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1. Tips That Show Anybody How To Make
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Classifieds website have a very glittering future as more and more
people in the universe are using Internet to search for products and
services locally. Classifieds was already a huge market before Internet
came to the forefront. But the medium was restricted to print media and
it proved to be a hassle for users. Buying used goods such as Furniture,
Musical Instruments, Mobile phones and plenty more have now become
a walk in the park due to emergence of Online Classifieds platforms.
2. The global advertising market, estimated to be worth over $200
billion, has for a long timed remained the purview of newspapers,
television and radio media, but slowly the growing internet penetration
has brought in another big player into the game. Online classifieds has
somewhat made big inroads into print publications’ once secure
monopoly. In many other parts of the world, the most popular sections in
the online classifieds are recruitment, automobiles, real estate, education
and other miscellaneous ads. These classifieds are also growing fast and
a major section of national print dailies or local area dailies are filled up
with these ads.
3. Online Classifieds – History
Online classifieds has its embryo in USA in the 1990s and the period
when internet regime had begun becoming more notorious. The drive
behind this emanation was that regular offline classifieds were
anticipated to be cash cows for print publications all over the world, so it
was vigilant to prolong the concept extensive. The pioneers of
technology foresaw how advancements in information could bolster over
$100 billion classifieds industry and implied that the solution was to
create the online classifieds industry with prosperity distant beyond the
conventional classifieds. Monetization and revenue origination for the
players in this industry normally comes from online advertising, featured
listings, and value added services.
4. The father was Craig Newmark, who in 1995 created an email
distribution list with co-workers and friends to publicize events in the
San Francisco Bay Area. The subscriber numbers grew very fast
through word of mouth, and that is how it all began, with the Craigslist
becoming web based in 1996. Up to today, Craigslist remains the most
popular online classifieds website in the US. But in India, the world’s
second largest in population size, the most popular site is OLX. Want to
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5. You can find here the success story of OLX Classifieds.
The nature and scope of the classifieds industry
From selling items you no longer need, a car, real estate, job
opportunities to virtually anything you can think of, the online
classifieds market can do it. And because it is a cheaper form of
advertising than the conventional media, the industry’s growth will
continue booming for years to come. The online classifieds industry
continues to be a major boom in, thanks to the internet penetration that
has allowed the posting of classifieds on the web to reach a wide client
base.
6. The online classifieds are gaining popularity every now and then. The
many websites, internet enabled tablets and mobile devices increasing
day by day, has contributed a lot to the growth of the industry. The
online classifieds industry has become a major internet market and a lot
of people take a regular access to internet only to explore these
classifieds online.
The matrimonial’s has grown to occupy the better sections of online
free classifieds in India today, largely because they are looked upon
nearly by every household and millions of people end up getting married
through the matrimonial classifieds. Job listings make the other
popular online classified segment, with many people looking for jobs
7. every now and then. Private investigative agencies are also growing in
popularity because people do hire private investigators to look into some
important matters. As is the education sector where many coaching
agencies have come up to help students get admission to their desired
colleges, and they advertise on these platforms.
How big is the online classified market?
The Online classified market has experienced significant growth since
its inception and the growth will still continue due to increasing internet
penetration, simplicity in usage and being a better suited platform for a
larger set of consumers across the country. As internet user base grows
in India more businesses will be driven online and spending on online
classified will increase. According to an Edelweiss report the global
online classifieds segment stands at USD 10.5 billion, which translates
to 17% of global internet ad revenues. The size of India’s online
8. classified industry is about INR 11 billion and is expected to grow to
INR 31 billion by 2016.
The report also says that the growth potential in segments such as real
estate, cars and general classified is ripe to be captured. However, the
supply side is not adequate to meet such large demand despite the
readiness of users. Further, the online classified industry in India has
grown through vertical sites in different segments unlike the US where
the biggest classifieds site is Craigslist, a horizontal portal. Some of the
Indian classified portals working in with a horizontal model are OLX.in,
Quickr.com and Clickindia.com.
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