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Design thiking e gestão de projetos - 13 Encontro de Gestão de Projeto do PMI-DF 2013

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Apresentação sobre Inovação e Design Thinking fazendo um conexão com Gestão de Projetos. Apresentando o modelo do Project Model Canvas aplicado, bem como 02 exemplos: Um da utilização de Design Thinking em Gestão de Projetos com Project Model Canvas numa multi-nacional e outro do uso de Design Thinking no projeto do Prontuário Eletrônico do Governo do Estado

Published in: Leadership & Management
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Design thiking e gestão de projetos - 13 Encontro de Gestão de Projeto do PMI-DF 2013

  1. 1. Adm. Eduardo Freire eduardo@frameworkgp.com About.me/eduardofreire
  2. 2. AGENDA • Design Thinking • Conceito • Escolas • Métodos • Case • Etc…
  3. 3. DESIGN THINKING Não existe “a melhor forma” de percorrer o processo...
  4. 4. Design o que? • Não é “coisa de designer"...
  5. 5. Design o que? • Não é “desenhar”...
  6. 6. Design Thiking é... • Focar nas pessoas...
  7. 7. Conceitos… Psicologia Marketing Neurociência Biologia Matemática Outros…
  8. 8. ANTES… (….. David A. Owens, Phd
  9. 9. Como resolver problemas?
  10. 10. E inovação... • “Preço é que você paga. Valor é o que você percebe.” Warren Buffet http://nej-ufba.blogspot.com.br/2011/03/as-7-chaves-para-inovacao-empresarial.html
  11. 11. Pontos importantes sobre inovação Ideias Novas Mudança Positiva Resultado Implementada
  12. 12. POR ENQUANTO… …) David A. Owens, Phd
  13. 13. Em linhas gerais Design Thinking…
  14. 14. Abordagens…. Pessoas, Negocio e Sociedade Empatia Colaboração ExperimentaçãoOtimismo Iterativo
  15. 15. Empatia…. Temos um desafio. Qual abordagem?
  16. 16. Não consigo fazer sozinho. Melhor 100% da minha visão ou 1% da visão de todos?
  17. 17. Experimentação…. Encontramos algumas opções. Vamos testar?
  18. 18. Otimismo….
  19. 19. Iterativo….
  20. 20. Um processo!
  21. 21. Referências
  22. 22. O que isso tem haver com GP?
  23. 23. Evolução do Gerenciamento de Projetos 23 1910s 1950s 1960s 1970s 1980s 1990s 2000s (1861–1919) The Gantt Chart developed by Henry Laurence Gantt (1950s) The Critical path method (CPM) invented (1958) The Program Evaluation and Review Technique (PERT) method invented (1969) Project Management Institute (PMI) established (1975) PROMPTII methodology created by Simpact Systems (1986) Six Sigma Methodology (1987) First PMBOK Guide published (1989) PRINCE method derived from PROMPTII is published by the U.K. Government (2000) Portfolio Management Techniq (1995) Agile Project Management (1960s) Earned Value Management (EVM)
  24. 24. Como atuamos um GP? Escopo Tempo Qualidade Custo
  25. 25. Como atua o “design thinker”? Projeto Desejabilidade ViabilidadePraticabilidade
  26. 26. SUPORTE A MÉTODO Design Thinking como....
  27. 27. PROJECT MODEL CANVAS Como conceber projetos em uma única página e transformá-los em agentes de inovação e convergência na organização 01
  28. 28. •Índice •Sumário Executivo •Declaração de Escopo •EAP e Dicionário •Organização do Projeto (com papéis e responsabilidades) •Cronograma Detalhado •Orçamento •Plano de gerenciamento do escopo do projeto •Plano de gerenciamento do cronograma •Plano de gerenciamento de custos •Plano de gerenciamento da qualidade •Plano de gerenciamento das comunicações •Plano de gerenciamento de pessoal •Plano de gerenciamento de riscos •Plano de gerenciamento de aquisições •Controle Integrado de Mudança •Sistema de gestão da configuração •Aprovações e assinaturas BUROCRÁTICO DEMAIS PARA SER ASSIMILADO POR ALGUMAS ORGANIZAÇÕES….
  29. 29. Metodologia Conceber Definição do projeto por meio de um fluxo de trabalho de 13 passos Integrar Agrupamento dos blocos para fazer as amarrações necessárias Resolver Encomenda de ações de balanceamento do projeto para equipe, clientes e patrocinadores Compartilhar Comunicação das informações do projeto (em grupos) 06
  30. 30. Project Model Canvas GP PITCH JUSTIFICATIVAS Passado OBJ SMART REQUISITOS CUSTOS EQUIPE PRODUTO RESTRIÇÕES BENEFÍCIOS Futuro GRUPOS DE ENTREGAS LINHA DO TEMPO STAKEHOLDERS Externos & Fatores Externos RISCOSPREMISSAS 04
  31. 31. Project Model Canvas GP PITCH POR QUE? O QUE? QUEM? QUANDO e QUANTO? COMO? 05
  32. 32. JUSTIFICATIVAS Passado OBJ SMART REQUISITOS CUSTOS EQUIPE PRODUTO RESTRIÇÕES BENEFÍCIOS Futuro GRUPOS DE ENTREGAS LINHA DO TEMPO STAKEHOLDERS Externos & Fatores Externos RISCOSPREMISSAS GP PITCH • Implantar CRM no SAP na Unidade Tintas, com segmentação para 800 top clientes até out/2013 • Aumento de receita com clientes A – 3% (cross -selling) • Processo de CRM funcional e operando na Unidade Tintas • Deve integrar com o Business Intelligence atual • Revendedores (canais) • 80% revendas irão aderir ao novo modelo comercial • A equipe não poderá testar ou implantar na alta temporada • Revendas grandes podem atrasar a adesão • (1) 500k • (2) 700k • (3) 1.2mi • (4) 900k • (5) 400k • Custo base entre 3 e 4 milhões s Finocchio SAP CRM em Tintas • Redução de 5% da perda de receita para a concorrência • Diminuição do custo total da operação de vendas (2%) • Deve ter capacidade de análise preditiva segmentada • Deve também capturar e integrar informações de mídias sociais • Empresa SAP do Brasil • A SAP do Brasil liberará função mídias sociais até jan/2013 • O GP tem que liberar key use r do projeto por uma semana durante o fechamento mensal • SAP pode postergar o release • Baixa qualidade dos dados mestres • Informações sobre interações com clientes são perdidas • Não possuímos segmentação para focar em novos serviços • Consultor Funcional • Gerente de projeto • Consultor de Negócios Key User • Progra- mador 1 Estratégia 2 Processo 3 configu- ração SAP 4 carga de Dados 5 Testes Project Model Canvas 21 • Unidade de Negócia A • Unidade de Negócia B
  33. 33. CASES 33
  34. 34. EXEMPLO PRÁTICO NO AMBIENTE DE COWORKING
  35. 35. Ultima dica, isso é contagiante…
  36. 36. DÚVIDAS
  37. 37. Eduardo Freire eduardo@frameworkgp.com About.me/eduardofreire “Não há saber mais ou saber menos: Há saberes diferentes” Paulo Freire

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