Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Christoph C. Cemper
@cemper
LinkResearchTools (LRT)
20 Free SEO Tools
You should be using
http://www.slideshare.net/cemper
#brightonseo @cemper
GREAT TO BE BACK!
#brightonseo @cemper
Hi, I am Christoph C. Cemper
Links & SEO since 2003
Founder & CEO of
Orange Jackets and SEO
#brightonseo @cemper
Author of “Spaghetti Code”
Detangling Life and Work
With Programmer Wisdom
A bridge between Developer...
#brightonseo @cemper
20 Tools in 20 Minutes.
#brightonseo @cemper
First, the obvious ones
Google
Search Console
1
#brightonseo @cemper
Google Search Console
•See manual actions!
•See REAL rankings, REAL CTR
•Get some Link Data.
•Get MOR...
#brightonseo @cemper
Multiple
properties?
THIS
#brightonseo @cemper
More Link Data from Google Search Console
1. Create multiple properties
2. Download the “Samples” fro...
Google
Analytics
2
Because. Yeah.
I still know some people who are not
using it :)
#brightonseo @cemper
Setup Google Analytics NOW!
• Combine GA data with GSC data
• Many paid tools support “discovery” of ...
Google
Tag Manager
3
#brightonseo @cemper
Setup Tag Manager – NOW!
•Put your tracking scripts and squeeze page
scripts and other scripts
•Into ...
#brightonseo @cemper
Free web based SEO tools
Keywordtool.io
4
#brightonseo @cemper
Awesome keyword research
Finds “Hidden” Keywords Using Autocomplete
• Google
• YouTube
• Bing
• Amazo...
Keywordtracker.io
5
#brightonseo @cemper
Simple keyword tracking
•5 domains
•50 keywords
•No fancy stuff
•If you want to go fancy: SEOmonitor....
#brightonseo @cemper
Free desktop SEO crawlers
XENU
6
#brightonseo @cemper
The mother of all desktop crawlers
•Broken links + error links OK
•No fancy rel-canonical issues etc....
Screaming Frog
6a
#brightonseo @cemper
•Real Free for Up to 500 URLs
•Which includes canonical variations?
•Going towards commercial version
Site Bulb
6b
#brightonseo @cemper
Just awesome
•14 day free trial
•Then starting at $29/month – c’mon!
•Unbelievable amount of function...
#brightonseo @cemper
No free web SEO crawlers
#brightonseo @cemper
Free SEO Plugins
Yoast SEO
7
#brightonseo @cemper
The “basic” setup for every Wordpress
• Supported Wordpress for 10+ years
• Widely distributed
• Redi...
#brightonseo @cemper
Free SEO Extensions
For Chrome at least…
JSON-LD Tester
8
#brightonseo @cemperhttps://lrt.co/jsonldtester
Open Multiple URLs
9
#brightonseo @cemper
Copy paste + open tons of URL
https://lrt.co/multiurls/b918
Structured Data
Testing Tool
10
HREF LANG Checker
11
#brightonseo @cemper
Easy check page by
page.
1. List all HREF LANG
URLS
2. Check the back ref of
those
https://lrt.co/hre...
JS and CSS
Beautifier
12
Who wants to work with this?
#brightonseo @cemper
Now I can I work!
https://lrt.co/beauty/b918
Link Clump
13
#brightonseo @cemper
Select by mouse + paste to Excel
https://lrt.co/linkclump/b918
User Agent Switcher
14
Just a little tweak…
And you see a lot of cloaked stuff…
Keywords
Everywhere
15
#brightonseo @cemper
1. Search Volume
2. CPC
3. Competition
(Almost)
EVERYWHERE
https://lrt.co/keywords/b918
#brightonseo @cemper
• Google Search
• Google Trends
• eBay
• Answer The Public
• Google Keyword Planner
• Bing
• Etsy
• S...
#brightonseo @cemper
Free SEO Extensions
That LRT built - for Chrome and Firefox…
Link Redirect Trace
16
#brightonseo @cemper
1. Redirect Path
2. Page Timing
3. Total Timing
4. Indexability using
HEAD, headers and
robots.txt
5....
NEW: LRT Link
Checker Extension
17
#brightonseo @cemper
1. Links on page
2. Working Links
3. Unverified Links
4. Broken Links
5. Internal, links
within my ro...
#brightonseo @cemper
8. Full link detail and
export to Excel
9. Filter by Network Status
10. Filter by Link Scope
11. Filt...
#brightonseo @cemper
13. Hover to see details
14. See strength and
trust of the target page
15. Full HTML Source
Code to r...
LRT SEO Toolbar
18
#brightonseo @cemper
1. SERP Numbers
2. Exports
3. SERP Sorting
4. Domain metrics
5. Page metrics
6. Ranking
Keywords
7. R...
LRT Power*Trust
19
#brightonseo @cemper
1. Domain level
2. Page level metrics
3. Power*Trust for
domain
4. Backlinks to
domain
5. Referring d...
#brightonseo @cemper
One last thing
620
Get 1 of 27 Signed Books
FOR FREE.
AFTER THIS TALK.
A bridge between
Developers and „Other People“
www.spaghetticodebook.c...
#brightonseo @cemper
One more
620
NEW Link Conference: LRTcon
The Non-Profit Link Conference
in Vienna - January 25 - 2019 150 people max.
All profits from ...
#brightonseo @cemper
ASK ME ANYTHING…
Slides at https://lrt.co/b918
…even for a photo

