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Emc - Cloud Vision and Strategy

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This presentation shows EMC's committment to Cloud Computing model as presented at the EMC Forum Istanbul.

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Emc - Cloud Vision and Strategy

  1. 1. Sanjay Mirchandani Chief Information Officer EMC Corporation EMC Forum Istanbul 2011© Copyright 2011 EMC Corporation. All rights reserved. 1
  2. 2. Agenda • EMC’s Cloud Vision and Strategy • Cloud Meets Big Data • EMC IT: Our Own IT Transformation • Our Journey To The Cloud • IT-As-A-Service Strategy • Trust In The Cloud© Copyright 2011 EMC Corporation. All rights reserved. 2
  3. 3. Business Catalysts For ChangeBudget Dilemma Information Deluge Cyber Security© Copyright 2011 EMC Corporation. All rights reserved. 3
  4. 4. TECHNOLOGY CATATLYSTS FOR CHANGE© Copyright 2011 EMC Corporation. All rights reserved. 4
  5. 5. Waves Of Disruption & Opportunity Cloud Client / Computin PC / Server g Microprocessor Minicomputer Mainframe© Copyright 2011 EMC Corporation. All rights reserved. 5
  6. 6. Enter The Cloud.
  7. 7. EMC’s Mission To Lead Our Customers And Partners On Their Journey To Hybrid Cloud Computing And IT Transformation© Copyright 2011 EMC Corporation. All rights reserved. 7
  8. 8. EMC’s Evolution to Cloud & Big Data 2011 8-year $24.5B investment in market leading technology CLOUD MEETS 2003-2010 2009 BIG DATA JOURNEY M&A $14.0B TO THE R&D $10.5B CLOUD 2007 INFORMATION 2005 & VIRTUAL INFORMATION INFRASTRUCTURE 2003 LIFECYCLEENTERPRISE MANAGEMENT STORAGE © Copyright 2011 EMC Corporation. All rights reserved. 8
  9. 9. Cloud – A New Architecture Old World – Physical New World – Virtual Dedicated, Vertical Stacks Dynamic Pools Of Compute & Storage© Copyright 2011 EMC Corporation. All rights reserved. 9
  10. 10. Private Cloud is a Top Priority for IT 10% No ―A full two-thirds say 24% they have pursued or Maybe 66% are pursuing a private Yes cloud computing strategy by 2014.‖ GARTNERSource: ―Private Cloud Computing Ramps Up in 2011‖, March 2001, Gartner© Copyright 2011 EMC Corporation. All rights reserved. 10
  11. 11. Agility Is The #1 Private Cloud Driver 15% Other ―The majority see agility 24% Cost 55% and speed as the primary benefits of Agility private cloud 9% computing.‖ Business Alignment GARTNERSource: ―The Drivers And Challenges Of Private Cloud Computing‖, March 2011, Gartner© Copyright 2011 EMC Corporation. All rights reserved. 11
  12. 12. Private Cloud Is The First StepEnterprise IT Private Cloud Public Cloud Trusted Simple Controlled Low Cost Reliable Flexible Secure Dynamic Infrastructure Private Cloud Is The Best Of Both Worlds© Copyright 2011 EMC Corporation. All rights reserved. 12
  13. 13. Hybrid Cloud Is The Destination New End User Computing End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public© Copyright 2011 EMC Corporation. All rights reserved. 13
  14. 14. A New Layering Of IT SECURITY New End User Computing AUTOMATION End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public© Copyright 2011 EMC Corporation. All rights reserved. 14
  15. 15. The Journey To The Private Cloud: Phases Low High Governance Governance% Virtualized Platinum Gold Simplicity Scalability Standardization Efficiency Continuity Automation Protection Security IT Production Business Production IT-as-a-Service Infrastructure Focus Applications Focus Business Focus © Copyright 2011 EMC Corporation. All rights reserved. 15
  16. 16. IT-As-A-Service Optimizing IT Production For Business Consumption© Copyright 2011 EMC Corporation. All rights reserved. 16
  17. 17. CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS© Copyright 2011 EMC Corporation. All rights reserved. 17
