Peleg Elrich - Huawei - Home Network Transformation

1,022 views

Published on

Broadband World Forum 2011 - Peleg Elrich - Huawei - Home Network Transformation

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,022
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
47
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Peleg Elrich - Huawei - Home Network Transformation

  1. 1. 2011-9-28 Security Level: BBWF 2011 Home Network TransformationPeleg ErlichSep, 2011 www.huawei.com HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
  2. 2. Market Trends – Surge of Media Applications • “Open Garden” Internet TV is on the rise • “Closed Garden” IPTV / Cable TV are competing solutions • “Personal Content” important at home and on the road •A single consistent service across the screens •Creates loyalty and increased consumption My content anytime – Open and personal HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2
  3. 3. New Ecosystem - Build Wide Blue Ocean Huge Revenue Opportunity Wide Blue Ocean Appl Cloud End User Appl Cloud VoD End UserNetwork Operators Goal:To generate more revenue by leveraging their assets against competition from OTT HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3
  4. 4. STB is moving away from the house "Set-tops are clearly moving to the point where they are either a piece of software that lives in another device, or theyre virtualized totally in the cloud," Ken Morse, CTO of Ciscos Service Provider Technology Group said, during his keynote address http://www.lightreading.com/document.asp?doc_id=20 7138&site=lr_cable Competition View – Advanced Media Services move from home to the network HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4
  5. 5. Market Trends Summary OTT Video Growth IPTV Growth & Operator Bypass Cable Decline Multi Screen Anywhere remote Access Video habits changes: • SD HD/3D • Multicast Unicast • Fixed Mobility HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5
  6. 6. Smart Home vs. Simple Home and Smart Network• Existing Home Network • Simple device or no device  Connected TV TV cTVSTBRGW ONT+ ONT Move functions to the Network HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 6
  7. 7. STB evolution towards connected TV Middleware OTT CDN Operator CDN and VoD Live channels CRM I/F Assets Subscribers Operators network Gaming Network Located Media Distribution Server Personal Ads ?? Video App Server Connected Legacy STB Thin STB / DMA TV STB Migration Path HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 7
  8. 8. Media Distribution Functionality & Use cases IPTV Personal OTT Multi Content Source Personal Ads Single UI Connection point Unified UI for all for Video Apps Sources Media Distribution System Network PVR Multi Screen Network PVR Multi Screen and Storage Remote Access HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 8
  9. 9. Green and Simple• Physical STB deployed in each home • Network Media distribution solution• ~20 W * 2000 = ~40KWatt replacing 2000 Physical Home Devices • ~ 150 Watt Network technologies are Green - Saving Power, Space and Money HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 9
  10. 10. Network & Service Virtualization ONT IPTV SHE ONT Operator Network VoIP Edge Node ONT Operator owned Internet Application ServerNetwork & Service virtualization: High QoE for personal and OTT media applications while keeping cost down HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 10
  11. 11. Thank YouHUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential

×