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Rich Internet applications (RIAs) are engaging, dynamic applications that combine the flexibility, responsiveness, and ease-of-use of desktop applications with the broad reach of the web. Use the integrated tools and technologies of the flash platform including Flex, Flash Builder, Flash Player, and AIR to deliver RIAs to the web, desktop and mobile devices.
RIA is useful for all sorts of companies, and with the advancement of cloud computing models that can greatly improve customer relations and intercompany communications; there is no way that any type of company that should pass this technology up. Not only do rich Internet applications improve the quality of the content being delivered by enabling more open and diverse mediums, it also helps ensure that the clarity of the content is expressed to its fullest by incorporating all facets of media – audio, video, and technical.