It is not the strongest species to survive,neither the most
intellegent, but the species that can better adapt to time
A MARKET RESEARCH MADE WITH 276 WINE IMPORTERS WORLDWIDE
WHAT IMPORTERS WANT
WHAT WINE IMPORTERS THINK ABOUT COMMUNICATION MADE BY WINERIES
Who we are .
Italy Fine Wines is the first Guide for quality
Italian wines of the web era. It’s in full
colors, in English, online, always updated
and it’s sent to over 20.000 Wine Importers
and Press in 140 Countries.
Italian wine excellences, hidden gems, indigenous varieties,
presented for the first time through an highly emotional
Information belongs to web and it is not enough to be there. A first class
communication is required to emerge form the ocean of information that every
day reaches your Clients
We asked 276 Wine Importers in Germany, Scandinavia, Canada, USA, China, Japan, UK and
other Countries what they think about communication made by Wine Producers on the web.
Why they need a lot of sales tools such as pictures, logos, labels, tech sheets and shelf talkers in
formats they can download and adapt easily.
Wine Producers with a web site in English get
attention than sites in local language only
Short text and nice graphics get
70% more attention
Images of top quality that can communicat
Must communicate value
Importers claim that the quality of
image of the Winery is one of the
fundamental elements in the
selection of a new Vendor
Web Sites offering images and videos get
Text or Image?
Pages with only text are viewed for ‘x’ seconds. The same
content expressed with images get viewed 7 times longer
Home Pages with a slideshow
Get extra attention in
the region of
Less than 20% of
Importers attend wine
shows in Europe.
71% of Importers use internet
to find information about new
Wine Producers to acquire in their
of Importers believe that web sites of Italian Producers are
less atractive than other Countries
Importers would not buy wines
from Producers with a poor web
site and support
Importers claim that Italian
wine Producers are very slow in
answering emails and queries
Importers claim that they receive
constantly email and marketing
materials from Producers of other
Countries but not Italy.
Made in Italy, oh Yes
Considering the wine history of a certain Country, the contribution of terroir and
‘Made in:’ from which Country would you add Wineries in your Portfolio?
(choose only one Country)
From which Country the export prices are exaggerated? ( choose only one Country)
toPos or not to Pos
How important are POS ( point of sales, tech sheets, etc) to support your sales?
Why no Pos?
You believe that POS are not important. Why?
They are poor
They are not
They are not
Shelf Talk Talk
How important for your Company are the Shelf Talkers provided by Wineries?
Communication, yes or not?
From the Wineries in which Country you receive the best support?
Via Carlo Jussi 145-d
40068 San Lazzaro di Savena
Phone: +39 340 8111852
Fax: +39 051 6252352
Gian Piero Staffa