Step-by-Step instructions to make craigslist work for you.  MARKETING SUCCESS
Contents <ul><li>Why Use Craigslist pg 3 </li></ul><ul><li>Part 1- Setup and Ad Posting pg 4 </li></ul><ul><li>Part 2 – Ph...
Why Use Craigslist <ul><li>Free </li></ul><ul><li>Easy </li></ul><ul><li>More than 50 million users in US alone </li></ul>...
Part 1 <ul><li>CRAIGSLIST  </li></ul><ul><li>Setup and  </li></ul><ul><li>Ad Posting </li></ul>
Click “my account”
Sign Up for an account
Email and Verification
 
Go to your email and click link
Choose Password and Log in
Accept Terms
YOU’RE IN!! <ul><li>To Post, choose city and select GO! </li></ul>
Choose Housing Offered
The Real Estate – by broker
Add Headline/Specific Location/Posting Description (paste ad) Headline Paste Ad or type text here Location
Should Look Like This – click continue button at the bottom
If Ad Looks Good, click Continue (if not-edit)
Part 2 <ul><li>PHOTOBUCKET  </li></ul><ul><li>Setup and Uploading </li></ul>
Open PHOTOBUCKET account CLICK SIGN UP or AUTO SIGN IN WITH FACEBOOK
Fill in all Fields then “sign me up!”
You’re In! (No need to buy anything) CLICK UPLOAD  NOW  TO START UPLOADING PHOTOS
Select Photos to upload
Choose the file and click OPEN
Upload is Complete! NOTICE YOUR IMAGE IS HERE !
Click the image to Expand We will be needing the IMAGE URL located here labeled IMG CODE Just click and it will show copied.
Part 3 <ul><li>TYPES  </li></ul><ul><li>OF ADS </li></ul>
Types of Ads <ul><li>PlainText with uploaded photos  </li></ul><ul><li>Html code (Visual Tours, Real Bird, Postlets) </li>...
Quality AND Quantity <ul><li>Must be smart about posts </li></ul><ul><li>Posts must quality (check spelling, grammar, etc)...
Sample of the Text Ad
Sample of the Flyer Ad (can be anything you want)
Sample of RealBird Craigslist Ad
Sample of Visual Tour Ad
Sample of a “Niche” Ad
“ Off Page” ad sends viewers to a landing/lead capture page.
Flyer to Landing Page (website/lead capture page)
Part 4 <ul><li>Creating HTML Ads </li></ul>
CREATE YOUR OWN HTML ADS <ul><li>I will email this code to you. Keep these </li></ul><ul><li>instructions to customize you...
Just Change 2 Things in the Code <a href=&quot; http://www.saforeclosures.blogspot.com&quot; rel=&quot;nofollow &quot;> <b...
COPY- PASTE-PREVIEW <ul><li>Once you have change the 2 urls in the </li></ul><ul><li>code, copy and paste them into craigs...
Part 5 <ul><li>7 STEPS  </li></ul><ul><li>TO  </li></ul><ul><li>CRAIGSLIST SUCCESS </li></ul>
7 Steps to Craigslist Success <ul><li>Now that you know how and why </li></ul><ul><li>You to use craiglist, we will </li><...
1. CHOOSE STRATEGY <ul><ul><li>WHAT TYPE OF ADS WILL YOU CREATE </li></ul></ul><ul><ul><li>RECOMMEND A COMBINATION </li></...
2. Pick a Niche or Two <ul><li>Specialization and Differentiation will cause your ads to stand out and get more clicks </l...
3. Create Ads in Advance – Design Your Campaign <ul><li>Make sure to have ads where you can just “copy and paste” </li></u...
4. Write Out Headlines <ul><li>Avoid Blah, Dull, Boring, Unappealing Headlines </li></ul><ul><li>Avoid things like “Beauti...
Craigslist Headline Examples   (these are examples only. MAKE NO FALSE CLAIMS) <ul><li>1. BUY A HOME UNDERMARKET VALUE IN ...
More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>11. FREE E-BOOK REVEALS 12 MONEY-SAVING TECH...
More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS) <ul><li>17. FREE LIST OF THE 44 BEST INVESTMENT PRO...
More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>22. FREE LIST - 42 VACANT HOMES THAT YOU CAN...
More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>27. 47 HOMES THAT THE BANKS ARE BEGGING ME T...
Even More Headline Examples (examples only! Make No False Claims!) <ul><li>Moving Sale - We Want To Move & You Want To Buy...
