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Leveraging Your B2C portal


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How to maximize the value of a web portal. Presentation was given at Educause in Orlando. Is applicable to business.

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Leveraging Your B2C portal

  1. 1. Maximizing Value for ConstituentsLeveraging Your Portal<br /> Christopher Duffy, CIO, Peirce College<br />JENZABAR<br />Copyright Christopher Duffy , 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author<br />
  2. 2. Agenda<br />Introduction<br />Maximizing For Your Audiences<br />Internal <br />External<br />Growing The Portal<br />Internal Efficiencies<br />Leverage Interoperability<br />Departmental Involvement<br />Continuing the Success<br />Background<br />
  3. 3. Peirce Background<br /><ul><li>Customer of the Jenzabar family since early 1990s
  4. 4. Moved to online courses in 2000
  5. 5. 100% of courses are taught in traditional & online format
  6. 6. Average student age is 33 years old
  7. 7. 54% of students are female
  8. 8. 70% of students are racial and ethnic</li></ul> minority <br />Fouindation<br />
  9. 9. Goals<br />Provide universal access for all constituents<br />Eliminate barriers of entry or success<br />Empower students<br />Use familiar technology<br />Interoperable<br />Customizable<br />
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  11. 11. Since You Built It…..<br /> will they come?<br />
  12. 12. Leverage Internally<br />Identify Audience<br />Staff<br />Faculty<br />Board<br />
  13. 13. Drive for Value<br />Intranet<br />Homepage For All<br />Leverage via Single Sign On<br />Departments “OWN” Their Pages<br />Internal Processes , Intranet ONLY<br />
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  18. 18. External Leverage<br />Contractors & Consultants<br />Web Email<br />Billing & Invoicing<br />Adjunct Faculty<br />Limited SIS & Intranet<br />Web Email<br />Alumni<br />Constant Contact<br />Directory<br />Contributions<br />Services<br />Career<br />Library<br />Lab<br />
  19. 19. Self Service<br />Students<br />Drop & Add<br />Advising<br />Registration<br />Transcripts<br />Parking Permits<br />Dorm Requests<br />Software Downloads<br />Financial Aid <br />Pay Online<br />Grade Reports<br />Single Sign On (SSO)<br />Library<br />LMS<br />External Databases<br />
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  22. 22. Conect the Community <br />Forums, Blogs & Wikis, oh my!<br />Student Life<br />Honor societies<br />Fraternities & Sororities<br />Interest & Support Groups<br />Personal Pages <br />Link Externally<br />Email<br />Social Networking Sites<br />
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  24. 24. Moving Forward<br />Create a Prioritized List<br />Show Success<br />Give Delivery Dates<br />Update content <br />Make Visual Changes<br />Drive all to & Through the portal<br />Have a feedback channel<br />Close the Loop<br />
  25. 25. Summary<br />Building it is 1st Step<br />.edu =Prospective<br />My.portal = Current <br />Drive value into the portal<br />Internally<br />Externally<br />Look at incidental costs<br />Support<br />Keep it Fresh & Foremost<br />Customize, Personalize, & Brand!<br />
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