Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Cheryl Ann Peltier-Davis
Digital Initiatives, Cataloguing & Metadata Services
Librarian
The Alma Jordan Library
The Univer...
What I will cover today…
Social Media Tools & Mobile Apps Toolkit for Library Leaders &
Managers
Social Media & Mobile App...
Social Media an amalgam of two common terms:
Social … way people interact
Media … communication tool (television, newspape...
Social Media Tools -
Examples
• Social news aggregators
• Photo and video sharing
• Crowdfunding
• Self-publishing
• Video...
Source: Leverage New Age Media (blog): Sept 2015
https://leveragenewagemedia.com/blog/social-media-infographic
Mobile Apps
• There’s an App for That! Welcome to the Age of Mobility!
• Software applications designed to run on smartpho...
Source: https://play.google.com/store/apps/collection/topselling_free?hl=en
Social Media Tools & Mobile Apps – Benefits For Library
Leaders & Managers
 Marketing & Promotion of library services, li...
Social Media Tools & Mobile Apps – Issues of Concern
 Accuracy of information/Authoritative (think Wikipedia!)
 Privacy/...
Social Media Tools and Mobile Apps – Evaluation & Review Checklist
1. Is the tool/app useful for patrons?
2. Can it add im...
Social Media Toolkit
& Mobile Apps For
Library Leaders &
Managers
Source: http://socialknow-how.com/wp-content/uploads/201...
 Communication (Library Patrons/Community/Staff)
 Facebook (social networking service)
 Twitter (microblogging service)...
Communication (Library Patrons/Community)
 Facebook (social networking service)
 Infographics (data visualisation
servic...
What is Facebook?
A leading social networking site with
over 1.65 billion monthly
active users. Can be utilized by
librari...
 What is Twitter?
No. 1 social networking and
microblogging service (310 million
users) that allows users to create, send...
What is WordPress.com?
A free open source blog hosting
service.
How Can I Use WordPress.com in
My Library?
Create blogs to...
Infographics
 What are infographics?
The infographics industry is currently
booming as website creators and
marketers are...
 Marketing & Promoting Library
Services, Library Collections, Events
 Pinterest (social bookmarking
service)
 YouTube (...
 What is Pinterest?
 A virtual, visual-discovery tool that
enables users to collect, organize, manage,
and share theme-b...
 What is YouTube?
Popular video hosting and sharing
service that allows users to create,
upload, share and view videos on...
Professional Development
 Coursera (Massive Open Online
Courses - MOOCs – platform)
 Linkedin (professional social netwo...
What is Coursera?
An educational technology company offering
massive open online courses (MOOCs) online
courses aimed at u...
 What is Linkedin?
Linkedin is a professional network connecting over
400+ million professionals in over 200 countries.
H...
What is Project Gutenberg Self Publishing
Press?
A publishing platform for
contemporary and independent
authors to upload,...
Productivity
 Doodle (scheduling)
 Dropbox (file storage, syncing,
sharing, 2 GB free)
 Survey Monkey (conducting surve...
What is Doodle?
An online tool which simplifies
scheduling by polling participants
about availability to attend
meetings.
...
 What is Dropbox?
A free file sharing, storage, and
synchronization service (automatic
syncing across all devices).
 How...
 What is SurveyMonkey?
A free web-based tool for creating online
surveys.
 How Can I Use SurveyMonkey in My Library?
Mar...
Building Library Collections
 Free Ebooks
EBooks
 What are EBooks?
Electronic books consisting of text and
images read on electronic devices.
Increasing consumer d...
Funding For Library Projects
 Kickstarter (crowdfunding platform)
What is Kickstarter?
A crowdfunding platform that solicits
public funding to develop creative
projects in multiple genres ...
Enhance Teaching and Learning
Makerspaces
• What are Makerspaces?
Community-operated do-it-yourself (DIY) workspaces where
individuals with common interests in dive...
Digikidz Media Lab
Philipsburg Jubilee Library
Sint Maarten
 Create your own animated movie
 Prezi Presentations
 Safet...
The way ahead
• Digikidz will become
Digiworkz as of
September 2016
• Media lab becomes a
Maker Lab
– This means:
• A 3 D ...
Sacramento Public Library (California) I Street Press - Community
Writing & Self Publishing Center
Self publishing service...
1. Know why you are using social
media tools (set social
campaigns goals)
2. Provide added value (add high
quality content...
Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps
General Resources
• Library Technology Guides (ww...
Questions
• Ask me now or later.
• E-mail me: Cheryl.Peltier-Davis@sta.uwi.edu
• Send a comment/question to my blog The Cy...
Upcoming SlideShare
Loading in …5
×

