Benoit Felten

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Benoît Felten, Principal Analyst, Yankee Group
“Socioeconomic Benefits”

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Benoit Felten

  1. 1. Socioeconomic Benefits of Bulgarian Fiber Broadband Benoît Felten February 2010 © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 1
  2. 2. Context of this Study • Study undertaken by Yankee Group and Stratix Consulting from September to November 2009. • A quantitative survey of B l i I t tit ti f Bulgarian Internet users (513 valid t lid responses) examining their usage and perception of internet connectivity • A series of qualitative interview in situ with Bulgarian officials, q g ISPs and high-tech gurus. © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 2
  3. 3. Bulgarian Broadband Market Context • Bulgarian broadband still lagging behind in Europe • But growth is extremely fast. • Grassroots Fiber deployments (called Broadband LAN) account for most of this growth. • An estimated 30% of internet access in Bulgaria is FTTB © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 3
  4. 4. FTTB provides distinctive broadband service • FTTB users are significantly more f satisfied with their internet service than users of other access methods. • Stability is still the main argument of choice for internet connection. ti © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 4
  5. 5. FTTB users think their quality of life is higher. • On satisfaction with all aspects of life except education, FTTB users rate themselves significantly hi h th non-FTTB users. t th l i ifi tl higher than FTTB © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 5
  6. 6. How Internet Changed the Bulgarian’s Lives… “Google is my right g y g “I’m on maternity leave. Staying y y g hand and from there informed about what’s going on in you can find all the world and in Bulgaria, as well as in my professional area would information!” i f ti !” be very hard if I didn’t have internet “I met my wife on the access.” ICQ and now we have d h two wonderful kids!” “I don't need to pay the huge transport expenses (1 “I found my job on ticket for public transport the internet!” costs more than 1 loaf of bread), bread) in order to go in “I talk a lot with my son person to municipal, state abroad and this soothes me or any other in d t i order to work better.” k b tt ” administration.” d i i t ti ” © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 6
  7. 7. Main Conclusions • Broadband contributes strongly to quality of life, and fiber broadband even more so. • Quality f b Q lit of broadband is significantly higher for FTTB. db d i i ifi tl hi h f FTTB • FTTB connectivity encourages working from home. home • A majority of Bulgarians believe that quality of broadband connectivity influences their choice of residence. © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 7
  8. 8. Add Slides © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 8
  9. 9. … but usage maturity is still to come. • Usage differentials between FTTB users and non-FTTB users are still limited. d FTTB till li it d • Respondents with FTTB tend to engage more in entertainment activities—playing music or video—and downloading large files. They also use their Internet connections more often to log in to company networks. • On the other hand, respondents with FTTB p use the Internet for video communications and searching for information on public Web sites less often. • The relatively strong differences suggest that mature (and more differentiated) usages haven’t emerged yet. haven t yet © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 9
  10. 10. FTTB internet contributes strongly to welfare… • On all welfare ratings except health, FTTB users rank themselves higher than hi h th non-FTTB users. FTTB © Copyright 2010. Yankee Group Research, Inc. All rights reserved. Socioeconomic Benefits of Bulgarian Fiber Broadband February 2010 Page 10

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