Innovation Presentation 07 04 2008


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Innovation Presentation 07 04 2008

  1. 1. I2S, Blue Ocean and Beyond: can Global Account do better? April 7th, 2008
  2. 2. How we can do it! <ul><li>History </li></ul><ul><li>Beyond I2S and Blue Ocean: the Virtual Coffee Machine </li></ul><ul><li>Rollout at Global Accounts </li></ul>
  3. 3. Part I History
  4. 4. I2S HQ: Merits <ul><li>A useful tool to encourage ALL employees to contribute to the company development </li></ul><ul><li>Thinking out of the box can generate profitable solutions for MAG </li></ul><ul><li>Good ideas are not limited to management </li></ul>
  5. 5. I2S HQ: and Limits <ul><li>With vicious effects which may limit IS2 impact: </li></ul><ul><li>Individual reward prevents team approach </li></ul><ul><li>Selection process potentially kills « not finalized good ideas » </li></ul><ul><li>3 best ideas rewards limit sound evaluation of ideas </li></ul><ul><li>Campaigns with a theme limit free spontaneous thinking </li></ul><ul><li>KPI implementation tracking favours existing ideas instead of real innovation </li></ul>
  6. 6. Innovation Brazil: Pull and Push <ul><li>A permanent, spontaneous and guided approach: </li></ul><ul><li>All year long , employees submit their ideas to the Innovation Committee </li></ul><ul><li>In parallel, each LOB innovation workgroup submits every quarter new ideas to the Innovation Committee </li></ul><ul><li>Each idea is rated by the Innovation Committee and could receive if selected from 40€ to 10,000€ reward </li></ul><ul><li>Successful implementation of the idea and its actual impact on growth/profit , will be associated with a complementary reward (% of generated profit up to initial reward amount) </li></ul>
  7. 7. Innovation Brazil: lessons and limits <ul><li>The Innovation Committee is a key success factor: </li></ul><ul><li>A team of permanent members selected in senior management of Operations, HR, Commercial, IT and Finance </li></ul><ul><li>Importance of diversity (division and hierarchy) of members in workgroups </li></ul><ul><li>always approach the idea with a customer point of view </li></ul><ul><li>Make the employees involvement permanent </li></ul><ul><li>Despite very positive results, some limits: </li></ul><ul><li>Evaluation based on ROI difficult to estimate for all ideas </li></ul><ul><li>After 3 years, intense involvement is a challenge to keep </li></ul>
  8. 8. I2S: the best of two ways <ul><li>Cooperation/Competition: favour group instead of individual approach to get more mature/finished ideas </li></ul><ul><li>3Ps: Push, Pull in a Permanent I2S attitude </li></ul><ul><li>Top Management involvement: to show how serious we are about the process and results at stake, and get contribution of ALL employees </li></ul><ul><li>Rating/Ranking: quantitative AND qualitative criteria to reward ALL good ideas and not just a limited number </li></ul><ul><li>Recognition/Reward: best reward is idea implementation and associated recognition </li></ul>
  9. 9. Alternative Rewards Identification of competences Use by HR for mobility Provide training offers according to competence/center of interest Include and reward through Annual performance Review Participation of champion to presentations of project to Bus or Allianz, and to implementation Breakfast with the president Participation to I2S committee Individual congratulations from all COMEX members Innovation employee of the year Name project after initiating person Communication throughout the group One afternoon off for the team An extra day-off / possibility to adapt one’s working hours Gain of points, and attribution of rewards according to number of points Possibility to finance a humanitarian project to be chosen by the group Champions Public recognition “ Fringe benefits”
  10. 10. Part II Beyond I2S and Blue Ocean: the Virtual Coffee Machine
  11. 11. Beyond I2S and Blue Ocean: the Virtual Coffee Machine <ul><li>A NEW PROCESS FOR GENERATING IDEAS AND SECURING IMPLEMENTATION </li></ul><ul><li>Method: Study of the workflow of an idea </li></ul><ul><li>how to adapt it to MAG </li></ul><ul><li>what tools can we use </li></ul><ul><li>what are the pre-requisites for success of the process </li></ul>
  12. 12. The workflow of an idea <ul><ul><ul><ul><ul><li>GENESIS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>EXPRESSION </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MATURATION </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>WORKGROUP </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>PUBLICATION </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>VALIDATION </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>REWARD </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>IMPLEMENTATION </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>EVALUATION </li></ul></ul></ul></ul></ul>
