Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Magic Link Case Studies


Published on

Deliver high quality video via SMS, allow people to share with their social networks or simply sending a SMS !

Mobile Virals made simple

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Magic Link Case Studies

  1. 1. Magic Link Reaching on-the-go customers Phonethics Mobile Media
  2. 2. Magic Link – Single URL that can be promoted on social media and accessed on mobiles – Optimized experience for the user on PC & mobiles (any screen size) – Detailed reports & tracking – Viral impact - Harness the power of social media and mobile
  3. 3. One link to unite them all.. Deliver Manage Content Viral, TV Commercials, Jingles Contests: 2 way sms, email response, data Distribute Coupons special offers, discounts, group coupons, limited edition trials, loyalty programs etc
  4. 4. Applications of Magic Link • Branding • Lead generation • Brand community creation • Product launches • Customer education • Time bound promos • Branded media channel • Loyalty programs • Consumer Survey & pre-testing of ads / new launches • Brand activation at events
  5. 5. Case Study l : Bajaj Pulsar 135LS • Brand Background: – Brand Pulsar was extending into the 135 cc segment after establishing leadership in 150,180 and 220 CC. • ASK: – Derive higher visibility through the hugely popular ‘ MTV Pulsar Stunt Maniacs’ Shaiir N Func Video • Solution: – Send out two product Avs to consumers. • The stunt Maniacs video was sent to a 2.5 Lakh bike enthusiasts. • A specific Product AV was sent to consumers who filled in a lead generation form
  6. 6. Campaign Reporting Module
  7. 7. Campaign Reporting Module
  8. 8. Analytics & Number – Essentials • Bajaj Pulsar 135LS • SMS Message : watch the Pulsar Maniacs doing amazing bike stunts on your mobile. Click here to watch the video now- SMS Distribution 2.5 Lakhs Video Clicks 3317 CTR 1.32%
  9. 9. Case study ll – 5 Star Background: 5 star – ‘Jo Khaye kho jaye’ contest at Moodi Festival (IIT Mumbai). Activity involved submission of ‘kho jaye’ entries (image/videos) from students through branded bluetooth kiosks across the campus. • Ask: Connect with the participants, and share their entries back with them. Also, enable the participant to share it with his/her friends. • Solution: Participant receives his/her entry in form of MAGICLINK through SMS, which he/she can forward as an SMS or upload on Facebook/twitter.
  10. 10. Campaign Reporting Module
  11. 11. Individual MAGICLINK data
  12. 12. Thank You