5. Post According to Schedule <ul><li>Mon-Fri </li></ul><ul><li>2 X per day </li></ul><ul><li>12pm, 7pm </li></ul><ul><li>...
6.Track Results / Duplicate Success <ul><li>Make note of the ads and headlines that work for you and duplicate often </li>...
7. Follow Up!!! <ul><li>Set up your database </li></ul><ul><li>Put every name, number and email in DB </li></ul><ul><li>Pl...
Part 6 <ul><li>CONCLUSION </li></ul>
CONSISTENCY IS THE KEY to YOU WILL GET LEADS AND CLOSE MORE DEALS IF YOU REMAIN CONSISTENT
DON’T GIVE UP! <ul><li>YOU MAY SEE IMMEDIATE RESULTS. THEN AGAIN YOU MAY NOT.  </li></ul><ul><li>KEEP POSTING AS PER SCHED...
Contact Information <ul><li>RICK TANKERSLEY </li></ul><ul><li>3520 N LOOP 1604 East </li></ul><ul><li>San Antonio, TX 7824...
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Step by Step Guide to Craigslist Marketing Success

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for more information about how to generate leads using craigslist, please contact me. www.facebook.com/rickstechtips

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Step by Step Guide to Craigslist Marketing Success

  1. 1. Step-by-Step instructions to make craigslist work for you. MARKETING SUCCESS
  2. 2. Contents <ul><li>Why Use Craigslist pg 3 </li></ul><ul><li>Part 1- Setup and Ad Posting pg 4 </li></ul><ul><li>Part 2 – Photobucket Setup pg 18 </li></ul><ul><li>Part 3 – Types of ads pg 26 </li></ul><ul><li>Part 4 - Creating HTML ads pg 36 </li></ul><ul><li>Part 5 – 7 steps to success pg 40 </li></ul><ul><ul><ul><ul><li>1 Choose Strategy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pick a Niche or two </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Write Out Headlines in advance </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Craigslist headline examples </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Post according to a schedule </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Track results/duplicate success </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Follow Up </li></ul></ul></ul></ul><ul><li>Part 6 – Conclusion pg 55 </li></ul><ul><li>Contact Information pg 58 </li></ul>
  3. 3. Why Use Craigslist <ul><li>Free </li></ul><ul><li>Easy </li></ul><ul><li>More than 50 million users in US alone </li></ul><ul><li>40.8 Million visits per month </li></ul><ul><li>17% $0 – 30k 25% $30 – 60k 27% $60 – 100k 32% $100k+ </li></ul><ul><li>43% College Graduates </li></ul>
  4. 4. Part 1 <ul><li>CRAIGSLIST </li></ul><ul><li>Setup and </li></ul><ul><li>Ad Posting </li></ul>
  5. 5. Click “my account”
  6. 6. Sign Up for an account
  7. 7. Email and Verification
  8. 9. Go to your email and click link
  9. 10. Choose Password and Log in
  10. 11. Accept Terms
  11. 12. YOU’RE IN!! <ul><li>To Post, choose city and select GO! </li></ul>
  12. 13. Choose Housing Offered
  13. 14. The Real Estate – by broker
  14. 15. Add Headline/Specific Location/Posting Description (paste ad) Headline Paste Ad or type text here Location
  15. 16. Should Look Like This – click continue button at the bottom
  16. 17. If Ad Looks Good, click Continue (if not-edit)
  17. 18. Part 2 <ul><li>PHOTOBUCKET </li></ul><ul><li>Setup and Uploading </li></ul>
  18. 19. Open PHOTOBUCKET account CLICK SIGN UP or AUTO SIGN IN WITH FACEBOOK
  19. 20. Fill in all Fields then “sign me up!”
  20. 21. You’re In! (No need to buy anything) CLICK UPLOAD NOW TO START UPLOADING PHOTOS
  21. 22. Select Photos to upload
  22. 23. Choose the file and click OPEN
  23. 24. Upload is Complete! NOTICE YOUR IMAGE IS HERE !
  24. 25. Click the image to Expand We will be needing the IMAGE URL located here labeled IMG CODE Just click and it will show copied.