  18. 18. Big Data Has Arrived Mobile Devices Social Media Video Surveillance Video Rendering A new world of Mission Critical Applications Geophysical Smart Grids Medical Imaging Gene Sequencing Exploration© Copyright 2011 EMC Corporation. All rights reserved. 18
  19. 19. Big Data Storage Is DifferentUnstructured Data Demands A New Approach Scale Up, Manual Scale Out, Automated Storage Islands One Storage Pool To 15+PB More Capacity, More Admins More Capacity, Same Admins Performance Optimization Linear Performance Scalability ―Whack-A-Mole‖© Copyright 2011 EMC Corporation. All rights reserved. 19
  20. 20. Big Data Storage For Big DataApplications Structured Data Unstructured Data Enterprise Applications Big Data Applications Cloud Infrastructure Cloud Infrastructure VMAX VNX Isilon Atmos© Copyright 2011 EMC Corporation. All rights reserved. 20
  21. 21. Big Data Apps Require Big DataAnalyticsYour Approach To Business Analytics Must Change Limited, Pre-Defined Expansive, Iterative Structured Structured & Unstructured Data Summaries Full Fidelity Data Sets Rigid, Manual Process, Batch Agile, Self-Service, Realtime Isolated & Standalone Collaborative & Integrated© Copyright 2011 EMC Corporation. All rights reserved. 21
  22. 22. Greenplum Unified Analytics PlatformThe World’s First Big Data Analytics Platform Data Data BI LO• Structured & Scientist Analys Analyst B Unstructured Data t Use r Analytic Productivity Platform• Scale-Out Architecture Partner Tools & Services• Improve Productivity Of Data Access & Query Data ―Data Science‖ Team Platform Ops• New Data Platform Ops Role Cloud Infrastructure© Copyright 2011 EMC Corporation. All rights reserved. 22
  23. 23. Drive Insight To Action With Data InContextImprove Business Results With Better Decisions Data Business Data LOB Ops Analyst Scientist Exec Embedded In Business Process Flow Big Data Platform© Copyright 2011 EMC Corporation. All rights reserved. 23
  24. 24. The EMC Big Data ―Stack‖4 Collaborativ e Act Documentum xCP ?3 Real Time Analyze Greenplum, Hadoop Structured &2 Unstructure d Store1 Petabyte Scale VMAX, Isilon, Atmos© Copyright 2011 EMC Corporation. All rights reserved. 24
  25. 25. EMC’s Comprehensive Cloud Portfolio View Traditional Next-Gen Cloud Applications Big Data Applications Applications vFabric Cloud vCloud vFabric Cloud vSphere Foundry vShield Director vSphere Foundry Ionix Isilon VNX VMAX Greenplum VPLEX Atmos Data Domain, Avamar, Networker© Copyright 2011 EMC Corporation. All rights reserved. 25
  26. 26. Cloud Meets Big Data – Key Takeaways• A New Cloud Architecture Is ―Re-Layering‖ IT – Transforming Infrastructure, Applications, Access• Enterprise Data Will Grow 50x Over The Next Decade – New Technology Is Needed To Manage It• Big Data = Big Opportunity – Use Big Data Analytics To Deliver Insight & Take Action!© Copyright 2011 EMC Corporation. All rights reserved. 26
  27. 27. IT TRANSFORMATIO N© Copyright 2011 EMC Corporation. All rights reserved. 27
  28. 28. EMC IT At A Glance 2004 2011 User Profiles 24,000 ―Internal‖ Users 51,000 ―Internal‖ Users 70,000 Customers And Partners 400,000+ Customers And PartnersIT Environment 5 Data Centers, 960 TB Storage 5 Data Centers, 10 PB Storage Business ~ 400 Applications And Tools ~500 Applications And Tools Applications ~ 6,000 OS Images (Worldwide) Virtualization 2,000 Physical Servers 80% Of All Servers VirtualizedGlobal Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages© Copyright 2011 EMC Corporation. All rights reserved. 28
  29. 29. EMC IT’s Journey To The Cloud IT PRODUCTION BUSINESS IT-AS-A-SERVICE Efficiency PRODUCTION Agility Quality Of Service WE ARE Development, Test, An HERE 100% d IT-Owned 86% % VIRTUALIZED 80% Applications 75% 30% 40% 15% Virtualize Mission Run IT-As-A- Critical Applications Business 2004-08 2009-10 2011+© Copyright 2011 EMC Corporation. All rights reserved. 29
