A keynote presented by Celina at DigiMarcon, Sydney.
Hasty to adopt a digital approach, many organisations overlook the need to develop a digital strategy. The result of this can be digital chaos rather than digital transformation.
Did you know fifty percent of marketers surveyed admit that they have active digital marketing programs, but no defined digital strategy? Understandable given that developing strategy is hard work. And it’s harder today than it has ever been due to the exponential rate of change ...
Using a digital framework helps you define a comprehensive digital plan to make the case for more investment in digital and change your approach to managing digital marketing. A digital framework facilitates the move to a more integrated approach as part of your long-term marketing strategy.
To download your Digital Strategy Toolkit - go to www.maxemus.com.au/strategy-toolkit