Erik Qualman

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Keynote Speech
by Erik Qualman, Author of Socialnomics: How social media transforms the way we live and do business
“Socialnomics: It's a People Driven Economy, Stupid”

Published in: Technology, Business
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Erik Qualman

  1. 1. Socialnomics by Erik Qualman “It’s a people driven economy, stupid.”
  2. 2. www.pope2you.com
  3. 3. 2007 Most Visited Websites 2009 Most Visited Websites yahoo google google facebook ebay yahoo msn youtube myspace myspace aol msn wikipedia craigslist mapquest wikipedia microsoft ebay youtube aol amazon blogger go amazon about go ask twitter blogger cnn craigslist flickr flickr espn information wordpress cnn photobucket adultfriendfinder comcast
  4. 4. Videos: “Socialnomics: Social Media Revolution” http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.youtube.com/watch?v=sIFYPQjYhv8 “Google SearchWiki” g http://www.youtube.com/watch?v=t8Pl1H0dIXE http://www.youtube.com/watch?v=t8Pl1H0dIXE “United Breaks Guitars” Guitars” s http://www.youtube.com/watch?v=5YGc4zOqozo&feature=fvst http://www.youtube.com/watch?v=5YGc4zOqozo&feature=fvst “Socialnomics: Social Media ROI” http://www.youtube.com/watch?v=ypmfs3z8esI http://www.youtube.com/watch?v=ypmfs3z8esI
  5. 5. social media behavior preventative braggadocian
  6. 6. Socialnomics: Social Media Escalator © Erik Qualman
  7. 7. PR SERVICE SALES CRISIS RECRUIT PRODUCT
  8. 8. - Prinz Pinakatt, Interactive Manager of Europe
  9. 9. 6,023,147 i ws 6,023,147 views 6,023,147 views “United Beaks Guitars” By Dave Carroll
  10. 10. False Evidence Appearing Real
  11. 11. “It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music Executive Source: Michael Arrington, TechCruch March 8, 2009
  12. 12. eReaders/tablets 35% sales are kindle New revenue streams Embrace new data Are libraries necessary?
  13. 13. NBC vs. ABC Olympics PGA
  14. 14. INFO RATINGS LANGUAGE OFFERS
  15. 15. Successful Companies Act more like Dale Act more like Dale Carnegie Carnegie Listen Interact React Listen Interact React Sell Sell Products that deliver the Products that deliver the best product/value win best product/value win
  16. 16. search.twitter.com google.com/insights siteexplorer.search.yahoo.com technorati.com google.com/alerts tweetdeck.com blogsearch.google.com looxii.com
  17. 17. Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” - The Miami Herald “In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor

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