List Building Basics - How To Build Your Email List
Welcome ToList Building Basics Celene Harrelson TheHappypreneur.com
Today’s Training• Why you need a list• Your niche• Your ideal customer• Where to find them• Ways to capture names and email addresses• Opt in pages• FREE marketing strategies to build your list
Why do you need a list?• Plain and simple – without a targeted list of prospect to market to, you won’t make much money.• Very few people ever come back to your site more than once. They may intend to, but don’t• Without a way to capture their name and email addresses, they are lost forever
What’s you niche?• Niche down deep• Need a specific target market• If you are on a small podium with a microphone in the middle of a sea of millions of talking people, all flitting from one to another and talk about your product, will they hear you?• What if it’s a few thousand and they are all interested in what you have to say…
Who’s your ideal customer?• Get specific here…• What is there age range?• Male or female?• Married?• Children?• Where do they live?• What is their income?• *If you don’t know who they are how will you find them?
Where do they hang out?• On niche specific forums and message boards• Niche specific blogs• Facebook• Twitter• Linked In
Importance of an opt in page• Also known as “squeeze page”• Need an opt in form on your website• A means to capture first name and primary email address of targeted prospect• Valuable giveaway or bribe such as a free special report, eBook, audio, video, teleseminar or webinar.
My Kindle Book on Opt In Pages You’ll find the link on the webcast page or go to: http://tiny.cc/optinpages-kindle
Building a relationship with your list• Once they are on your list you must build a relationship, then you can market to them over and over again• You want them to want to be in your community – your space.• Look forward to opening your emails• Know like and trust factor – people from those they know, like and trust.• Raving fans – tell others, referals
FREE Marketing Strategies• Forums in you niche – promote in signature not posts – don’t spam• Other niche blogs – relavent comments - clickable name links back to your opt in page• Domain name – keyword rich that points back to main site for thank you page – never miss opportunity to make offer on thank you page• Facebook page with opt in form
More marketing strategies• Anchor text within your blog posts to opt in page• Opt in form at end of posts to subscribe to receive new blog posts• Cinch.fm mini podcasts – 1-2 minute audio pointing them to your giveaway• Facebook, Twitter and Linked-In
…Marketing strategies• Teleseminar and webinars like this one.• Article marketing - with resource box pointing to opt in page• Video as giveaway or video pointing back to opt in• Many more…
Resources• Using Opt In Pages to Build a List of Eager Buyers http://tiny.cc/optinpages-kindle• FREE List Building Course http://tiny.cc/buildyourlist• Autoresponder http://thehappypreneur.com/ar