20 free SEO Tools you should be using - 20180829
20 free SEO Tools you should be using - 20180829
Upcoming SlideShare
Loading in …5
×

20 free SEO Tools you should be using - 20180829

4,562 views

Published on

20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.

Published in: Marketing
  • Have you ever heard of taking paid surveys on the internet before? We have one right now that pays $50, and takes less than 10 minutes! If you want to take it, here is your personal link ●●● http://ishbv.com/surveys6/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

20 free SEO Tools you should be using - 20180829

  1. 1. Christoph C. Cemper @cemper LinkResearchTools (LRT) 20 Free SEO Tools You should be using http://www.slideshare.net/cemper
  2. 2. #brightonseo @cemper GREAT TO BE BACK!
  3. 3. #brightonseo @cemper Hi, I am Christoph C. Cemper Links & SEO since 2003 Founder & CEO of
  4. 4. Orange Jackets and SEO
  5. 5. #brightonseo @cemper Author of “Spaghetti Code” Detangling Life and Work With Programmer Wisdom A bridge between Developers and „Other People“ Because I‘m also a developer 
  6. 6. #brightonseo @cemper 20 Tools in 20 Minutes.
  7. 7. #brightonseo @cemper First, the obvious ones
  8. 8. Google Search Console 1
  9. 9. #brightonseo @cemper Google Search Console •See manual actions! •See REAL rankings, REAL CTR •Get some Link Data. •Get MORE link data with multiple properties
  10. 10. #brightonseo @cemper Multiple properties? THIS
  11. 11. #brightonseo @cemper More Link Data from Google Search Console 1. Create multiple properties 2. Download the “Samples” from every property 3. Combine the link data manually or automated inside LinkResearchTools • Step by step tutorial: https://lrt.co/morelinkdata/b918
  12. 12. Google Analytics 2
  13. 13. Because. Yeah. I still know some people who are not using it :)
  14. 14. #brightonseo @cemper Setup Google Analytics NOW! • Combine GA data with GSC data • Many paid tools support “discovery” of “not provided” data (match of landing pages of the both tools) • WHY NOW? collect historical data!
  15. 15. Google Tag Manager 3
  16. 16. #brightonseo @cemper Setup Tag Manager – NOW! •Put your tracking scripts and squeeze page scripts and other scripts •Into GTM. NOW. •For speed. And to have them in one place. •Learn REGEX not PHP if/then/else
  17. 17. #brightonseo @cemper Free web based SEO tools
  18. 18. Keywordtool.io 4
  19. 19. #brightonseo @cemper Awesome keyword research Finds “Hidden” Keywords Using Autocomplete • Google • YouTube • Bing • Amazon • eBay • App Store • Instagram
  20. 20. Keywordtracker.io 5
  21. 21. #brightonseo @cemper Simple keyword tracking •5 domains •50 keywords •No fancy stuff •If you want to go fancy: SEOmonitor.com – 49/mo
  22. 22. #brightonseo @cemper Free desktop SEO crawlers
  23. 23. XENU 6
  24. 24. #brightonseo @cemper The mother of all desktop crawlers •Broken links + error links OK •No fancy rel-canonical issues etc. •Unlimited+Free
  25. 25. Screaming Frog 6a
  26. 26. #brightonseo @cemper •Real Free for Up to 500 URLs •Which includes canonical variations? •Going towards commercial version
  27. 27. Site Bulb 6b
  28. 28. #brightonseo @cemper Just awesome •14 day free trial •Then starting at $29/month – c’mon! •Unbelievable amount of functionality and hints •Great job!
  29. 29. #brightonseo @cemper No free web SEO crawlers
  30. 30. #brightonseo @cemper Free SEO Plugins
  31. 31. Yoast SEO 7
  32. 32. #brightonseo @cemper The “basic” setup for every Wordpress • Supported Wordpress for 10+ years • Widely distributed • Redirect management costs extra now  • Great functionality and hints • Joost de Valk always on top of SEO things
