Drive Your Own  Routes Get on the Road to Communicating  Your Own Message Online Cathleen Edgerly CATA Clean Commute Options
“ In the middle of difficulty  lies opportunity.”~   Albert Einstein Options: It’s your choice which direction you are goi...
 
 
Strategy + Direction = Success
Curse of Knowledge <ul><li>Challenge :  </li></ul><ul><li>Find a new way to get your message across. </li></ul><ul><li>Lim...
Facebook Vs. Twitter <ul><li>Launched in 2004, over 750 million ACTIVE users! </li></ul><ul><li>Share stories, contests, v...
<ul><li>So many tools –it’s up to you </li></ul><ul><li>Marketing  </li></ul><ul><li>Customer Service </li></ul><ul><li>Ro...
Make the Right Connections The Power of Partnerships, Pics, & Video
Flashmob
It’s Not All About You! <ul><li>Social media is not a bullhorn </li></ul><ul><li>2-way communication </li></ul><ul><li>Eng...
It’s Not All About You!
 
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ACT social media & transportation presentation

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Presentation for 2011 Assoc. for Commuter Transp. Conference. How to communicate transportation via social media outlets & the importance of driving your own messaging with creative strategies.

Published in: Technology, Business
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ACT social media & transportation presentation

  1. 1. Drive Your Own Routes Get on the Road to Communicating Your Own Message Online Cathleen Edgerly CATA Clean Commute Options
  2. 2. “ In the middle of difficulty lies opportunity.”~ Albert Einstein Options: It’s your choice which direction you are going to take
  3. 5. Strategy + Direction = Success
  4. 6. Curse of Knowledge <ul><li>Challenge : </li></ul><ul><li>Find a new way to get your message across. </li></ul><ul><li>Limited Space </li></ul><ul><li>What do you really want to say? </li></ul>
  5. 7. Facebook Vs. Twitter <ul><li>Launched in 2004, over 750 million ACTIVE users! </li></ul><ul><li>Share stories, contests, videos, your pics., or pics. from others. </li></ul><ul><li>Open discussion </li></ul><ul><li>Targeted advertising </li></ul><ul><li>Customer Service tool </li></ul><ul><ul><li>Direct messages are good for some responses </li></ul></ul><ul><li>Forces you to be short & get to the point! </li></ul><ul><li>Can be useful to connect with partners, highlight what our businesses are doing, etc. </li></ul><ul><li>Credibility & Influence </li></ul><ul><li>Don’t let it be just about press releases </li></ul><ul><li>Don’t issue multiple postings of the same message </li></ul>Facebook Vs. Twitter
  6. 8. <ul><li>So many tools –it’s up to you </li></ul><ul><li>Marketing </li></ul><ul><li>Customer Service </li></ul><ul><li>Route detours </li></ul><ul><li>Traffic announcements </li></ul><ul><li>Pass sales </li></ul><ul><li>Events </li></ul>Possibilities are Endless
  7. 9. Make the Right Connections The Power of Partnerships, Pics, & Video
  8. 10. Flashmob
  9. 11. It’s Not All About You! <ul><li>Social media is not a bullhorn </li></ul><ul><li>2-way communication </li></ul><ul><li>Engage </li></ul><ul><li>Share </li></ul><ul><li>Hootsuite &other monitoring tools </li></ul>
  10. 12. It’s Not All About You!

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