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Marketing Blackberries


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Marketing Blackberries

  1. 1. Marketing Berries Feb 2 2012
  2. 2. Scenic Valley Farms• Designs and manages high tunnels, climate control systems, and solar thermal heating technology• Five high tunnels in Minnesota and Wisconsin• Produces organically certified tomatoes, peppers, blackberries, raspberries, herbs, and leafy green produce• Decades of agriculture and engineering experience
  3. 3. Market for the Farm’s ProduceNo problem with marketingblackberries in North Central states• Wholesale Produce Buyers**• Grocer Cooperatives**• Restaurants**• Supermarkets/Retail Outlets• Community Supported Agriculture (CSA)• Farmers Market’s*• Value Added Products• Schools and Universities• Joint Ventures** – Partnership with buyers – Partnership with investors **Primary Markets
  4. 4. How do you market?• Call buyers and bring sample produce to touch, hold, feel and taste
  5. 5. SVF sent thisform to current & potential customers in an attempt to “nail down” their future produce requirements
  6. 6. Online Produce Market• Web based e-commerce (operational on SVF website)• Provides up to date information on fresh produce for sale• Orders processed by credit card, check, or money order• Buyers communicate order notes to producer• Joint venture members given priority access to produce• Designed for wholesale buyers, restaurants, grocer co-ops• Open to registered users who complete a profile
  7. 7. High Tunnel Ag Competition - Veggies• Field grown - organic – 1-2 months a year• Hydroponics – not organic but locally grown – 10 months a year – In region for 10 years – Evolved to fill gap when field grown organic not available – Locally grown hydroponics has become acceptable at certain CoopsWhat are we to do??? Taste and nutritional tests of hydroponic vs field grown