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Rethink Content: AnOpen, Integrated View   March 3, Budapest   Eric H. Loeb   © 2010 AT&T Intellectual Property. All right...
New Content on Open, Integrated    Platforms    •Seamless Access to Your Content across Ecosystem    •Enabled by Cloud, 4G...
Bringing it Together    Better TV Sells Fiber    Connected Devices Sell Mobility    Seamlessly Connect All in the Cloud3  ...
Why IPTVInternet Protocol Television          Two-way interactivity          versus traditional, one-way cable/satellite b...
U-verse Multi-Screen InnovationUnique Apps & Content Across Devices                                                       ...
Our vision is that by 2020, Rapid Growth of                                                                               ...
A New Generation of Connected Devices                                                               eReaders              ...
Healthcare    AT&T’s vision: To encourage health    and wellness through wireless                                         ...
Automotive    AT&T’s vision: Engage all auto makers to    integrate wireless into the vehicle for safety,                 ...
Envisoning a “Sensorized” HomeM2M throughout the home to help with…• Doorbell• Intrusion/Break-In     - Door ajar/unlock d...
Thank You!    © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intell...
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ALL FOR BROADBAND Conference Budapest 3 march 2011 AT&T

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ALL FOR BROADBAND Conference Budapest 3 march 2011 AT&T

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ALL FOR BROADBAND Conference Budapest 3 march 2011 AT&T

  1. 1. Rethink Content: AnOpen, Integrated View March 3, Budapest Eric H. Loeb © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  2. 2. New Content on Open, Integrated Platforms •Seamless Access to Your Content across Ecosystem •Enabled by Cloud, 4G, and Fiber •Agnostic to OS, Device, Network Platform •Expand the Concept of “Content” •Expand the Opportunity2 © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  3. 3. Bringing it Together Better TV Sells Fiber Connected Devices Sell Mobility Seamlessly Connect All in the Cloud3 © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  4. 4. Why IPTVInternet Protocol Television Two-way interactivity versus traditional, one-way cable/satellite broadcast network Integration TV, PC, home phone and wireless devices all work together Customer experience Unmatched features, control and personalization AT&T is the only national (U.S.) service provider to offer a 100% IP-based TV service4 © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  5. 5. U-verse Multi-Screen InnovationUnique Apps & Content Across Devices U-verse OnlineU-verse MobileAvailable on 4 major More than 100,000 TVOSs, +10 handsets… shows, movies and clips and growing U-verse TV +155 HD channels, Total Home DVR, and interactive apps that enhance, differentiate, engage © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  6. 6. Our vision is that by 2020, Rapid Growth of we will have 50 billion connected devices Connected Devices - Ericsson CEO, Mar 2010 There will be 1 trillion devices U.S. Sales of WWAN Embedded connected to the Internet by Portable CE Devices ~60M 2013 (in millions) - Cisco CTO, Mar 2010 20 Billion connected devices by 2020 - telecomseurope.net, Feb 2010 Non-Handset Devices to Account for $90 Billion in Operator~1.7M Revenue by 2013 - Rethink Wireless, Sep 20082008 2009 2010 2011 2012 2013 2014 The total available market for embedded CE devices is projected to grow at a 41% compound annual growth rate (CAGR) in *Source: Strategy Analytics, WAN Enabled CE Devices US Market Forecast, Sept. 2010 the US, through 2014. - Strategy Analytics, Sep 20106 © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  7. 7. A New Generation of Connected Devices eReaders Picture Frames PNDs Tablets Computing The AT&T Tracking Networks Devices Wireless + Broadband In-Car, Wi-Fi + International Telematics Gaming Devices Digital Cameras/ Camcorders Smart Meters Healthcare7 © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  8. 8. Healthcare AT&T’s vision: To encourage health and wellness through wireless Disease Management connectivity • Support the ecosystem to provide constant and timely access to data anytime, anywhere • Improve healthcare productivity and efficacy Wellness & Healthy Lifestyle • Find opportunities to reduce costs in our healthcare systems • Enable opportunities to promote wellness and healthy lifestyles8 © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  9. 9. Automotive AT&T’s vision: Engage all auto makers to integrate wireless into the vehicle for safety, Embedded diagnostics and entertainment • Establish a market share lead in embedded vehicle connectivity Tethered • Bring connectivity through AT&T’s broad portfolio of wireless networks and technology, including WAN, Wi-Fi, and Bluetooth • Engage chip makers to provide low cost, automotive grade 3G modules 3G Chips9 © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  10. 10. Envisoning a “Sensorized” HomeM2M throughout the home to help with…• Doorbell• Intrusion/Break-In - Door ajar/unlock detector - Window breakage detector - Motion detector• Refrigerator/Freezer trouble• Oven/Stove/Coffeepot Monitor• Water Detection - Basement flooding - Broken hot water heater - Washing machine/dishwasher leak - Unauthorized swimming pool access• Carbon Monoxide/Smoke/Radon Detector• Temperature - Remote home temperature reading - Detector triggers above/under a certain temperature (freeze alarm)• Medical monitoring/emergency detection• Electrical service failure• Remote Controls (e.g. light, entertainment center)• Medical Monitoring/Emergency Detection• Energy Conservation /Usage Management - Smart appliance programming - Utility meter reading - Electric vehicle rechargingNot just sensors, but a smart, easy-to-set-up,fully-integrated, Peace reserved. AT&T andenvironment of AT&T Intellectual Property. © 2010 AT&T Intellectual Property. All rights of Mind the AT&T logo are trademarks AT&T Proprietary The information contained herein is for use by authorized Page 10 persons only and is not for general distribution
  11. 11. Thank You! © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.Page 11

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