  33. 33. #brightonseo @cemper Free SEO Extensions For Chrome at least…
  34. 34. JSON-LD Tester 8
  35. 35. #brightonseo @cemperhttps://lrt.co/jsonldtester
  36. 36. Open Multiple URLs 9
  37. 37. #brightonseo @cemper Copy paste + open tons of URL https://lrt.co/multiurls/b918
  38. 38. Structured Data Testing Tool 10
  39. 39. HREF LANG Checker 11
  40. 40. #brightonseo @cemper Easy check page by page. 1. List all HREF LANG URLS 2. Check the back ref of those https://lrt.co/hreflangchecker/b918
  41. 41. JS and CSS Beautifier 12
  42. 42. Who wants to work with this?
  43. 43. #brightonseo @cemper Now I can I work! https://lrt.co/beauty/b918
  44. 44. Link Clump 13
  45. 45. #brightonseo @cemper Select by mouse + paste to Excel https://lrt.co/linkclump/b918
  46. 46. User Agent Switcher 14
  47. 47. Just a little tweak…
  48. 48. And you see a lot of cloaked stuff…
  49. 49. Keywords Everywhere 15
  50. 50. #brightonseo @cemper 1. Search Volume 2. CPC 3. Competition (Almost) EVERYWHERE https://lrt.co/keywords/b918
  51. 51. #brightonseo @cemper • Google Search • Google Trends • eBay • Answer The Public • Google Keyword Planner • Bing • Etsy • Soovle • Google Search Console • YouTube • Ubersuggest • Majestic • Google Analytics • Amazon • Keyword Shitter • Moz Open Site Explorer https://lrt.co/keywords/b918
  52. 52. #brightonseo @cemper Free SEO Extensions That LRT built - for Chrome and Firefox…
  53. 53. Link Redirect Trace 16
  54. 54. #brightonseo @cemper 1. Redirect Path 2. Page Timing 3. Total Timing 4. Indexability using HEAD, headers and robots.txt 5. (No) Follow also using HEAD and headers 6. Canonicals 7. Backlinks to page 8. Power*Trust of page 9. HTTP header details 10. IP GEO lookup 11. Cookie analysis https://lrt.co/redirecttrace/b918
  55. 55. NEW: LRT Link Checker Extension 17
  56. 56. #brightonseo @cemper 1. Links on page 2. Working Links 3. Unverified Links 4. Broken Links 5. Internal, links within my root domain, external links 6. Follow / NoFollow for every link type 7. Fancy Review and Export https://lrt.co/linkchecker/b918
  57. 57. #brightonseo @cemper 8. Full link detail and export to Excel 9. Filter by Network Status 10. Filter by Link Scope 11. Filter by Follow / NoFollow 12. Filter by keyword https://lrt.co/linkchecker/b918
  58. 58. #brightonseo @cemper 13. Hover to see details 14. See strength and trust of the target page 15. Full HTML Source Code to review 16. Blue Marker for own domains https://lrt.co/linkchecker/b918
  59. 59. LRT SEO Toolbar 18
  60. 60. #brightonseo @cemper 1. SERP Numbers 2. Exports 3. SERP Sorting 4. Domain metrics 5. Page metrics 6. Ranking Keywords 7. Referring links https://lrt.co/lrtseobar/b918
  61. 61. LRT Power*Trust 19
  62. 62. #brightonseo @cemper 1. Domain level 2. Page level metrics 3. Power*Trust for domain 4. Backlinks to domain 5. Referring domains to domain 6. Page backlinks 7. Page ref domains 8. Power*Trust for page https://lrt.co/powertrust/b918
  63. 63. #brightonseo @cemper One last thing 620
  64. 64. Get 1 of 27 Signed Books FOR FREE. AFTER THIS TALK. A bridge between Developers and „Other People“ www.spaghetticodebook.com
  65. 65. #brightonseo @cemper One more 620
  66. 66. NEW Link Conference: LRTcon The Non-Profit Link Conference in Vienna - January 25 - 2019 150 people max. All profits from LRTcon 2019 go to charity. But YOU can win a free ticket here until Oct 1 (which is also the end of the Super Early Bird Pricing) https://lrt.co/lrtcon1
  67. 67. #brightonseo @cemper ASK ME ANYTHING… Slides at https://lrt.co/b918 …even for a photo 

×