  30. 30. IT ProductionApproach• Consolidated Infrastructure• Tiered Storage• Standardized On x86 Architecture• Introduced Server Virtualization• Transitioned To Disk Based Backup• Optimized Data Center© Copyright 2011 EMC Corporation. All rights reserved. 30
  31. 31. Business ProductionApproach• Swept The Floor Of Legacy Stacks• Created Virtualized, Tiered, Shared Platforms• Integrated Management And Security• Deduplicated Backup• Planned Next-Generation Data Center© Copyright 2011 EMC Corporation. All rights reserved. 31
  32. 32. IT-As-A-Service Strategy CUSTOMERS Voice of the Customer Service Request / Delivery Invoicing GO-TO-1 Service Strategy Service Catalog Pricing, Show/ Chargeback MARKET 2 3 4 SERVICE PORTFOLIO MGMT SERVICE DELIVERY AND FINANCIAL Automated Orchestration And SUPPORT TRANSPARENCY Portfolio / Demand Mgmt Processes Provisioning Service Roadmap Standardized Processes Metering Service Design / Launch Standardized Service Management Tools Service Costing Policies 5 TRUST IN THE CLOUD 6 SKILLS / ROLES / COMPETENCIES CLOUD INFRASTRUCTURE© Copyright 2011 EMC Corporation. All rights reserved. 32
  33. 33. Benefits Along The Journey IT PRODUCTION BUSINESS IT-AS-A-SERVICE Efficiency PRODUCTION Agility Quality Of Service WE ARE Power and $12M Development, Test, Space An $11M OpEx Savings HERE 100% Savings d IT-Owned $$ OpEx Savings 86% % VIRTUALIZED Data Center Data Center 80% $74MApplications Equipment $6M Equipment Savings 75% Savings of OS Images t Time to Provision Storage Admin 170% Productivity Up 55% Virtualized 30% Increase in 40% of Mission C Customer Sat 34% 15% Energy Efficiency 60% Critical Pounds of CO2 Virtualize Mission Apps Virtualized Critical Applications Pounds of CO2 C Run-IT-As-A Cost Business Transparency 60M Reduced 30M Reduced 2004-08 2009-10 2011+© Copyright 2011 EMC Corporation. All rights reserved. 33
  34. 34. Lessons Learned• Socialize With Internal Customers And Gain Executive Buy-In• Standardize For Efficiency And Simplify For Savings• Define New Measures And Baseline Performance• Embrace A Virtual-first Policy—And Don’t Turn Back• Invest In Skills And Education© Copyright 2011 EMC Corporation. All rights reserved. 34
  35. 35. Security Lessons LearnedPeople Are The New Perimeter* Traditional Security Infrastructure • Don’t underestimate complexity • Legacy control points no longer valid Dynamic Environment • New systems easily provisioned and de-provisioned • Traditional rules no longer sufficient • New forensics and incident response processes required Merging of Functions • Security must become a core skill of all IT professionals • Increasing focus on risk and governance * Art Coviello, RSA Conference 2011© Copyright 2011 EMC Corporation. All rights reserved. 35
  36. 36. Preparing Our People Talking Openly Fostering Creating Incentives About Cloud Collaboration to be Multi-skilled It’s a sea-change for IT Bridge the Silos New job families and tracksOpens up huge opportunities Facilitate OJT Cloud certifications © Copyright 2011 EMC Corporation. All rights reserved. 36
  37. 37. www.emc.com/emcitproven© Copyright 2011 EMC Corporation. All rights reserved. 37
  38. 38. THANK YOU© Copyright 2011 EMC Corporation. All rights reserved. 38
  39. 39. Appendix© Copyright 2011 EMC Corporation. All rights reserved. 39
  40. 40. Transforming IT With IT-As-A-Service A New IT Business Enabling Technology DNA, Skills, Roles & Model Private, Hybrid, Public Clouds Organizational Service Oriented End-to-End Automation Alignment Market Driven Financial Transparency ―Front Office‖ Capabilities ―P & L‖ Focused Self-Service Capabilities Service Accountabilities Broker and Builder Technology Breadth© Copyright 2011 EMC Corporation. All rights reserved. 40

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