  25. 26. Part 3 <ul><li>TYPES </li></ul><ul><li>OF ADS </li></ul>
  26. 27. Types of Ads <ul><li>PlainText with uploaded photos </li></ul><ul><li>Html code (Visual Tours, Real Bird, Postlets) </li></ul><ul><li>Agent Html Ads </li></ul><ul><li>“ Off Page” Ads – Direct to a landing page </li></ul><ul><li>NOTE: </li></ul><ul><li>Never Post an ad without an </li></ul><ul><li>Image attached. </li></ul><ul><li>Craigslist ads w/o photos can be </li></ul><ul><li>eliminated with the click of a mouse. </li></ul>
  27. 28. Quality AND Quantity <ul><li>Must be smart about posts </li></ul><ul><li>Posts must quality (check spelling, grammar, etc) </li></ul><ul><li>Truthful – DO NOT offer anything you do not have </li></ul><ul><li>TREC Compliance – Always adhere to TREC advertising rules. </li></ul>
  28. 29. Sample of the Text Ad
  29. 30. Sample of the Flyer Ad (can be anything you want)
  30. 31. Sample of RealBird Craigslist Ad
  31. 32. Sample of Visual Tour Ad
  32. 33. Sample of a “Niche” Ad
  33. 34. “ Off Page” ad sends viewers to a landing/lead capture page.
  34. 35. Flyer to Landing Page (website/lead capture page)
  35. 36. Part 4 <ul><li>Creating HTML Ads </li></ul>
  36. 37. CREATE YOUR OWN HTML ADS <ul><li>I will email this code to you. Keep these </li></ul><ul><li>instructions to customize your personal ad </li></ul><ul><li>codes. </li></ul><a href=&quot;http://www.saforeclosures.blogspot.com&quot; rel=&quot;nofollow&quot;> <br> <img src=&quot;http://www.simplelanding.com/ID/tankersley/images/4SCI4TC949.jpg&quot; border=&quot;0&quot;> <br> </a> <br> <br> ONE CODE FITS ALL!!
  37. 38. Just Change 2 Things in the Code <a href=&quot; http://www.saforeclosures.blogspot.com&quot; rel=&quot;nofollow &quot;> <br> <img src=&quot; http://www.simplelanding.com/ID/tankersley/images/4SCI4TC949.jpg &quot; border=&quot;0&quot;> <br> </a> <br> <br> Replace the url in the quotations with your website/landing page url (do not delete quotations or insert spaces…just replace text) Replace the source (src) url with the url from your Photobucket image (The url ending with .jpg)
  38. 39. COPY- PASTE-PREVIEW <ul><li>Once you have change the 2 urls in the </li></ul><ul><li>code, copy and paste them into craigslist. </li></ul><ul><li>You will be shown a preview, make sure the </li></ul><ul><li>code works! </li></ul><ul><li>Please feel free to contact me if you need </li></ul><ul><li>assistance. </li></ul>
  39. 40. Part 5 <ul><li>7 STEPS </li></ul><ul><li>TO </li></ul><ul><li>CRAIGSLIST SUCCESS </li></ul>
  40. 41. 7 Steps to Craigslist Success <ul><li>Now that you know how and why </li></ul><ul><li>You to use craiglist, we will </li></ul><ul><li>discuss the 7 Steps to Success! </li></ul>craigslist success
  41. 42. 1. CHOOSE STRATEGY <ul><ul><li>WHAT TYPE OF ADS WILL YOU CREATE </li></ul></ul><ul><ul><li>RECOMMEND A COMBINATION </li></ul></ul><ul><ul><li>TEXT, HTML, GRAPHIC, OFF PAGE </li></ul></ul>
  42. 43. 2. Pick a Niche or Two <ul><li>Specialization and Differentiation will cause your ads to stand out and get more clicks </li></ul><ul><li>Use niche keywords in title and text to be more searchable </li></ul><ul><ul><li>Foreclosures </li></ul></ul><ul><ul><li>Luxury Homes and Estates </li></ul></ul><ul><ul><li>Waterfront </li></ul></ul><ul><ul><li>Fixer-Uppers </li></ul></ul><ul><ul><li>Golf Course Communities </li></ul></ul><ul><ul><li>Etc </li></ul></ul>
