Marketing Communications Final Individual Presentation

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  • Marketing Communications Final Individual Presentation

    1. 1. DuPont MC Co-Op Program Final Presentation <ul><ul><ul><ul><li>Christina Elsenhans </li></ul></ul></ul></ul><ul><ul><ul><ul><li>July 14 th , 2008 </li></ul></ul></ul></ul>
    2. 2. Agenda <ul><ul><li>Projects & major tasks </li></ul></ul><ul><ul><ul><li>Tradeshows & Events </li></ul></ul></ul><ul><ul><ul><ul><li>Building Innovations & DCSE </li></ul></ul></ul></ul><ul><ul><ul><li>Multi-Family Initiative </li></ul></ul></ul><ul><ul><ul><li>Storm Room Day </li></ul></ul></ul><ul><ul><li>Skills & Personal Development </li></ul></ul><ul><ul><li>Impact on Future Goals </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Thank you! </li></ul></ul>
    3. 3. Tradeshows & Events: Building Innovations <ul><li>Goal was to position DuPont and its products in the most effective way to increase sales and exposure </li></ul><ul><li>Pre-Show Marketing Communication Work & Research </li></ul><ul><li>Booth Design & Review </li></ul><ul><li>Trade Show Implementation </li></ul><ul><li>Lead Lists Management </li></ul>International Contemporary Furniture Fair (ICFF) The American Institute of Architects (AIA) Kitchen/Bath Industry Show (KBIS) 2008 & 2009 International Builders Show (IBS)
    4. 4. Tradeshows & Events: DCSE <ul><li>Pre-Show Work </li></ul><ul><li>Research </li></ul><ul><ul><li>Potential Sponsorship Opportunities </li></ul></ul><ul><li>Fact Sheets </li></ul><ul><li>Presentations </li></ul><ul><li>Lead Lists Management </li></ul>EMCW DSR WPC LIGHTFAIR Int. AWWA IEEE EMS Today PTXI WPE EASA Glypure FEW NYSCC FermaSure NLGS STLE NE Grows NBD Pork/Meat Conference RFA
    5. 5. Multi-Family Initiative <ul><li>Helped to lead DuPont Surfaces towards a 3MM gap closure in the Multi-Family Housing Industry </li></ul><ul><li>Created presentations essential to the project formation, later to be used in business to business meetings and for sales of DuPont Corian® & Zodiaq® to Multi-Family Managers </li></ul><ul><ul><li>Top 11 Builders & Property Managers </li></ul></ul><ul><ul><li>Top 15 MF Brokers </li></ul></ul><ul><ul><li>Top MF Magazine Analysis </li></ul></ul><ul><ul><li>Sales Presentation </li></ul></ul><ul><li>Worked with Donor in literature and advertising creation </li></ul><ul><ul><li>‘ Good Better Best’ </li></ul></ul><ul><ul><li>Value Proposition </li></ul></ul><ul><ul><li>Product Offering </li></ul></ul><ul><li>Website Creation </li></ul><ul><li>Lead List Rentals & E-Blastz </li></ul>
    6. 6. StormRoom Events <ul><li>Public relations event promoting the opening of the first storm shelter testing center and the DuPont™ StormRoom™ with Kevlar® </li></ul><ul><li>Major role in the planning of Storm Room Day </li></ul><ul><ul><li>Coordinated between the two major businesses involved </li></ul></ul><ul><ul><li>Handled arrival of press </li></ul></ul><ul><li>Event was later mentioned on WHYY-TV, WPVI-TV, WDEL Radio, The Associated Press, The Wilmington News Journal, and ABC </li></ul><ul><li>Second event connected with Greensburg and the Discovery Channel </li></ul>
    7. 7. Personal Development <ul><li>Trade Show Planning </li></ul><ul><li>Lead Management </li></ul><ul><li>Summary Analysis </li></ul><ul><li>Product Development </li></ul><ul><li>Market Segmentation </li></ul><ul><li>Public Relations </li></ul><ul><li>Media Planning </li></ul><ul><li>Business confidence </li></ul><ul><li>Working in a corporate environment </li></ul><ul><li>Time Management </li></ul><ul><li>Working under pressure/ strict deadlines </li></ul>
    8. 8. Future Goals <ul><li>Apply experiences at DuPont to my educational & business future </li></ul><ul><li>Experience large & small Advertising Agency work </li></ul><ul><ul><li>Ogilvy- NYC </li></ul></ul><ul><ul><li>451 Marketing </li></ul></ul><ul><li>Compare Client with Agency </li></ul><ul><li>Media & Event Planning </li></ul><ul><li>Experience Experience Experience! </li></ul>
    9. 9. Trade Shows & Events Position Recommendations <ul><li>Work on a trade show from start to finish </li></ul><ul><li>Attend a trade show </li></ul><ul><li>Work on as many shows as possible </li></ul><ul><li>Be involved with all meetings connected to your current project </li></ul><ul><li>Get involved with an outside project </li></ul>
    10. 10. Thank you!!! Questions??

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