Get The Job With Social Media

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An introduction to social media and how you can use it to advance your career and land you the dream job.

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Get The Job With Social Media

  1. 1. GET THE JOB WITH SOCIAL MEDIA CLAUS ENEVOLDSEN FREEDOM INTERACTIVE [email_address]
  2. 2. H OW MANY HAVE… A FACEBOOK PAGE?
  3. 3. YOU AND 132.5M OTHERS
  4. 4. H OW MANY HAVE… A TWITTER HANDLE? This is a Twitter handle: @CEnevoldsen
  5. 5. YOU AND 16.4M OTHERS Source: emarketer
  6. 6. H OW MANY HAVE… A LINKEDIN PROFILE?
  7. 7. YOU AND 44M OTHERS Source: emarketer
  8. 8. H OW MANY HAVE… A BLOG?
  9. 9. YOU AND 28.1M OTHERS Source: emarketer
  10. 10. H OW MANY KNOW… THEIR KLOUT SCORE?
  11. 11.
  12. 12. SO WHAT?
  13. 13. THE GOOD OL’ PROCESS JOB SEARCH APPLICATION INTERVIEW
  14. 14. THE PROCESS W/ SOCIAL MEDIA JOB SEARCH APPLICATION INTERVIEW (NETWORKING) BRANDING RECRUITERS
  15. 15. YOU ARE A BRAND
  16. 16. LET’S DO A SEARCH
  17. 17. “ Position yourself as an expert . Be really proactive about what you want and reach out to the decision makers at those companies with helpful suggestions and constructive information. Support their work, and if you impress them, they’ll find a spot for you. Use things like blogs, websites, and social media campaigns to show that you are someone who believes in a cause, and utilize the skills and traits that make you an attractive candidate. Carolyn Goodwin, Cake Communications
  18. 18. BRAND YOURSELF CONVERSATION CONTRIBUTE ENGAGE FOLLOW, LISTEN, AND LEARN
  19. 19. TWITTER Tweet and re-tweet often Be focused Listen and learn Ask questions, engage Follow industry leaders Follow companies you like
  20. 20. LINKEDIN Seek recommendations Link your Twitter to your Linkedin Have consistency between your profile and your resume Be conscious about key words
  21. 21. WORDPRESS Link your Twitter to your blog Blog often Be focused Spell check
  22. 22. EVERYTHING IS PUBLIC http://insidetech.monster.com/training/articles/6518-twitter-mistakes-to-avoid-at-work
  23. 23. DONT <ul><li>Talk about religion, politics or controversial interests </li></ul><ul><li>Use profanity </li></ul><ul><li>Be unprofessional </li></ul><ul><li>Drunk tweet </li></ul>
  24. 24. USE COMMON SENSE
  25. 25. FACEBOOK IS A WHOLE OTHER BALL OF WAX <ul><li>DO THIS: </li></ul><ul><li>Set your profile to private – all of it! (only 51% hide their photos) </li></ul><ul><li>Even when private, use common sense when posting </li></ul>This is set to private
  26. 26. THE JOB SEARCH WHICH SITES DO YOU SEARCH?
  27. 27. TOP JOB SITES
  28. 28. HOW TO SEARCH VIA SOCIAL MEDIA http://youtu.be/B0sdTdcM2Ws
  29. 29. THE JOB APPLICATION PROCESS
  30. 30. EMPLOYERS ARE CHECKING <ul><li>More than a third of recruiters view candidates’ social media profiles during the recruitment process </li></ul><ul><li>28% admit to “spot checks” on candidates </li></ul>Q: What role do social media profiles play in the recruitment process? Source:
  31. 31. HERE’S WHAT THEY ARE DOING <ul><li>74% of employers on LinkedIn use it to source candidates </li></ul><ul><li>“ LinkedIn has proven to be our most used social media venue for recruiting candidates,” says one employer. </li></ul>Source:
  32. 32. LET’S FOCUS ON LINKEDIN… UPGRADE TO A PREMIUM ACCOUNT InMail: Contact people directly
  33. 33. THE INTERVIEW
  34. 34. PRE-INTERVIEW THEY INVESTIGATED YOU… NOW IT’S YOUR TURN
  35. 35. INTERVIEW SOCIAL MEDIA HELPED GET YOU THERE, NOW YOU HAVE TO CLOSE THE DEAL
  36. 36. INTERVIEW BUT YOU CAN GIVE THEM YOUR HASHABLE BUSINESS CARD (THAT’S THE SOCIAL WAY THESE DAYS)
  37. 37. POST-INTERVIEW DON’T ANNOY… ENGAGE
  38. 38. PLEASE CONNECT @cenevoldsen www.cenevoldsen.com linkedin.com/clausenevoldsen

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