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Word of Mouth Marketing - June 2012


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You want more people to talk about you — but how do you create a word of mouth marketing campaign? In this popular webinar, you’ll learn how to energize your fans and generate positive word of mouth about your brand.

We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It’s common-sense stuff that you can use the next day without a big budget.

Isaac Garcia, collaboration expert and CEO of Central Desktop, will moderate a lively, interactive discussion with Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking.

Published in: Technology, Business
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Word of Mouth Marketing - June 2012

  1. 1. WORD OF MOUTHMARKETINGAndy  Sernovitz   Isaac  Garcia  Author|  Word  of  Mouth  Marke@ng   CEO  |  Central  Desktop  
  2. 2. Andy Sernovitz
  3. 3. About Central DesktopWe  help  people  work  together  in  ways  they  never  imagined  possible.   •  Founded  in  2005   •  HQ  in  Los  Angeles,  CA   •  90  employees   •  535,000  users  globally   •  Used  by  56%  of  the  Fortune  1000   •  Award-­‐winning  cloud-­‐based   collabora@on  plaUorm  ©2012  Central  Desktop  
  4. 4. The problem we solve Emails Phone Meetings calls FTP©2012  Central  Desktop  
  5. 5. We have thousands of customers…©2012  Central  Desktop  
  6. 6. Agenda •  Central  Desktop  in  Use   •  Word  of  Mouth  Marke@ng   •  Find  the  right  people  to  talk  about  you  (influencers  and  evangelists)   •  Give  them  something  to  talk  about  (viral  content  and  buzz)   •  Create  tools  to  make  it  easier  for  them  to  spread  the  word  (social   media  and  offline)   •  Par@cipate  in  the  conversa@on   •  Track  and  measure  the  results     •  Q&A   •  Streamline  project  requests  ©2012  Central  Desktop  
  7. 7. “I have a question” •  If  you  have  a  ques@on,  ask  it   in  the  ques@on  box.   •  We  will  answer  ques@ons   aaer  Andy’s  presenta@on.  ©2012  Central  Desktop  
  8. 8. Word ofMouthMarketingAndy Sernovitz
  9. 9. It’s not It’ssocial SOCIALMEDIA media
  10. 10. HAPPINESS
  11. 11. Word of MouthMarketing isGiving people a reason totalk about YOUR stuffMaking it easier for thatconversation to take place
  12. 12. keepthelovealive
  13. 13. Word of MouthTOPICSPortableRepeatableEmotional
  14. 14. 28,161! 690 ! + 192! -------! 29,043! x 150! -------!4,356,450!
  15. 15. LOVE
  16. 16. YouMeUs
  17. 17. Motivation 1:You
  18. 18. Motivation 2:Me Smart Ego Fun
  19. 19. Motivation 3:Us
  20. 20. HAPPINESS
  21. 21. “I have a question” •  If  you  have  a  ques@on,  ask  it   in  the  ques@on  box.   •  Let’s  begin  the  open   ques@on  discussion.  ©2012  Central  Desktop  
  22. 22. CONTACT US. WE DON’T BITE! Andy  Sernovitz   Isaac  Garcia   866.692.1649  ©2012  Central  Desktop