Search Engine Marketing

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Search Engine Marketing

  1. 1. Search Engine Marketing
  2. 2. Clients
  3. 3. Our Expertise <ul><li>Deep Knowledge of Text Ads </li></ul><ul><li>Creative expertise to create SWF/GIF images for clutter breaking banner ads </li></ul><ul><li>Exact Targeting </li></ul><ul><ul><li>City Specific Ads </li></ul></ul><ul><ul><li>Campaigns for NRI audience in USA/UK/Gulf </li></ul></ul><ul><ul><li>Ethnic Audience </li></ul></ul><ul><li>Sectoral Focus </li></ul><ul><li>Ability to write ads in multiple vernacular languages </li></ul><ul><li>Integrate SEM campaigns holistically in a larger digital plan </li></ul><ul><li>Strong content focus to create engaging landing pages </li></ul><ul><li>Expertise in both branding initiatives( Low CPC ) and lead focused campaigns ( Low CPL ) </li></ul>
  4. 4. Case Studies
  5. 5. SOTC <ul><li>Ask : Inform prospective customers about SOTCs new tour packages and offers </li></ul><ul><li>Our Opportunity: </li></ul><ul><ul><li>Holiday Season. Spike in holiday related search </li></ul></ul><ul><li>Insight: </li></ul><ul><ul><li>Should reach out to specific audience with related communication </li></ul></ul><ul><ul><li>Vernacular ads to run in 2 tier cities </li></ul></ul><ul><ul><li>A simple clutter free landing page for taking enquiries </li></ul></ul><ul><li>Result: </li></ul><ul><ul><li>A high Click to Lead ratio of 20% </li></ul></ul><ul><ul><li>Seamless movement of quality leads from search to Click to Lead </li></ul></ul><ul><ul><li>Leads at a much lower cost than initial expectation </li></ul></ul>
  6. 6. SOTC Landing Page
  7. 7. Nissan <ul><li>Ask : </li></ul><ul><ul><li>Introduce Nissan to the Indian consumer. </li></ul></ul><ul><ul><li>Branding Activity for Nissans three newly launched cars </li></ul></ul><ul><li>Our Opportunity: </li></ul><ul><ul><li>Legacy of the Nissan brand Internationally and subsequent intrigue in the Indian Consumer </li></ul></ul><ul><li>Result: </li></ul><ul><ul><li>Phenomenal CTRs </li></ul></ul><ul><ul><li>Low CPCs </li></ul></ul><ul><ul><li>Leads generated and delivered through an LMS system </li></ul></ul>
  8. 8. Nissan LMS + SEM Integration
  9. 9. SOTC TOURS NRI Campaign <ul><li>Ask: </li></ul><ul><ul><li>Reach out to Indian community settled in USA/UK/Gulf and other countries </li></ul></ul><ul><li>Opportunity: </li></ul><ul><ul><li>Clutter Breaking communication to talk exclusively to NRIs </li></ul></ul><ul><ul><li>Use vernacular language, intuitive text ads to relate only to NRI community </li></ul></ul><ul><ul><li>Googles proprietary targeting tools to target logged in users of major websites in USA/Gulf. Ex: Nytimes, WSJ, The Newyorker. </li></ul></ul><ul><ul><li>Only people of ‘Indian ethnicity’ were targeted. </li></ul></ul>
  10. 10. Thank You

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