  13. 13. The workflow of an idea <ul><li>GENESIS </li></ul><ul><li>EXPRESSION </li></ul><ul><li>MATURATION </li></ul><ul><li>WORKGROUP </li></ul><ul><li>PUBLICATION </li></ul><ul><li>VALIDATION </li></ul><ul><li>REWARD </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>EVALUATION </li></ul><ul><li>Birth of an idea </li></ul><ul><li>A flash, the result of a discussion, a hobby… </li></ul><ul><li>Facilitators: </li></ul><ul><li>Brainstorming, socializing among colleagues </li></ul><ul><li>Participation to conferences, shows, seminars </li></ul><ul><li>Meetings with clients and business units </li></ul><ul><li>Push of official topics (NPS, Global Empl Survey) </li></ul><ul><li>Pre-requisite: </li></ul><ul><li>Possibility to express and share the idea </li></ul><ul><li>On-going process </li></ul>
  14. 14. The workflow of an idea <ul><li>GENESIS </li></ul><ul><li>EXPRESSION </li></ul><ul><li>MATURATION </li></ul><ul><li>WORKGROUP </li></ul><ul><li>PUBLICATION </li></ul><ul><li>VALIDATION </li></ul><ul><li>REWARD </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>EVALUATION </li></ul><ul><li>The idea needs to be shared in writing </li></ul><ul><li>Tools: user friendly web-based application, forum, open blog, wiki... </li></ul><ul><li>Pre-requisite: </li></ul><ul><ul><li>make sure the access to the tool is general among all employees (automatic welcome page, invitations to connect, consult and participate) </li></ul></ul><ul><ul><li>Reward the expression of ideas </li></ul></ul>
  15. 15. The workflow of an idea <ul><li>GENESIS </li></ul><ul><li>EXPRESSION </li></ul><ul><li>MATURATION </li></ul><ul><li>WORKGROUP </li></ul><ul><li>PUBLICATION </li></ul><ul><li>VALIDATION </li></ul><ul><li>REWARD </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>EVALUATION </li></ul>The idea needs to be challenged in the selected tool, in order become a candidate for dedicated groupwork A moderator will decide when it is time to change from IDEA status to GROUPWORK status Pre-requisite: Reward participation in discussion: trace contributions and provide recognition For simple ideas, possibility for moderator to decide to skip groupwork and go directly to publication/validation If idea not selected for groupwork, feedback needs to be provided
  16. 16. The workflow of an idea <ul><li>GENESIS </li></ul><ul><li>EXPRESSION </li></ul><ul><li>MATURATION </li></ul><ul><li>WORKGROUP </li></ul><ul><li>PUBLICATION </li></ul><ul><li>VALIDATION </li></ul><ul><li>REWARD </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>EVALUATION </li></ul><ul><li>Discuss, develop, improve, detail, structure the idea in order to publish it </li></ul><ul><li>4 to 5 participants </li></ul><ul><li>Application for participation to be performed on the “tool” </li></ul><ul><li>Public approval from N+1 required </li></ul><ul><ul><li>N+1: </li></ul></ul><ul><ul><li>needs a program description to approve (objectives, means, deliverables, planning) </li></ul></ul><ul><ul><li>commits to give participants the means to contribute (timewise – priorities) </li></ul></ul><ul><ul><li>needs to receive recognition for his effort to facilitate contribution of his/her team members, and thus the department’s effort towards innovation. </li></ul></ul>
  17. 17. The workflow of an idea <ul><li>GENESIS </li></ul><ul><li>EXPRESSION </li></ul><ul><li>MATURATION </li></ul><ul><li>WORKGROUP </li></ul><ul><li>PUBLICATION </li></ul><ul><li>VALIDATION </li></ul><ul><li>REWARD </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>EVALUATION </li></ul>Make the result of groupwork available for validation and go-ahead Use a pre-definite but simple format to submit the result of the groupwork
  18. 18. The workflow of an idea <ul><li>GENESIS </li></ul><ul><li>EXPRESSION </li></ul><ul><li>MATURATION </li></ul><ul><li>WORKGROUP </li></ul><ul><li>PUBLICATION </li></ul><ul><li>VALIDATION </li></ul><ul><li>REWARD </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>EVALUATION </li></ul><ul><li>GO / NO GO for implementation </li></ul><ul><li>A validation committee needs to be formed: </li></ul><ul><ul><li>presided by one COMEX member, changing every year </li></ul></ul><ul><ul><li>includes selected managers </li></ul></ul><ul><li>Validation with immediate reward effect </li></ul><ul><li>Validation to take place as an on-going process </li></ul><ul><li>Validation of ALL quality ideas (no quota) </li></ul>
