Reaching on-the-go customers
Phonethics Mobile Media
– Single URL that can be promoted on
social media and accessed on mobiles
– Optimized experience for the user
on PC & mobiles (any screen size)
– Detailed reports & tracking
– Viral impact - Harness the power of social media and mobile
One link to unite them all..
Viral, TV Commercials, Jingles
2 way sms, email response, data
special offers, discounts, group
coupons, limited edition trials,
loyalty programs etc
Applications of Magic Link
• Lead generation
• Brand community creation
• Product launches
• Customer education
• Time bound promos
• Branded media channel
• Loyalty programs
• Consumer Survey & pre-testing of ads / new launches
• Brand activation at events
Case Study l : Bajaj Pulsar 135LS
• Brand Background:
– Brand Pulsar was extending into the 135 cc segment
after establishing leadership in 150,180 and 220 CC.
– Derive higher visibility through the hugely popular ‘
MTV Pulsar Stunt Maniacs’ Shaiir N Func Video
– Send out two product Avs to consumers.
• The stunt Maniacs video was sent to a 2.5 Lakh bike
• A specific Product AV was sent to consumers who filled in a
lead generation form
Analytics & Number – Essentials
• Bajaj Pulsar 135LS
• SMS Message : watch the Pulsar Maniacs doing amazing bike
stunts on your mobile. Click here to watch the video now-
SMS Distribution 2.5 Lakhs
Video Clicks 3317
Case study ll – 5 Star
Background: 5 star – ‘Jo Khaye kho jaye’ contest at Moodi Festival
(IIT Mumbai). Activity involved submission of ‘kho jaye’ entries
(image/videos) from students through branded bluetooth kiosks across
• Ask: Connect with the participants, and share their entries back with them.
Also, enable the participant to share it with his/her friends.
• Solution: Participant receives his/her entry in form of MAGICLINK through
SMS, which he/she can forward as an SMS or upload on Facebook/twitter.