  43. 44. 3. Create Ads in Advance – Design Your Campaign <ul><li>Make sure to have ads where you can just “copy and paste” </li></ul><ul><li>This will save time and frustration </li></ul><ul><li>Prepare combinations of Text, Graphic, Visual Tour, Real Bird ads. </li></ul><ul><li>Add to “library” as often as possible </li></ul><ul><li>The MORE THE MERRIER! </li></ul>
  44. 45. 4. Write Out Headlines <ul><li>Avoid Blah, Dull, Boring, Unappealing Headlines </li></ul><ul><li>Avoid things like “Beautiful 3/2” “Lovely Home” BORING! </li></ul><ul><li>Use keywords, BUZZ words </li></ul><ul><li>Use Symbols like **** or $$$ to make them POP </li></ul>
  45. 46. Craigslist Headline Examples (these are examples only. MAKE NO FALSE CLAIMS) <ul><li>1. BUY A HOME UNDERMARKET VALUE IN 30 DAY OR LESS… GUARANTEED! </li></ul><ul><li>2. SAVE $3,512 WHEN BUYING YOUR NEXT HOME </li></ul><ul><li>3. BUY THIS 3BD, 2BA HOME FOR $30,000 UNDER APPRAISED VALUE </li></ul><ul><li>4. FREE LIST OF BELOW MARKET HOMES THAT’S GUARANTEED TO SAVE YOU A MINIMUM OF $5,000 ON YOUR NEXT HOME PURCHASE </li></ul><ul><li>5. WHO ELSE WANTS TO SAVE $5,400 WHEN BUYING THIS 4BD, 3BA HOME? </li></ul><ul><li>6. BUY THIS 5BD, 2 ½ BA HOME WITH LESS THAN $2,000 </li></ul><ul><li>7. 26 PRE-FORECLOSURE THAT PROVIDE INSTANT EQUITY FOR SMART BUYER </li></ul><ul><li>8. IS SAVING THOUSANDS OF DOLLARS ON THE PURCHASE OF YOUR NEXT HOME WORTH FIVE MINUTES OF YOUR TIME – THAT’S ALL I NEED TO SHOW YOU HOW I DO IT </li></ul><ul><li>9. CALL 1-800-XXX-XXXX TODAY FOR AN EASY WAY TO CUT YOUR HOME BUYING COSTS BY 25% </li></ul><ul><li>10. 21 HOMES YOU CAN BUY WHEN YOU CAN’T GET QUALIFIED </li></ul>
  46. 47. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>11. FREE E-BOOK REVEALS 12 MONEY-SAVING TECHNIQUES ANY BUYER CAN USE </li></ul><ul><li>12. TAKE THE 1-MINUTE HOME BUYER TEST BY CALLING US AT XXX-XXXX – 24 HRS </li></ul><ul><li>13. OWN THIS 3 BD, 3 BA HOME THE EASY WAY – JUST $2,000 DOWN AND UNDER $800 A MONTH </li></ul><ul><li>14. THE #1 MOST COST EFFECTIVE THING YOU CAN DO WHEN BUYING A HOME IN THIS TOUGH MARKET </li></ul><ul><li>15. THE 27 STRATEGIES YOU NEED TO HAVE WHEN BUYING A HOME – MISS JUST ONE AND YOU WILL LOSE MONEY </li></ul><ul><li>16. THE 120 SECOND HOME BUYING CHALLENGE – IT COULD BE WORTH THOUSANDS IF YOU FAIL – CALL XXX-XXXX TODAY TO TAKE THE TEST </li></ul>
  47. 48. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS) <ul><li>17. FREE LIST OF THE 44 BEST INVESTMENT PROPERTIES IN THE METRO AREA </li></ul><ul><li>18. WHY IT NOW MAKES SENSE TO INVEST IN REAL ESTATE – GET YOUR FREE LIST OF UNDERVALUED HOMES TODAY BY CALLING 1-800- XXX-XXXX </li></ul><ul><li>19. WHAT’S YOUR BEST CHANCE TO MAKE MONEY ON THIS CRAZY REAL ESTATE MARKET? THE ANSWER BELOW MAY SURPRISE YOU! 1-800-XXX-XXXX – FREE RECORDED MESSAGE </li></ul><ul><li>20. FREE HOME BUYER EVENT -- FIRST TIMERS AND REPEAT BUYERS BOTH WELCOME! HUNDREDS HAVE BOUGHT HOMES UNDER MARKET VALUE – 1-800-XXX-XXXX TO FIND OUT YOU CAN DO THE SAME </li></ul><ul><li>21. A BUYER MAKES MISTAKE THAT COSTS HIM $22,000 IN SOUTH METRO (CITY) </li></ul>
