What future can you bank on? Futurist Cecily Sommers knows that making predictions is a
fool’s game, however understanding and anticipating change is required practice for any
organization wanting to play smart.
She also knows that these are challenging times for organizations in all sectors, and that holding
onto advantage is a slippery proposition at best. It is indeed tough out there: just as an
increasing interconnected global economy requires a broader perspective, competing pressures
from near‐term priorities and shortened planning horizons cloud the picture. Issuing a
challenge to eliminate shortsightedness, Cecily shows how a winning strategy is one that
applies foresight to market forces, champions proprietary opportunities, and invents a future
that can be chosen and planned for.