• Center of your online universe
• Must be clean
• User friendly
• Provide Valuable info
• Search Engine
• Lead capture
This is the equivalent of your storefront. Must appear
professional or "customers" will be scarce.
YOU ONLY GET ONE CHANCE TO
MAKE A FIRST IMPRESSION
Start Building Your Reputation
When consumers see
your name everywhere,
the perception is that
you must be an expert in
in your field.
The power of Social Media
allows us to do more,
and be more to more people
in less time
and for less money
When You Are Googled
• Linked IN
Build your SEARCHABLE
ONLINE PRESENCE to
create a strong, positive
IT IS NOT ABOUT WHAT
YOU SAY BUT WHAT YOU
LET OTHERS SELL YOU!!
LINKED IN PROMOTES ITSELF AS A MEANS TO:
Find past and present colleagues and classmates quickly.
LinkedIn makes staying in touch simple.
Discover inside connections when you’re looking for a job or
new business opportunity.
Your network is full of industry experts willing to share
advice. Have a question? Just ask.
LINKED IN REALITY
LinkedIn, the business network for
professionals, is more than a living resume.
It’s a reputation engine, a visual
representation of your business network’s
reach, and a place to express your business
--Chris Brogan, leading online marketing expert
Users with recommendations are three times
as likely to get inquiries through LinkedIn
Ask your colleagues and past clients to speak
up for you — get endorsed.
We’re asking online visitors and
prospective clients to trust someone
they know nothing about.
So, who are you and why
should I trust you? – That’s
KEY TO ONLINE REPUTATION
PROVIDE USEFUL INFORMATION.
WHEN IT COMES TO YOU... LET OTHERS DO THE
FACEBOOK AND TWITTER
• Create a nice,
professional banner that
shows who you are and
what you do.
• Create a business page
and post good, valuable
• Add friends and interact
• Do not try to SELL!
• Create a banner
• Follow people daily and
they will follow you back
(if they do not follow you,
• Consistent Interaction
• Post links to:
Website, blog, etc
Items of interest
Create Lots of 2-3 minute videos pertaining to
• Property Tours
• Neighborhood tours
• Points of interest
• SELF PROMOTIONAL
• Mortgage and Market information
1.Do a Search
2.Click on the search
3.Complete the profile
OTHER IMPORTANT VENUES FOR
• ACTIVE RAIN
• REACH FACTOR
• PERSONAL WEBSITE
• COMPANY WEBSITE
ADD YOUR PROFESSIONAL PROFILE AND EXPERTISE
TO ALL OF THESE ONLINE VENUES.
Create Your Professional LinkedIn profile
Use the 'invite contacts' to invite connections
Ask for recommendations
Create a Youtube account
Make a 1 minute video introducing yourself/business
Upload the video to youtube.
(we will use some of them in next week's class)
Create a Twitter profile
In the weeks following....
We will discuss individual Social Media
Platforms, Websites, and lead generation at
length. However, the foundation to a
successful online marketing plan is in having
a strong online presence. Please take time
to review the materials in this lesson and
complete the homework assignment.