Intro To eMarketing
Perception and Reputation
Your Website
• Center of your online universe
• Must be clean
• User friendly
• Provide Valuable info
• Search Engine
• Le...
Start Building Your Reputation
When consumers see
your name everywhere,
the perception is that
you must be an expert in
in...
The power of Social Media
allows us to do more,
reach more
and be more to more people
in less time
and for less money
When You Are Googled  
• Linked IN
• Facebook
• Twitter
• Videos
    You Tube
    Tube Mogul   
Build your SEARCHABLE
ONLI...
LINKED IN
 
LINKED IN PROMOTES ITSELF AS A MEANS TO:
 
Find past and present colleagues and classmates quickly.
LinkedIn m...
LINKED IN REALITY
LinkedIn, the business network for
professionals, is more than a living resume.
It’s a reputation engine...
GET RECOMMENDED
Users with recommendations are three times
as likely to get inquiries through LinkedIn
searches.
 
 Ask yo...
We’re asking online visitors and
prospective clients to trust someone
they know nothing about.
 
 
So, who are you and why...
KEY TO ONLINE REPUTATION
PROVIDE USEFUL INFORMATION.
BE PROFESSIONAL
BE CONSISTENT
BE INTERACTIVE
WHEN IT COMES TO YOU... ...
FACEBOOK AND TWITTER
FACEBOOK
• Create a nice,
professional banner that
shows who you are and
what you do.
• Create a busi...
you tube
Create Lots of 2-3 minute videos pertaining to
your business
•     Listings
•     Foreclosures
•     Property Tou...
Google Business    
1.Do a Search
2.Click on the search
3.Complete the profile
4.BE SEARCHABLE
OTHER IMPORTANT VENUES FOR
YOUR PROFILE
• ACTIVE RAIN
• TRULIA
• ZILLOW
• REACH FACTOR
• ABOUT.ME
• PERSONAL WEBSITE
• COM...
HOMEWORK
Create Your Professional LinkedIn profile
Use the 'invite contacts' to invite connections
Ask for recommendations...
In the weeks following....
We will discuss individual Social Media
Platforms, Websites, and lead generation at
length. How...
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E marketing 1

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E marketing 1

  1. 1. Intro To eMarketing Perception and Reputation
  2. 2. Your Website • Center of your online universe • Must be clean • User friendly • Provide Valuable info • Search Engine • Lead capture This is the equivalent of your storefront. Must appear professional or "customers" will be scarce. YOU ONLY GET ONE CHANCE TO  MAKE A FIRST IMPRESSION
  3. 3. Start Building Your Reputation When consumers see your name everywhere, the perception is that you must be an expert in in your field.
  4. 4. The power of Social Media allows us to do more, reach more and be more to more people in less time and for less money
  5. 5. When You Are Googled   • Linked IN • Facebook • Twitter • Videos     You Tube     Tube Mogul    Build your SEARCHABLE ONLINE PRESENCE to create a strong, positive public perception.   IT IS NOT ABOUT WHAT YOU SAY BUT WHAT YOU DO.   LET OTHERS SELL YOU!!
  6. 6. LINKED IN   LINKED IN PROMOTES ITSELF AS A MEANS TO:   Find past and present colleagues and classmates quickly. LinkedIn makes staying in touch simple.   Discover inside connections when you’re looking for a job or new business opportunity.   Your network is full of industry experts willing to share advice. Have a question? Just ask.
  7. 7. LINKED IN REALITY LinkedIn, the business network for professionals, is more than a living resume. It’s a reputation engine, a visual representation of your business network’s reach, and a place to express your business capabilities.   --Chris Brogan, leading online marketing expert
  8. 8. GET RECOMMENDED Users with recommendations are three times as likely to get inquiries through LinkedIn searches.    Ask your colleagues and past clients to speak up for you — get endorsed.    
  9. 9. We’re asking online visitors and prospective clients to trust someone they know nothing about.     So, who are you and why should I trust you? – That’s YOUR brand!
  10. 10. KEY TO ONLINE REPUTATION PROVIDE USEFUL INFORMATION. BE PROFESSIONAL BE CONSISTENT BE INTERACTIVE WHEN IT COMES TO YOU... LET OTHERS DO THE SELLING! BE EVERYWHERE!!
  11. 11. FACEBOOK AND TWITTER FACEBOOK • Create a nice, professional banner that shows who you are and what you do. • Create a business page and post good, valuable information • Add friends and interact daily • Do not try to SELL! TWITTER • Create a banner • Follow people daily and they will follow you back (if they do not follow you, unfollow them) • Consistent Interaction • Post links to:     Linkedin Profile     Facebook page     Website, blog, etc     Videos     Items of interest     
  12. 12. you tube Create Lots of 2-3 minute videos pertaining to your business •     Listings •     Foreclosures •     Property Tours •     Neighborhood tours •     Points of interest •     SELF PROMOTIONAL •     Mortgage and Market information         
  13. 13. Google Business     1.Do a Search 2.Click on the search 3.Complete the profile 4.BE SEARCHABLE
  14. 14. OTHER IMPORTANT VENUES FOR YOUR PROFILE • ACTIVE RAIN • TRULIA • ZILLOW • REACH FACTOR • ABOUT.ME • PERSONAL WEBSITE • COMPANY WEBSITE   ADD YOUR PROFESSIONAL PROFILE AND EXPERTISE TO ALL OF THESE ONLINE VENUES.
  15. 15. HOMEWORK Create Your Professional LinkedIn profile Use the 'invite contacts' to invite connections Ask for recommendations Create a Youtube account Make a 1 minute video introducing yourself/business Upload the video to youtube. (we will use some of them in next week's class) Create a Twitter profile
  16. 16. In the weeks following.... We will discuss individual Social Media Platforms, Websites, and lead generation at length. However, the foundation to a successful online marketing plan is in having a strong online presence. Please take time to review the materials in this lesson and complete the homework assignment.  

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