There is anopportunityin the air.Protecting the irreplaceable | f-secure.com
2   October 17, 2011   © F-Secure Confidential
Seamless integration of content, devices                                              and the cloud is where the next real...
Example Evernote4   October 17, 2011   © F-Secure Confidential
Why operatorsshould be excited?5   October 17, 2011   © F-Secure Confidential
Consumer data is an asset    Operators are uniquely positioned in communication and    Internet    Operators can different...
PUBLIC CLOUD    GLOBAL & FREE                                                 OPERATOR CLOUD                              ...
SaaS                                                 Cloud infrastructure is dominated by large ICT                       ...
Get consumers data into operatorscloud                                       OPERATOR CONTENT                             ...
1.Store10   October 17, 2011   © F-Secure Confidential
2. Sync11   October 17, 2011   © F-Secure Confidential
3. Share12   October 17, 2011   © F-Secure Confidential
4. Digital trail 13   October 17, 2011   © F-Secure Confidential
Free for every Optus user                                                  Focus on service not speed                     ...
How to use cloud to innovate within your traditional communications business? http://www.messagesvideo.com/15   October 17...
Learnings • Think big – get something out there that all your   subscribers can use • Make customer journey super simple •...
Summary – cloud value for operators                                                  Access revenue          Mobile access...
Enabling OperatorCloud Services18   October 17, 2011   © F-Secure Confidential
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TelecomPaper Breedband 2011 - F-Secure Jyrki Tulokas

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TelecomPaper Breedband 2011 - F-Secure Jyrki Tulokas

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TelecomPaper Breedband 2011 - F-Secure Jyrki Tulokas

  1. 1. There is anopportunityin the air.Protecting the irreplaceable | f-secure.com
  2. 2. 2 October 17, 2011 © F-Secure Confidential
  3. 3. Seamless integration of content, devices and the cloud is where the next real battle will take place Mass market multi-device scenario is around the corner Cloud services have become mass market . (25 M Dropbox users save more than 200 million files every day)Protecting the irreplaceable | f-secure.com
  4. 4. Example Evernote4 October 17, 2011 © F-Secure Confidential
  5. 5. Why operatorsshould be excited?5 October 17, 2011 © F-Secure Confidential
  6. 6. Consumer data is an asset Operators are uniquely positioned in communication and Internet Operators can differentiate to offer a liquid user experience on multi device/OS world Links content cloud services to operators’ core business, such as voice and messaging Drives revenue and retention through cross-services opportunity and experience Enables new revenue streams such as advertising6 October 17, 2011 © F-Secure Confidential
  7. 7. PUBLIC CLOUD GLOBAL & FREE OPERATOR CLOUD LOCAL & TRUSTED7 October 17, 2011 © F-Secure Confidential
  8. 8. SaaS Cloud infrastructure is dominated by large ICT companies, while OTT players have a strong footprint in Cloud Software. Operators have great opportunities in all layers of PaaS the Cloud Operators can enter Cloud by different levels of engagement and depth of integration. For Telcos IaaS interesting initial as most of the key assets and competences already exist. IaaS Operators should leverage their key assets– existing infrastructure , user identity, local presence and knowledge combined with the flexibility of cloud based applications8 October 17, 2011 © F-Secure Confidential
  9. 9. Get consumers data into operatorscloud OPERATOR CONTENT CLOUD VOICE, MESSAGING, CONTENT. METADATA iPhone Android Web access smartphone through any device Windows PC & iPad/Android tablet Mac9 October 17, 2011 © F-Secure Confidential
  10. 10. 1.Store10 October 17, 2011 © F-Secure Confidential
  11. 11. 2. Sync11 October 17, 2011 © F-Secure Confidential
  12. 12. 3. Share12 October 17, 2011 © F-Secure Confidential
  13. 13. 4. Digital trail 13 October 17, 2011 © F-Secure Confidential
  14. 14. Free for every Optus user Focus on service not speed High visibility campaign Great results – Expanding14 October 17, 2011 © F-Secure Confidential
  15. 15. How to use cloud to innovate within your traditional communications business? http://www.messagesvideo.com/15 October 17, 2011 © F-Secure Confidential
  16. 16. Learnings • Think big – get something out there that all your subscribers can use • Make customer journey super simple • Link it to your core business and messaging • Learning is the key – start quickly, improve and modify • Make it simple and cool – less features but better • Enable the users to become your advocats16 October 17, 2011 © F-Secure Confidential
  17. 17. Summary – cloud value for operators Access revenue Mobile access Supporting existing Value services Photo Printing revenue streams Automatic backup, Extra Premium offers storage Fixed sub churn Lifetime value extension reduction Loyalty generation Mobile sub churn Lifetime value extension reduction Display ads Ads in cloud apps Indirect revenue Search ads Ads in search results Business intelligence Know your users better17 October 17, 2011 © F-Secure Confidential
  18. 18. Enabling OperatorCloud Services18 October 17, 2011 © F-Secure Confidential

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