Need to find out what the level of expertise is, so let me start by asking you a couple of questions… Then I will try to adapt this presentation accordingly. This is meant to be 2-way communications..
About half of population. What do you use your facebook page for?
About 10% of population. What do you use Twitter for? (Great for research)
25%, what do you use Linkedin for? (Career NOT just job)
What do you use your blog for?
What does this mean? Today, we will discuss how you can use social media in the process of getting the next job, but more importantly as a tool to advance your career.
Where does social media fit in? Everywhere!
Where does social media fit in? Everywhere! Everything on the right is you searching for a job. The thing on the left, that’s you managing your career.
And if you do your job, you will be position yourself better, when you do active job searches, AND you will be more attractive when recruiters are looking.
Let’s try to search for your name. What comes up? Nothing? Something bad? Something you don’t want other people to know? Or does it tell the story you want told?
All searchable, so be conscious about key words. Since you are active on Twitter now, it’s a selling point, you want to make sure you get that in front of recruiters.
All searchable. Here’s really an opportunity to become an expert. You won’t have a big audience. Know, you are writing this for yourself. So don’t get disappointed when you only get 10 page views. That’s not the purpose. Wordpress is free. Fairly easy to set up.
Don’t be stupid. Everything out there is searchable, your boss in your current job is looking and your next boss is looking. If you don’t have anything good to say, then don’t say anything. Don’t use Twitter to vent.
All searchable, all is public
This is a bit misleading, because linkedin is more than a job search site, it’s a CAREER site. So, all of these sites are valid. The difference is that recruiters go to linkedin first, when the recruit, when the vet your application, etc.
So, how can you use social media for when you search.
LET’S ASSUME YOU HAVE DONE YOUR HOMEWORK, YOU HAVE POSITIONED YOUR BRAND, YOU HAVE NETWORKED WITH DECISION MAKERS
So, a third are looking whether you like it or not… But you can turn it around.. Add it to your resume. Force them to look.
So, as you can see Linkedin is the most important place for you to have a solid presence, whether you like it or not. Facebook, hide it! Twitter and your blog, you use for your active promotion of yourself. So, when they Google your name, something nice comes up about you. When you write your resume, you include links to your blog and Twitter, because you are proud of it.
Prepare for the interview by investigating the people who will interview you. Ask the recruiter, then search online. Find something in common.
Get The Job With Social Media
GET THE JOB WITH SOCIAL MEDIA CLAUS ENEVOLDSEN FREEDOM INTERACTIVE [email_address]
“ Position yourself as an expert . Be really proactive about what you want and reach out to the decision makers at those companies with helpful suggestions and constructive information. Support their work, and if you impress them, they’ll find a spot for you. Use things like blogs, websites, and social media campaigns to show that you are someone who believes in a cause, and utilize the skills and traits that make you an attractive candidate. Carolyn Goodwin, Cake Communications
BRAND YOURSELF CONVERSATION CONTRIBUTE ENGAGE FOLLOW, LISTEN, AND LEARN
TWITTER Tweet and re-tweet often Be focused Listen and learn Ask questions, engage Follow industry leaders Follow companies you like
LINKEDIN Seek recommendations Link your Twitter to your Linkedin Have consistency between your profile and your resume Be conscious about key words
WORDPRESS Link your Twitter to your blog Blog often Be focused Spell check
EVERYTHING IS PUBLIC http://insidetech.monster.com/training/articles/6518-twitter-mistakes-to-avoid-at-work
DONT <ul><li>Talk about religion, politics or controversial interests </li></ul><ul><li>Use profanity </li></ul><ul><li>Be unprofessional </li></ul><ul><li>Drunk tweet </li></ul>
FACEBOOK IS A WHOLE OTHER BALL OF WAX <ul><li>DO THIS: </li></ul><ul><li>Set your profile to private – all of it! (only 51% hide their photos) </li></ul><ul><li>Even when private, use common sense when posting </li></ul>This is set to private
EMPLOYERS ARE CHECKING <ul><li>More than a third of recruiters view candidates’ social media profiles during the recruitment process </li></ul><ul><li>28% admit to “spot checks” on candidates </li></ul>Q: What role do social media profiles play in the recruitment process? Source:
HERE’S WHAT THEY ARE DOING <ul><li>74% of employers on LinkedIn use it to source candidates </li></ul><ul><li>“ LinkedIn has proven to be our most used social media venue for recruiting candidates,” says one employer. </li></ul>Source:
LET’S FOCUS ON LINKEDIN… UPGRADE TO A PREMIUM ACCOUNT InMail: Contact people directly