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Johan wahlberg

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FTTH Conference 2013

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Johan wahlberg

  1. 1. TV + web = true Johan WahlbergHead of Distribution Strategy
  2. 2. User experience Rights DRM TV + web Broadcast = true One-to-many"Standards" On demandVideo formats Audience engagement
  3. 3. All works together - what, when, where? Social Media TV web mobile Web to TV on demand digital-tv box
  4. 4. SVT Play on different screens• 1996 – News• 2006 – SVT Play • 2005 – Nyhetstecken• 2009 – New design • 2010 – SVT Play• 2012 – Responsive • TV is a screen. • 2008/09 – tv-box • TV-like quality. • 2010 – Adaptive • Internet in many things. • 2013 – TV-screen • Wild west of "standards".
  5. 5. Unique visitors svtplay.se (video) average per week +24% +20% +41% +73%+27%
  6. 6. Unique starters per week svtplay.se (video)
  7. 7. Linear TV over Internet just started Is Internet ready?
  8. 8. Programs produced for the webWe are only in the early stages of an interesting journey...
  9. 9. SVT Play - Responsive design• One web site for all devices and screens.• Based on new web thinking: responsive design.• Dynamically adjustable to different screen sizes. User friendly. Challenge to build.
  10. 10. Focus on web apps,Avoiding native apps.
  11. 11. A challenge to create navigation in afragmented world, where the simplicity of linear TV and general structure is changing.
  12. 12. Technology is great but,How will we develop ideas, produce and publish TV programs and services?

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