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The Wind of Change

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The Wind of Change

  1. 1. The Wind of Change Social Media Landscape in Singapore Sebastian Foo Assistant Director, IDA International Sebastian.Foo@idainternational.sg© 2010. IDA International. All rights reserved. Strictly Confidential.
  2. 2. Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About…© 2010. IDA International. All rights reserved. Strictly Confidential. 2
  3. 3. 5,076,700 3,658,400© 2010. IDA International. All rights reserved. Strictly Confidential. 3
  4. 4. 2,478,720* 48.3%* * Dated March 2011© 2010. IDA International. All rights reserved. Strictly Confidential. 4
  5. 5. © 2010. IDA International. All rights reserved. Strictly Confidential. 5
  6. 6. © 2010. IDA International. All rights reserved. Strictly Confidential. 6
  7. 7. Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About…© 2010. IDA International. All rights reserved. Strictly Confidential. 7
  8. 8. © 2010. IDA International. All rights reserved. Started in 2008…. Strictly Confidential. 8
  9. 9. © 2010. IDA International. All rights reserved. Strictly Confidential. 9
  10. 10. © 2010. IDA International. All rights reserved. Strictly Confidential. 10
  11. 11. © 2010. IDA International. All rights reserved. Strictly Confidential. 11
  12. 12. © 2010. IDA International. All rights reserved. Strictly Confidential. 12
  13. 13. © 2010. IDA International. All rights reserved. Strictly Confidential. 13
  14. 14. © 2010. IDA International. All rights reserved. Strictly Confidential. 14
  15. 15. Reflect…on the way Government Engagement with Citizen. 1998 : 1 Website 2000 : 1 Portal 2006 : 1 Portal+ Multi-touchpts 2010 : 1 Portal+ & Facebook 2015 : ?© 2010. IDA International. All rights reserved. Strictly Confidential. 15
  16. 16. These examples are all driven by Government agencies. What about those triggered by Citizens?© 2010. IDA International. All rights reserved. Strictly Confidential. 16
  17. 17. Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About…© 2010. IDA International. All rights reserved. Strictly Confidential. 17
  18. 18. 7th May 2011© 2010. IDA International. All rights reserved. Strictly Confidential. 18
  19. 19. Let’s revisit this…Zoom into Generation Y.© 2010. IDA International. All rights reserved. Strictly Confidential. 19
  20. 20. Facebook, Twitter & Youtube, the new battlegrounds?© 2010. IDA International. All rights reserved. Strictly Confidential. 20
  21. 21. Facebook, Twitter & Youtube, the new battlegrounds?© 2010. IDA International. All rights reserved. Strictly Confidential. 21
  22. 22. Facebook, Twitter & Youtube, the new battlegrounds?© 2010. IDA International. All rights reserved. Strictly Confidential. 22
  23. 23. Superstars emerged…© 2010. IDA International. All rights reserved. Strictly Confidential. 23
  24. 24. Prime Minister Lee goes on Facebook 4th May – “Hi, Im Lee Hsien Loong Welcome to my webchat! This is my first time doing this so please don’t flame me… Im a newbie :-) I see many of you are interested in how we can engage youths more Shall we start with this?”© 2010. IDA International. All rights reserved. Strictly Confidential. 24
  25. 25. 60mins, 6,200 comments & 50 responses.© 2010. IDA International. All rights reserved. Strictly Confidential. 25
  26. 26. Citizens are participating…Snap Pictures,Film Videos,Write CommentsVolunteeringJoin Petitions© 2010. IDA International. All rights reserved. Strictly Confidential. 26
  27. 27. Importance of Social Media • Straits Times newspaper - 36.3% of people between the ages of 21 and 34 cited the Internet as their top source of local political news compared with 35.3% who preferred newspapers. • According to local media, “Generation Y” citizens, or those born after 1975, make up 1 in 4 voters. And every party has been quick to take note.© 2010. IDA International. All rights reserved. Strictly Confidential. 27
  28. 28. © 2010. IDA International. All rights reserved. Strictly Confidential. 28
  29. 29. Table of Content 1 The Context 2 It Started with… 3 7th May and Social Media 4 What About…© 2010. IDA International. All rights reserved. Strictly Confidential. 30
  30. 30. 201,840 4.66%© 2010. IDA International. All rights reserved. Strictly Confidential. 31
  31. 31. © 2010. IDA International. All rights reserved. Strictly Confidential. 32
  32. 32. © 2010. IDA International. All rights reserved. Strictly Confidential. 33
  33. 33. The Wind of Change is upon us. How should we utilise it to engage and understand our Citizens?© 2010. IDA International. All rights reserved. Strictly Confidential. 34

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