  48. 49. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>22. FREE LIST - 42 VACANT HOMES THAT YOU CAN CLOSE ON (AND MOVE INTO) WITH 3 WEEKS! </li></ul><ul><li>23. SIMPLE 5-STEP PROGRAM FOR BUYING YOUR FIRST HOME IN (CITY) </li></ul><ul><li>24. WHEN REAL ESTATE AGENTS PURCHASE HOMES – HERE’S WHERE THEY LOOK FOR THE BEST DEALS… </li></ul><ul><li>25. LOCAL REAL ESTATE AGENT PROVES 80% OF RENTERS CAN ACTUALLY OWN FOR LESS MONEY PER MONTH – CALL 1-800-XXX-XXXX TO SEE IF YOU ARE APART OF THE 80% </li></ul><ul><li>26. FREE HOME FINDER SERVICE – NO CONTRACTS – NO APPOINTMENTS – YOU LOOK AT YOUR CONVENIENCE </li></ul>
  49. 50. More Headline Examples (these are examples only. MAKE NO FALSE CLAIMS <ul><li>27. 47 HOMES THAT THE BANKS ARE BEGGING ME TO GET RID OF – AT ANY PRICE! </li></ul><ul><li>28. IS KNOWING HOW TO BUY A HOME WITH $50,000 IN IMMEDIATE EQUITY WORTH $1 TO YOU? </li></ul><ul><li>29. 4 BD, 2 BA HOME THAT OWNER SAYS… “SELL IT TO THE HIGHEST BIDDER BY SUNDAY!” </li></ul><ul><li>30. BUY FROM NO REALTOR… UNTIL YOU’VE ANSWERED THESE FIVE QUESTIONS. 1-800-XXX-XXXX TO GET THE 5 QUESTIONS THAT COST 99% OF ALL BUYERS THOUSANDS AT CLOSING! </li></ul>
  50. 51. Even More Headline Examples (examples only! Make No False Claims!) <ul><li>Moving Sale - We Want To Move & You Want To Buy. Let's Talk! </li></ul><ul><li>In Vegas The House Always Wins. Here Your Offer Wins The House! </li></ul><ul><li>We Need You To Buy, So That We Can Say Bye-Bye </li></ul><ul><li>The Price Is Right - Let's Make A Deal </li></ul><ul><li>The Key To Owning This Home Is In Your Offer </li></ul><ul><li>It's Not Complex. It's A Duplex. You Can Own It And Rent It! </li></ul><ul><li>You Can Own The White House (In San Antonio, Not Washington, DC) </li></ul><ul><li>Don't Say Goodbye To This Good Buy! </li></ul><ul><li>Looking For A Distressed Seller, Not A Distressed House? </li></ul><ul><li>This House Is A Keeper. It Doesn't Need A Housekeeper! </li></ul><ul><li>Not A Garage Sale. You Can Buy The Whole House! </li></ul><ul><li>Foreclosure - The Bank Needs Your Good Offer For Closure </li></ul><ul><li>Short Sale - Make Us An Offer The Bank Can't Refuse </li></ul>
  51. 52. 5. Post According to Schedule <ul><li>Mon-Fri </li></ul><ul><li>2 X per day </li></ul><ul><li>12pm, 7pm </li></ul><ul><li>Set alarm on your phone and post everyday WITHOUT FAIL! </li></ul>
  52. 53. 6.Track Results / Duplicate Success <ul><li>Make note of the ads and headlines that work for you and duplicate often </li></ul><ul><li>Capitalize on your Success! </li></ul><ul><li>Trash Ads that Do Not Work </li></ul>
  53. 54. 7. Follow Up!!! <ul><li>Set up your database </li></ul><ul><li>Put every name, number and email in DB </li></ul><ul><li>Place all in automated DRIP campaign </li></ul><ul><li>Schedule Times to Follow Up Consistently </li></ul>
  54. 55. Part 6 <ul><li>CONCLUSION </li></ul>
  55. 56. CONSISTENCY IS THE KEY to YOU WILL GET LEADS AND CLOSE MORE DEALS IF YOU REMAIN CONSISTENT
  56. 57. DON’T GIVE UP! <ul><li>YOU MAY SEE IMMEDIATE RESULTS. THEN AGAIN YOU MAY NOT. </li></ul><ul><li>KEEP POSTING AS PER SCHEDULE </li></ul><ul><li>EVERYDAY! </li></ul>
  57. 58. Contact Information <ul><li>RICK TANKERSLEY </li></ul><ul><li>3520 N LOOP 1604 East </li></ul><ul><li>San Antonio, TX 78247 </li></ul><ul><li>210-788-9690 </li></ul>

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