21. UE CATEGORIES AND 3GPP RELEASES UE Release 3GPP Rel. Main features 7% HSDPA Release 5 WB-AMR RELEASE_5 Release 6 HSUPA 32% RELEASE_6 61% Other HSPA+ UL 16QAM Release 7 DL 64QAM MIMO HSDPA CAT 1% HSDPA UE HSPA Capability Category 9% 6 3.6Mbps 6 8 7.2Mbps 8 43% 9 10Mbps 9 47% 10 14.4Mbps other 11 1.8Mbps 12 1.8Mbps 21
  22. 22. PS ACCESS DISTRIBUTION PS RAB Times Huawei E173 ZTE MF190 Motorola DEFY 7% ZTE MF110 PS RAB Times Motorola SPICE 7% Samsung GT-I5500L 6% Sony Ericsson XPERIA X8 7% 33% Motorola A953 MILESTONE 2 Motorola MB501 SmartPhone 5% RIM BLACKBERRY CURVE 9300 18% ZTE MF110 Datacard 5% LG P350G Motorola MB300 GeneralUE 4% Huawei E173 Samsung GALAXY ACE S5830 75% 2% Huawei E176 Huawei E1762% 4% Nokia E66 2% Nokia 5230 4% Huawei E1756 2% 2% 3% 2% 2% 3% 3% 3% Motorola A953 MILESTONE 2 2% other  Smartphone, Data card and other terminal take 75%, 18% and 7% of total PS access.  Most of PS access times is generate by Smartphone.  The top 20 users contribution is 67% of PS access. The top 5 users contribution is 30%. 22
  23. 23. USERS DISTRIBUTION User Number Huawei E173 2% 1% ZTE MF190 1% Motorola DEFY 3% 3% ZTE MF110 Motorola SPICE User Number 5% 3% Samsung GT-I5500L Sony Ericsson XPERIA X8 1% Motorola A953 MILESTONE 2 Motorola MB501 14% 6% 3% 1% RIM BLACKBERRY CURVE 9300 1% ZTE MF110 2% SmartPhone LG P350G 2% 58% 1% Motorola MB300 Datacard Huawei E173 6% 2% Samsung GALAXY ACE S5830 80% GeneralUE 0% Huawei E176 5% Nokia E66 Nokia 5230 Huawei E1756 0% Motorola A953 MILESTONE 2 1% other Top 20 users take 42% of total PS access. The 14% Smartphone contribute 75% of PS access (based on previous slide) 23
  24. 24. RNC RESOURCES CONSUMPTION 90.00% SmartPhone GeneralUE datacard 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% SPU Load INT Load DPU Load CNBAP Load Penetration Contribution Contribution Contribution ContributionSmartPhone 52.33% 52.99% 46.87% 67.02% 13.67%GeneralUE 33.02% 32.52% 14.21% 16.81% 80.61%datacard 14.64% 14.49% 38.93% 16.17% 5.72% 24
  25. 25. RNC RESOURCES CONSUMPTION PER USER IMPACT ON RNC RESOURCES0.0100%0.0080%0.0060% SPU Interface0.0040% DPU CNBAP0.0020%0.0000% Nokia Apple Samsung Motorola Blackberry 25
  26. 26. LESSONS 26
  27. 27. DIMENSIONING FOR A NEW SCENARIO DONGLES / SMARTPHONES (DATA VOLUME) 10X SMARTPHONES / DONGLES (SIGNALING LOAD) SMARTPHONES / DONGLES (USERS) 27
  28. 28. NEXT STEPS SHORT TERM  GROW BIGGER • Design for lower usage of RNC (more RNCs) • Deploy 2nd 3G carrier LONGER TERM  GROW SMARTER • 3GPP suite of solutions (requiring devices compliant with Rel.8)  Network controlled Fast Dormancy  Fractional DPCH  SRB over HSPA • Deeper research on OS versions and APPs (currently not certified) 28
  29. 29. Q&A 29

×