Use the Gratitude Method to Turn Your Audience into Advocates

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In this day and age, it has never been easier to promote oneself. However, that ease also comes with a major drawback: increased competition.

Do you know that there are more than 150 million blogs around the world? On WordPress.com alone, there are 58 million, with an average of 31 million new articles posted every month!
So, how does one stand out from the crowd?

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Use the Gratitude Method to Turn Your Audience into Advocates

  1. 1. How to useGratitude to Turn Your Audience into Advocates
  2. 2. Did you know?There are:*150+ million blogs around the world (2012)* 58 million blogs on WordPress.com alone* 31 million new articles published monthly on WP.com So, how can one stand out from the crowd?
  3. 3. Social Media Is About: The human journey andThe emotions attached to this journey
  4. 4. Emotions rule theworld. They make uswho we are.Bloggers who care forpeople and theiremotions enjoysuccess.
  5. 5. The best way to showyou care is to reachout to your audiencedirectly.That’s where SocialMedia Monitoring andthe Gratitude Methodcome into play.
  6. 6. Social Media Monitoring* Keeping an eye on specific trends and conversations taking place in social media.* Tools: HootSuite, TweetDeck, Google Alerts, Topsy, Social Mention…
  7. 7. Social Media Monitoring with HootSuite
  8. 8. Monitoring Conversations with Google Alerts
  9. 9. The Gratitude MethodAcknowledge every shareon social media sites.3 ways:*Individually (LinkedIn,Facebook, Google+,Twitter…)
  10. 10. *Collectively (Twitter)*By email
  11. 11. *If your name / blog is mentioned on other blogs (Google Alerts)1) Leave thank you note in comment section2) Reach out to author on social networks / by email3) Start short conversation if they respond   
  12. 12. Benefits of the Gratitude Method*Encourages audience to continue sharing*Audience recommends your blog to others*Promotional boost without direct self- promotion
  13. 13. Thank you for stopping by! Visit me at:www.cendrinemarrouat.com @cendrinemedia

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