Breakout session ftth the service enabler day 1 knut aasrud


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FTTH Conference Milan 2011 Day 1 Breakout Session FTTH The Service Enabler Knut Aasrud MICROSOFT

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Breakout session ftth the service enabler day 1 knut aasrud

  1. 1. Microsoft Communications Sectortelecommunications | hosting | media & entertainmentDelivering Compelling Consumer CloudServices with Service Providers Knut Aasrud General Manager, Microsoft EMEA Communications Sector February 9 2011
  2. 2. Massive Addressable Consumer Market 6 Million Mediaroom subscribers - adding 4 subs every minute 181.8 Million Estimated number of Smartphones sold in EMEA in 2015 175 Million W7 copies sold - 7 copies every second of every day since launch 691 Million Active Mobile Gaming users WW 800 Million Daily users of social networking sites 5.3 Billion Global Telco customer subscriptions 10 Billion Wireless Internet Connected Devices by 2015 ~ Currently 2 Billion
  3. 3. Consumer Behavior Is ChangingFrom watching… Video consumption is a given New entertainment experiences are more interactive andto experiencing! social…they are connected. | 3
  4. 4. What is “consumer cloud” anyway? Metered by use Scalable
  5. 5. Do Consumers care about “Cloud”?Cloud makes keyconsumer scenarios Experiences go withricher… you, across locations and devices *
  6. 6. Do Consumers care about “Cloud”? *
  7. 7. Imagine…. *While online I canwatch a cool movietrailer….Yes! It’s now I can cue that up from And now I’ve got it onon VOD my phone to watch my big screen at later home….
  8. 8. Avatar Kinect – Spring 2011
  9. 9. Multi-screen strategy enabled by Consumer Cloud Services
  10. 10. Working with Telcos/ Service Providers… Productivity Windows Gaming Music Video Search LivePC Data Data Data Subscription Data Data Subscription Subscription Subscription Xbox Gold Subscription Subscription Search Re-sale Free Cloud subscription bounty Zunepass Media centre revenue share storage bounty Telco Ads inserts VOD revenuePhone High Value Data Data Data subscription Data Data subscription Data subscription subscription Xbox Gold subscription Mobile TV subscription Apps rev share subscription bounty Zunepass monthly fee Search Free Cloud Games rev share bounty revenue share storage Music rev shareTV N/A N/A N/A N/A TV subscription N/A TV ads inserts VOD revenueXbox N/A Data Data subscription Data Data subscription N/A subscription Xbox Gold subscription TV subscription subscription bounty Zunepass VOD revenue bountyWeb Office Web Apps Cost savings in Xbox Gold Zunepass VOD revenue Search (free use) R&D and Opex subscription bounty bounty TV Ads inserts revenue share 10
  11. 11. …working with Advertisers of multi-screen consumers say that multi-screen69%TV + Premium Online Video together 53% makes content more useful and their media improved messagemore relevant and informative experience recall by
  12. 12. Mediaroom Platform Update ∙ Scale: 34 operators, serving 6M+ subscriber homes on ~13M TV’s ∙ #1 IPTV platform according to Screen Digest∙ Reach: Mediaroom 2.0 deployed, enabling over-the-top & Multi-screen 12 |
  13. 13. Microsoft Mediaroom Platform: TV across all Screens • Microsoft Mediaroom for Xbox 360 • Microsoft Mediaroom forTV Set-top Boxes (current) • Microsoft Mediaroom for Set-top Boxes – On Demand onlyPC • Microsoft Mediaroom for Windows Media Center • Microsoft Mediaroom for SilverlightMobile • Microsoft Mediaroom for Windows Phones
  14. 14. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or othercountries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changingmarket conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.