MadSmarts Boulder Startup Week Presentation


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MadSmarts Boulder Startup Week Presentation

  1. 1. How to use video to fast trackyour startupAnd Look Super HotMonday, May 20, 13
  2. 2. ABOUT USFormerly StartoTVMadSmarts is a Denver/Boulder based media company thatcelebrates the startups, trouble-makers,  innovators, misfits,entrepreneurs, rebels & business-builders crazy enough tothink they can change the world.Monday, May 20, 13
  3. 3. INTRODUCTIONSandy Grason is the author ofJournalution and creator/ host ofThe Road to Fabulous radio show.Producer & Co-Host of Starto TV.Sandy has been featured inEntrepreneur Magazine, TheChicago Tribune, The Palm BeachPost, Woman’s Day and Ocean DriveMagazine.  Lover of chocolate,movies, skiing & shoes (not nec inthat order).Chris Franks is an ironman running,fly fishing, indie music rocking videogeek. Founder of: Smarter Wireless,Real Good Technologies, Moblifyand a couple of more. Talk startupsmonthly at Denver FoundersNetwork and helped Startup WeekDenver get off the ground. Producerand co-host of Starto TV.Monday, May 20, 13
  4. 4. AGENDA• How Video Can Help You Get Funding- crystalizing your vision to potential investors• How Video Can Help You with Customer Acquisition- get attention from your target audience, call-to-action, how-to use your product/service, etc• How Video can help you with Branding, Marketing & PR- get more press, get your name out there,humanizes your startup, tells the story of your start up• How to look super Hot (or at least not look idiotic) on camera.Monday, May 20, 13
  5. 5. Three Basic Rules for Online VideoSHORT3 mins is LONGINFORMINSPIREENTERTAINGOLDEN RULEMonday, May 20, 13
  6. 6. SIMPLY USE CATS IN EVERY VIDEO!!!!Monday, May 20, 13
  7. 7. PEOPLE BUY THE WHYMonday, May 20, 13
  9. 9. FUNDING RAISINGThe dreaded pitch competitionMonday, May 20, 13
  10. 10. MUST HAVES FOR FUNDING VIDEOSEstablish your goals- Why are you taking my time?Feature your team!Customize to your audienceCrowd funding site?Individual investorsMonday, May 20, 13
  11. 11. Why are you dedicating the next 3 - 10 years of your life to this project?Why are you passionate about this?How is this going to change the world?Product can be shown but only AFTER you establish the WHYTELL YOUR STORYThe Secret - Your GOAL is to get a face to face meeting. The best way to do that is throughpersonal intros. The worst way is to send a cold email with an exec summary or pitch is someplace in the middleMonday, May 20, 13
  12. 12. PRODUCT LAUNCHESMonday, May 20, 13
  13. 13. The Cool Animated VideoSpare RoomRandoEndorphin.MeMonday, May 20, 13
  14. 14. Pros and Cons for Cool Animated VideoPROSAccessibleShortFunDemo your productCONSExpensiveHard to do wellGives a single use caseFail to CONNECTMonday, May 20, 13
  15. 15. USING VIDEO IN LEAN METHODOLOGYMonday, May 20, 13
  16. 16. Video BlogsMonday, May 20, 13
  17. 17. Video Blog• Tell the stories of your startup- Good and BAD!• Ask specific questions to your audience• Answer the key questions your customers are asking you• Be real / be authenticMonday, May 20, 13
  18. 18. How Video Can Help You with Customer Acquisition• Make sure the focus is on the story NOT the product• Taylor your video’s for specific audiences• BE FEARLESS• HAVE FUNMonday, May 20, 13
  19. 19. VIDEO IN PR & BRANDINGMonday, May 20, 13
  20. 20. Using Video for Branding, Marketing & PR• “Video is one of the most effective forms of content to generate engagement.” Venture Beat, Feb. 2013• Most Effective = Most Difficult?• * = Advantage for YOUMonday, May 20, 13
  21. 21. Using Video for Branding, Marketing & PR• Case Study:•“We have seen an increase in conversion, what’s more important is the decrease in returns we’ve noticed.Overall, video has allowed us to have more of a social media presence and has been attributed to an increasein organic traffic.“ Laurie Williams,• Video worked so well for Zappos, they’ve added multiple youtube channels with unique voices thatinclude product videos, how-to’s, style videos, internal behind-the-scenes clips and a few TVspots. They plan on evolving their content as the industry grows.Monday, May 20, 13
  22. 22. Zappos Shoe VideoThe dreaded pitch competitionMonday, May 20, 13
  23. 23. Quick & Dirty Tips- DIY• Video• Set UP: simple background, camera above eye line, lighting directly behind camera, or natural outdoorlighting• Lighting - Floor Lamp Multi-Arm - $30.• Background - Stand w/ Muslin or Paper - $60.• Kit w/ Lights - Full Portable Video Set Up- $180. (• Audio• IK Multimedia iRig Mic - Microphone for iPhone, iPod touch, iPad- $ 56.99• Blue Mic - numerous price points, USB, iOS• Lavalier Microphones - numerous price pointsMonday, May 20, 13
  24. 24. Quick & Dirty Tips - Content • Home Page, Social Media, First Point of Contact = under 3 minutes (very short attention spans!)1-1:30 minutes is ideal.• Soundbites - leave them wanting more, use intro video to lead to longer, more informative videos.• Consistency & Connection - daily, weekly, monthly, consistency is key when building an audience.Connect to your audience, use humor, be vulnerable, show your personality, experiment, play.• Do It - the more you do it, the easier it gets & the more natural you will be.Monday, May 20, 13
  25. 25. Quick & Dirty Tips - Pro• Things You Can Do In-House To Manage Your Video Production Costs:• Treatment• Script• Storyboard• Locations• Shot ListMonday, May 20, 13
  26. 26. www.MadSmarts.comLet Us Know How We Can Help Youchris@madsmarts.comsandy@madsmarts.comMonday, May 20, 13