What is GA
Remarketing?

Chris Bridges

Why do it?

What do you
need?

Getting going

Anatomy of
GA
Remarketing
Lists

ceb...
• A set of capabilities for hypertargeting AdWords Display campaigns
• Applies ANY of your GA data to create Lists to targ...
• NEW
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Chris Bridges

cebridge@gmail.com

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MARGIN

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Chris Bridges

cebridge@gmail.com

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Chris Bridges

cebridge@gmail.com

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Chris Bridges

cebridge@gmail.com

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Chris Bridges

cebridge@gmail.com

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Top Converting Visitors

Chris Bridges

cebridge@gmail.com

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• All dimensions and/or metrics available as filters.
• Similar to Advanced Segments, and Filters
Chris Bridges

cebridge@...
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CTR = whoa!
Chris Bridges

cebridge@gmail.com

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“SIMILAR TO”
EXPERIMENT

• USE OTHER WEBSITES

TO

OTHER WEBSITES

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PEOPLE WHO CONVERT

GEO AGE SOURCE

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Chris Bridges

cebridge@gmail.com

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cebridge@gmail.com

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cebridge@gmail.com

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Secrets to Remarketing with Google Analytics Lists
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Secrets to Remarketing with Google Analytics Lists

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Remarketing using Lists in Google Analytics, and AdWords: now a viable and effective way to expand the paid marketing arsenal. With remarketing lists in G/A, demographic information, and some tricks in effectively capturing clicks and impressions in ads & affiliate links, remarketing has a brand new lease on life and is showing some remarkable possibilities. Discussion includes mechanics needed for analytics tracking, back end, and configuration of the G/A remarketing lists to make effective use of this capability.

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Secrets to Remarketing with Google Analytics Lists

  1. 1. What is GA Remarketing? Chris Bridges Why do it? What do you need? Getting going Anatomy of GA Remarketing Lists cebridge@gmail.com Remarketing Approach Adwords Campaigns with RM Success! Conclusion / Tips 2
  2. 2. • A set of capabilities for hypertargeting AdWords Display campaigns • Applies ANY of your GA data to create Lists to target any type of user, behavior, or source • Metrics / Dimensions all are available; in combination; in steps Audience (age, geo, interests) Acquisition Behavior (convert, pages, p/v, events) Visitors who Convert Age Ranges [45 – 64] New RM Campaign Audience: Top Converting Visitors (source, medium, landings) AdWords Google Analytics Remarketing Lists Display Campaigns Chris Bridges cebridge@gmail.com 3
  3. 3. • NEW • • • • • Chris Bridges cebridge@gmail.com 4
  4. 4. • • • • MARGIN • • Chris Bridges cebridge@gmail.com 5
  5. 5. 1. 2. 3. 4. 5. Chris Bridges cebridge@gmail.com 6
  6. 6. Chris Bridges cebridge@gmail.com 7
  7. 7. Chris Bridges cebridge@gmail.com 8
  8. 8. Top Converting Visitors Chris Bridges cebridge@gmail.com 9
  9. 9. • All dimensions and/or metrics available as filters. • Similar to Advanced Segments, and Filters Chris Bridges cebridge@gmail.com 10
  10. 10. • • • • • • • • • • • Chris Bridges cebridge@gmail.com 11
  11. 11. • • • • • • Chris Bridges cebridge@gmail.com 12
  12. 12. Chris Bridges cebridge@gmail.com 13
  13. 13. Chris Bridges cebridge@gmail.com 14
  14. 14. CTR = whoa! Chris Bridges cebridge@gmail.com 15
  15. 15. • • “SIMILAR TO” EXPERIMENT • USE OTHER WEBSITES TO OTHER WEBSITES • • PEOPLE WHO CONVERT GEO AGE SOURCE • • • Chris Bridges cebridge@gmail.com 16
  16. 16. • Chris Bridges cebridge@gmail.com 17
  17. 17. Chris Bridges cebridge@gmail.com 18
  18. 18. Chris Bridges cebridge@gmail.com 19
  19. 19. Chris Bridges cebridge@gmail.com 20
  20. 20. Chris Bridges cebridge@gmail.com 21
  21. 21. Chris Bridges cebridge@gmail.com 22
  22. 22. Chris Bridges cebridge@gmail.com 23
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