FTTH Conference 2009 Motorola Consumer Consumption Of Video

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FTTH Conference 2009 Motorola Consumer Consumption Of Video

  1. 1. Consumer Consumption of Video; What’s Next? Floyd Wagoner, Director, Marketing Motorola Access Network Solutions Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. 1
  2. 2. Discussion Points Content Revolution Broadband Traffic Generation The Evolving Consumer Experience Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008.
  3. 3. The Content Revolution Is Happening How Many Ways Can You Watch “The Office”? Broadcast Download Download Stream to Transfer to DVR VOD Mobile w/ w/o PC Tivo & PMP Commercials Commercials Video “Included Flat ‘free’ $0.99 ‘free’ ‘free’ ‘$1.99’ w/Service fee/mo* Fee” Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. 3
  4. 4. Broadband Traffic Generation Shift Total Broadband Videos Viewed by Screen Type: 2002 – 2012, ABI, March 2008 Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008.
  5. 5. Broadband Traffic Generation Shift M MS Movie Maker Interactive Video Over-the-Top Video Creation Text Documents Interactive http://www.internetworldstats.com/emarketing.htm Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008.
  6. 6. Evolution of Consumer Experiences Home Mobile Internet Video DBS MSOs Internet Service Providers Data Wireless Overbuiders (WIFI & WiMAX) Voice Telcos Cellular VoIP Service Providers Providers Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. 6
  7. 7. Evolution Of Consumer Experiences Single Service Over Individual a Single Network Services CONVERGED EXPERIENCES Bundled Services Over Bundled Blended Multiple Services a Single Network Services Experiences Blended to Create New Experiences Blended Experiences Over Converged IP Networks Social Online Fixed Data Mobility Messaging Navigation Gaming Music Video Photo Networking Commerce Search Email Voice Device Enabled Experiences Web Enabled Experiences Network Enabled Experiences Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. 7
  8. 8. Video is Key to Blended Experiences Network Blended Internet Service Provider Experiences Service Provider Bundled Services Bundled Services Fixed Mobile Over the Top Fixed Voice Mobile Social Video Media Data Mobile TV Video Social Online Fixed Data Mobility Messaging Navigation Gaming Music Video Photo Networking Commerce Search Email Voice Device Enabled Experiences Web Enabled Experiences Network Enabled Experiences Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. 8
  9. 9. Delivering Personal Media Experiences Network Blended Personalized Service Provider Experiences Media Experiences Bundled Services Fixed Mobile Internet on TV Fixed Voice Mobile Social TV Data Mobile TV Video Social Online Fixed Data Mobility Messaging Navigation Gaming Music Video Photo Networking Commerce Search Email Voice Device Enabled Experiences Web Enabled Experiences Network Enabled Experiences Copyright Motorola MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. 9

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