  19. 19. The workflow of an idea <ul><li>GENESIS </li></ul><ul><li>EXPRESSION </li></ul><ul><li>MATURATION </li></ul><ul><li>WORKGROUP </li></ul><ul><li>PUBLICATION </li></ul><ul><li>VALIDATION </li></ul><ul><li>REWARD </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>EVALUATION </li></ul><ul><li>Reward is needed. So is recognition. </li></ul><ul><li>Financial remuneration to be spread over time (immediate + after visible effects) </li></ul><ul><li>Other types of reward as valid as financial: </li></ul><ul><li>Ideas for non financial reward </li></ul><ul><ul><li>Benefits: afternoon off, use reward budget in humanitarian project… </li></ul></ul><ul><ul><li>Recognition from COMEX, president, pairs... </li></ul></ul><ul><ul><li>Identification of champions: link with Annual Performance Review, training, mobility… </li></ul></ul>
  20. 20. The workflow of an idea <ul><li>GENESIS </li></ul><ul><li>EXPRESSION </li></ul><ul><li>MATURATION </li></ul><ul><li>WORKGROUP </li></ul><ul><li>PUBLICATION </li></ul><ul><li>VALIDATION </li></ul><ul><li>REWARD </li></ul><ul><li>IMPLEMENTATION </li></ul><ul><li>EVALUATION </li></ul><ul><li>Transfer to the concerned department for implementation, with support of the workgroup </li></ul><ul><li>Evaluation of the results: </li></ul><ul><li>Qualitative and quantitative evaluation of success </li></ul><ul><li>Appreciation of financial impact </li></ul><ul><li>Distribution of second part of remuneration </li></ul>
  21. 21. Part III Rollout at Global Accounts
  22. 22. Change management Habits Culture Tools Training Organization We propose In order to change
  23. 23. Tools <ul><li>Suggestion box </li></ul><ul><ul><li>Blog : (login: Anne, psw: Masas2007) </li></ul></ul><ul><li>Workgroups </li></ul><ul><ul><li>Google Groups / Google Apps </li></ul></ul><ul><ul><li>Confluence / PB Wiki </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Others </li></ul><ul><ul><li>Ma.gnolia, RSS readers, iGoogle </li></ul></ul><ul><ul><li>Online, ready to be used. We do not need IT. </li></ul></ul>
  24. 24. Suggestion box
  25. 25. Training <ul><li>Learn to work in a collaborative way </li></ul><ul><ul><li>Cooperation not Competition </li></ul></ul><ul><li>Learn to use the tools </li></ul><ul><ul><li>Google Groups / Confluence / PB Wiki </li></ul></ul><ul><ul><li>Ma.gnolia / Technorati / Digg </li></ul></ul><ul><ul><li>RSS readers / iGoogle </li></ul></ul><ul><ul><li>SaaS mode </li></ul></ul><ul><li>In a funny way </li></ul><ul><ul><li>One day long </li></ul></ul><ul><ul><li>Treasure hunting </li></ul></ul>
  26. 26. Organization <ul><li>Innovation Comity (Franck, Anne, Erick) : </li></ul><ul><ul><li>deals with planning conflicts </li></ul></ul><ul><ul><li>validates ideas </li></ul></ul><ul><li>Animator </li></ul><ul><ul><li>animates the forum </li></ul></ul><ul><ul><li>helps ideas turn into workgroups </li></ul></ul><ul><ul><li>organizes presentations of workgroups’ publications </li></ul></ul><ul><li>General secretary </li></ul><ul><ul><li>organizes comity meetings </li></ul></ul><ul><ul><li>takes notes </li></ul></ul>
  27. 27. List of Ideas <ul><li>Internal Organisation </li></ul><ul><li>Salesforce  </li></ul><ul><li>Tenders </li></ul><ul><li>Tele-working </li></ul><ul><li>Globale Accounts / Global Warming (collabortative tools to avoid travelling to BUs => sparings) </li></ul><ul><li>ISO 9001 </li></ul><ul><li>Data Warehouse, Reporting & KPI </li></ul><ul><li>Car park availability - Telematics </li></ul><ul><li>Wikipintouch (collaborative directory including all the contacts GA account is using on a daily basis) </li></ul><ul><li>Automotive B2C </li></ul>
  28. 28. Conditions For Success <ul><li>Use of collaborative and user friendly tools, like Wikis. </li></ul><ul><li>Tool needs to allow modification by participants (not IT), to track modifications, to provide measurement and rankings of participation. </li></ul><ul><li>Strong involvement of COMEX and middle management </li></ul><ul><li>On-going process </li></ul><ul><li>Animation and moderation. Create a guide of conduct. </li></ul><ul><li>Part of company culture to facilitate innovation </li></ul><ul><li>Favour group vs individual </li></ul><ul><li>NO MORE COMPETITION BUT COOPERATION </li></ul>
  29. 29. Planning GO / NOGO (in months) T+0 T+1 T+2 T+3 Training of the team on collaborative work and tools (Tools are already here) 3 to 5 workgroups un progress 1 to 2 ideas published
  30. 30. The End <ul><li>Anne Douard-Dupin [email_address] </li></ul><ul><li>Isabelle Solli [email_address] </li></ul><ul><li>Laurent Bazac-Billaud [email_address] </li></ul><ul><li>Olivier Coquille [email_address] </li></ul><ul><li>Cédric Ringenbach [email_address] </li></ul>