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Increasing Your Brand Exposure Business and Self Promotion
Decide what you want to convey about yourself/your business <ul><li>Your domain should include your brand or high-search k...
Look for positive ways to promote your brand! <ul><li>Social Media Networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySp...
Visits are not enough, remember to engage <ul><li>Reach out and acquire new and existing customers in a way that makes sen...
Maintain Engagement With Widgets <ul><li>Widgets also known as ‘badges’ allow you to easily embed content within your own ...
Increase your brand value by creating loyalty <ul><li>Listen to your customers needs </li></ul><ul><li>Customer usability ...
Social Network Breakout Source : “6 social media platforms at a glance - Your social media platform checklist” - Kent Lewi...
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Increasing Your Personal Brand

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presentaion share at the Chicago Print Production Club workshop focusing on Improving Your Personal Brand

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Increasing Your Personal Brand

  1. 1. Increasing Your Brand Exposure Business and Self Promotion
  2. 2. Decide what you want to convey about yourself/your business <ul><li>Your domain should include your brand or high-search keyword </li></ul><ul><li>Website design must be intuitive, search engine friendly and good reflection of your brand </li></ul><ul><li>Your content must be fresh, clear and relevant, catering to your target audience </li></ul>http://chicagophotos.blogspot.com
  3. 3. Look for positive ways to promote your brand! <ul><li>Social Media Networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace, Plaxo, Twitter </li></ul></ul><ul><li>Social Book-marking Sites </li></ul><ul><ul><li>Digg, stumbleUpon, Delicious, Yelp </li></ul></ul><ul><li>Online Communities </li></ul><ul><ul><li>MyBloglog, Technorati, local communities </li></ul></ul><ul><li>Distribute your RSS feed! </li></ul><ul><ul><li>Feedburner, friendfeed, ping-o-matic, pingFM </li></ul></ul>
  4. 4. Visits are not enough, remember to engage <ul><li>Reach out and acquire new and existing customers in a way that makes sense </li></ul><ul><li>Be genuine, your customers can see right through your intentions </li></ul><ul><li>Market your brand in a positive way </li></ul><ul><li>Make sure you make time to commit to your marketing initiatives </li></ul><ul><li>If you allow comments on your site, monitor and respond </li></ul><ul><li>Test, measure and adjust </li></ul>
  5. 5. Maintain Engagement With Widgets <ul><li>Widgets also known as ‘badges’ allow you to easily embed content within your own site or share your site content into other site. </li></ul><ul><li>Video </li></ul><ul><ul><li>YouTube, Ustream, Viddler, Vimeo, Podcasts, ChannelMe.TV </li></ul></ul><ul><li>Pictures </li></ul><ul><ul><li>Picasa, Flickr, PhotoBucket, RockYou </li></ul></ul><ul><li>Networks </li></ul><ul><ul><li>Facebook, twitter, legit, myBloglog </li></ul></ul>
  6. 6. Increase your brand value by creating loyalty <ul><li>Listen to your customers needs </li></ul><ul><li>Customer usability should be at the top of the list </li></ul><ul><li>Remind your customers of the benefits you offer </li></ul><ul><li>The customer may not always be right but they sure have control </li></ul><ul><li>Incentive programs should be the final item on your checklist </li></ul>
  7. 7. Social Network Breakout Source : “6 social media platforms at a glance - Your social media platform checklist” - Kent Lewis, http://www.imediaconnection.com/content/24168.asp; 08/24/09 LinkedIn Community mindset : connect Primary demographic : 35 to 55 Ideal fit for : service providers, industry associations Biggest opportunity : creating thought leadership via Q&A and Groups Biggest challenge : time commitment Metrics : profile connections, best answers, group members, discussions Helpful tools : Applications, Salesforce plug-in Blogs Community mindset: create Primary demographic : 35 to 55 Ideal fit for : technology Biggest opportunity : develop thought-leadership Biggest challenge : requires significant resources over time Metrics : feed subscribers, comments, Technorati score, pingbacks, inbound links, visibility in search engines Helpful tools : WordPress plug-ins Facebook Community mindset : connect Primary demographic: 25 to 45 Ideal fit for: entertainment, lifestyle brands, and non-profits Biggest opportunity: using ads to build fans Biggest challenge: few appreciate Facebook advertising Metrics : fans, comments, likes, wall posts Helpful tools: Lexicon, ad interface, applications, analytics, connect, etc. Twitter Community mindset : create (microblogging) Primary demographic : 35 to 45 Ideal fit for : service industry Biggest opportunity : customer service, consumer insight, sales and marketing Biggest challenges : noisy; reliability issues; platform limitations Metrics : followers, @ replies, retweets, direct messages, custom hashtags Helpful tools : BingTweets, TweetBeep, TweetDeck, HootSuite, CoTweet, Mr. Tweet, Twitalyzer, blog plug-ins MySpace Community mindset: connect Primary demographic: 15 to 25 Ideal fit for: music and entertainment Biggest opportunity : providing music samples Biggest challenges: noisy; losing market share quickly Metrics : friends, favorites, groups, impressions Helpful tools : Open Platform, MyApps, MySpace Toolbox YouTube Community mindset: vote Primary demographic: 25 to 45 Ideal fit for: big brands and entertainment Biggest opportunity: creating viral content (e.g., United Breaks Guitars) Biggest challenges: noise; conversions Metrics: views, comments, subscribers, ratings Helpful tools: TubeMogul, YouTube Insight

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