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Thought for food in a Digital world

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Key facts and hot trends in a fast moving digital world to build your brand.

Published in: Marketing
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Thought for food in a Digital world

  1. 1. Thought for food Digital media
  2. 2. 2 Internet deluge They are just too much space to buy it all. You can’t publish more content than users do. Avoid content crush. Focus on what matters, and do it right.
  3. 3. RFP Presentation - Purina Europe Search Tender 3 Cross platform world Using a combination of TV and Digital Advertising lifts sales more than using TV alone or Digital alone
  4. 4. 4 Mobile Search as a % of mobile ad spending and annual growth in 2016 (UK) 54% 40% Mobile traffic and sales to eCommerce sites in UK in March 2015 57% 39% Mobile % of Facebook’s Quarterly Revenue 75% Search Commerce Social Mobile is forecast to overtake TV as the biggest area of adspend in the UK for the first time, according to research from eMarketer.
  5. 5. 5 Ad blocking Search is not concerned yet by AdBlocking Facebook manage to unlock adblockplus.
  6. 6. 6 Programmatic trap Only 40% of what you pay for ads is really used to win an impression which is not viewed half of the time. Call it a robbery if you want. You need more control. Don’t trust neither your trading desk nor your partners.
  7. 7. 7 Content personalisation 5% marketers that say they aggressively personalise, 66% say they do so in a basic fashion. 49% marketers that plan to increase their personalisation budgets in 2015. 52% Internet users that say personalised ads are “somewhat” or “extremely” effective. Lack of internal resources, technology, and data accuracy are listed as top challenges related to personalisation. (1) Kelly ScottMadison(KSM),4/2015, (2) Econsultancy,11/2014, (3) Evergage,6/2015, (4) Experian Marketing Services 4/2015
  8. 8. 8 New devices = New experience VR and Personal Assistant are going to disrupt either UX/Consumer journey, and the way you communicate. It’s a challenge you have to handle now.
  9. 9. 9 Voice Search …is the next big thing. Ask yourself which question or voice command you want to answer.
  10. 10. 10 Product search Amazon has overcomed Google… and all e-Retailers. Amazon is the showrooming platform.
  11. 11. Thank you and stay above the fold.

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