Get The Job With Social Media

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An introduction to social media and how you can use it to advance your career and land you the dream job.

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  • Need to find out what the level of expertise is, so let me start by asking you a couple of questions… Then I will try to adapt this presentation accordingly. This is meant to be 2-way communications..
  • About half of population. What do you use your facebook page for?
  • About 10% of population. What do you use Twitter for? (Great for research)
  • 25%, what do you use Linkedin for? (Career NOT just job)
  • What do you use your blog for?
  • 25%
  • What does this mean? Today, we will discuss how you can use social media in the process of getting the next job, but more importantly as a tool to advance your career.
  • Where does social media fit in? Everywhere!
  • Where does social media fit in? Everywhere! Everything on the right is you searching for a job. The thing on the left, that’s you managing your career.
  • And if you do your job, you will be position yourself better, when you do active job searches, AND you will be more attractive when recruiters are looking.
  • Let’s try to search for your name. What comes up? Nothing? Something bad? Something you don’t want other people to know? Or does it tell the story you want told?
  • All searchable
  • All searchable, so be conscious about key words. Since you are active on Twitter now, it’s a selling point, you want to make sure you get that in front of recruiters.
  • All searchable. Here’s really an opportunity to become an expert. You won’t have a big audience. Know, you are writing this for yourself. So don’t get disappointed when you only get 10 page views. That’s not the purpose. Wordpress is free. Fairly easy to set up.
  • Don’t be stupid. Everything out there is searchable, your boss in your current job is looking and your next boss is looking. If you don’t have anything good to say, then don’t say anything. Don’t use Twitter to vent.
  • All searchable, all is public
  • All searchable
  • This is a bit misleading, because linkedin is more than a job search site, it’s a CAREER site. So, all of these sites are valid. The difference is that recruiters go to linkedin first, when the recruit, when the vet your application, etc.
  • So, how can you use social media for when you search.
  • LET’S ASSUME YOU HAVE DONE YOUR HOMEWORK, YOU HAVE POSITIONED YOUR BRAND, YOU HAVE NETWORKED WITH DECISION MAKERS
  • So, a third are looking whether you like it or not… But you can turn it around.. Add it to your resume. Force them to look.
  • So, as you can see Linkedin is the most important place for you to have a solid presence, whether you like it or not. Facebook, hide it! Twitter and your blog, you use for your active promotion of yourself. So, when they Google your name, something nice comes up about you. When you write your resume, you include links to your blog and Twitter, because you are proud of it.
  • Prepare for the interview by investigating the people who will interview you. Ask the recruiter, then search online. Find something in common.
  • Get The Job With Social Media

    1. 1. GET THE JOB WITH SOCIAL MEDIA CLAUS ENEVOLDSEN FREEDOM INTERACTIVE [email_address]
    2. 2. H OW MANY HAVE… A FACEBOOK PAGE?
    3. 3. YOU AND 132.5M OTHERS
    4. 4. H OW MANY HAVE… A TWITTER HANDLE? This is a Twitter handle: @CEnevoldsen
    5. 5. YOU AND 16.4M OTHERS Source: emarketer
    6. 6. H OW MANY HAVE… A LINKEDIN PROFILE?
    7. 7. YOU AND 44M OTHERS Source: emarketer
    8. 8. H OW MANY HAVE… A BLOG?
    9. 9. YOU AND 28.1M OTHERS Source: emarketer
    10. 10. H OW MANY KNOW… THEIR KLOUT SCORE?
    11. 11.
    12. 12. SO WHAT?
    13. 13. THE GOOD OL’ PROCESS JOB SEARCH APPLICATION INTERVIEW
    14. 14. THE PROCESS W/ SOCIAL MEDIA JOB SEARCH APPLICATION INTERVIEW (NETWORKING) BRANDING RECRUITERS
    15. 15. YOU ARE A BRAND
    16. 16. LET’S DO A SEARCH
    17. 17. “ Position yourself as an expert . Be really proactive about what you want and reach out to the decision makers at those companies with helpful suggestions and constructive information. Support their work, and if you impress them, they’ll find a spot for you. Use things like blogs, websites, and social media campaigns to show that you are someone who believes in a cause, and utilize the skills and traits that make you an attractive candidate. Carolyn Goodwin, Cake Communications
    18. 18. BRAND YOURSELF CONVERSATION CONTRIBUTE ENGAGE FOLLOW, LISTEN, AND LEARN
    19. 19. TWITTER Tweet and re-tweet often Be focused Listen and learn Ask questions, engage Follow industry leaders Follow companies you like
    20. 20. LINKEDIN Seek recommendations Link your Twitter to your Linkedin Have consistency between your profile and your resume Be conscious about key words
    21. 21. WORDPRESS Link your Twitter to your blog Blog often Be focused Spell check
    22. 22. EVERYTHING IS PUBLIC http://insidetech.monster.com/training/articles/6518-twitter-mistakes-to-avoid-at-work
    23. 23. DONT <ul><li>Talk about religion, politics or controversial interests </li></ul><ul><li>Use profanity </li></ul><ul><li>Be unprofessional </li></ul><ul><li>Drunk tweet </li></ul>
    24. 24. USE COMMON SENSE
    25. 25. FACEBOOK IS A WHOLE OTHER BALL OF WAX <ul><li>DO THIS: </li></ul><ul><li>Set your profile to private – all of it! (only 51% hide their photos) </li></ul><ul><li>Even when private, use common sense when posting </li></ul>This is set to private
    26. 26. THE JOB SEARCH WHICH SITES DO YOU SEARCH?
    27. 27. TOP JOB SITES
    28. 28. HOW TO SEARCH VIA SOCIAL MEDIA http://youtu.be/B0sdTdcM2Ws
    29. 29. THE JOB APPLICATION PROCESS
    30. 30. EMPLOYERS ARE CHECKING <ul><li>More than a third of recruiters view candidates’ social media profiles during the recruitment process </li></ul><ul><li>28% admit to “spot checks” on candidates </li></ul>Q: What role do social media profiles play in the recruitment process? Source:
    31. 31. HERE’S WHAT THEY ARE DOING <ul><li>74% of employers on LinkedIn use it to source candidates </li></ul><ul><li>“ LinkedIn has proven to be our most used social media venue for recruiting candidates,” says one employer. </li></ul>Source:
    32. 32. LET’S FOCUS ON LINKEDIN… UPGRADE TO A PREMIUM ACCOUNT InMail: Contact people directly
    33. 33. THE INTERVIEW
    34. 34. PRE-INTERVIEW THEY INVESTIGATED YOU… NOW IT’S YOUR TURN
    35. 35. INTERVIEW SOCIAL MEDIA HELPED GET YOU THERE, NOW YOU HAVE TO CLOSE THE DEAL
    36. 36. INTERVIEW BUT YOU CAN GIVE THEM YOUR HASHABLE BUSINESS CARD (THAT’S THE SOCIAL WAY THESE DAYS)
    37. 37. POST-INTERVIEW DON’T ANNOY… ENGAGE
    38. 38. PLEASE CONNECT @cenevoldsen www.cenevoldsen.com linkedin.com/clausenevoldsen

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