Leading with Technology: Social Media Tools and Mobile Apps for 21st Century Library Leaders and Managers

213 views

Published on

There is significant value in using Social Media and Mobile Apps in social, political and economic spheres of activity. Within these areas, social media tools such as Blogs, Twitter, LinkedIn, and Facebook share a common usage in supporting internal communication, collaboration, news aggregation, teaching, learning and knowledge sharing. Are there similar benefits for using social media within the spheres of Leadership and Management in Libraries? How are 21st century Library leaders utilising social media to enhance services in their organisations and connect and communicate with stakeholders? What are the opportunities and challenges associated with using social media in Libraries? This presentation seeks to address these issues.

It highlights some of the core competencies (professional and personal) that is required for library leaders to function effectively in a technologically driven environment and introduces emerging trends and concepts - cloud storage, crowdfunding, makerspaces, MOOCs, news aggregation, photo and video sharing, self-publishing, social networking, video conferencing, visualization - that can be readily adopted and adapted (‘mashed up’) in libraries and other knowledge repositories. The goal is to develop and share a toolkit of resources for 21st century library leaders who are willing to use Social Media and Mobile Apps to engage their communities, reshape and add value to the effective delivery of innovative library services.

Published in: Leadership & Management
  • Be the first to comment

  • Be the first to like this

Leading with Technology: Social Media Tools and Mobile Apps for 21st Century Library Leaders and Managers

  1. 1. Cheryl Ann Peltier-Davis Digital Initiatives, Cataloguing & Metadata Services Librarian The Alma Jordan Library The University of the West Indies St. Augustine, Trinidad and Tobago E-mail: Cheryl.Peltier-Davis@sta.uwi.edu Twitter:@cdtrini Blog: http://cybrariansweb.com
  2. 2. What I will cover today… Social Media Tools & Mobile Apps Toolkit for Library Leaders & Managers Social Media & Mobile Apps - Benefits For Library Leaders & Managers Social Media & Mobile Apps - Definition
  3. 3. Social Media an amalgam of two common terms: Social … way people interact Media … communication tool (television, newspapers, radio) Social Media: Web/Mobile technologies that empower us to connect, communicate, create, collaborate, learn and share. Source: Zaid Ali Alsagoff Social Media for Research http://bit.ly/1LQtaq0 Defining Social Media
  4. 4. Social Media Tools - Examples • Social news aggregators • Photo and video sharing • Crowdfunding • Self-publishing • Video conferencing • Streaming audio and video • Blogs • Wikis • RSS (Really Simple Syndication) feeds • Podcasts • Instant messaging • Social bookmarking • Social networking Emphasis on creating, connecting, communicating, collaborating
  5. 5. Source: Leverage New Age Media (blog): Sept 2015 https://leveragenewagemedia.com/blog/social-media-infographic
  6. 6. Mobile Apps • There’s an App for That! Welcome to the Age of Mobility! • Software applications designed to run on smartphones, tablets and other mobile devices. – Perform tasks related to productivity, information retrieval, gaming, banking, entertainment, online shopping. – Available as freemium or purchased at low subscription costs from native distribution platforms (app stores). – Apple App Store, Google Play, Windows Phone Store, BlackBerry App World. – By 2017, 268 billion mobile apps downloaded • 3http://www.statista.com/topics/1002/mobile-app-usage
  7. 7. Source: https://play.google.com/store/apps/collection/topselling_free?hl=en
  8. 8. Social Media Tools & Mobile Apps – Benefits For Library Leaders & Managers  Marketing & Promotion of library services, library collections and events  Communication with patrons about issues (database accessibility), gather feedback (new services, collection development) or suggestions for improving service  Increase Productivity  Enhance Brand Recognition/Visibility  Aid Professional Development  Enhance Teaching & Learning
  9. 9. Social Media Tools & Mobile Apps – Issues of Concern  Accuracy of information/Authoritative (think Wikipedia!)  Privacy/Security issues (Facebook, Snapchat, Google Glass)  Stability of current iteration/version (Google Reader now defunct)  Free (beta) vs. Fee based versions  Technical challenges (internet connectivity, ease-of use, firewall blocking, technological expertise)  Personal challenges (tools overload, time commitment, addiction, attention deficit, narcissist/selfie syndrome, work-life balance)  Social media MUST be evaluated before implemented:  Social media policy (goals, target audience, resources, training, technical support, maintenance, feedback) http://tinyurl.com/o3hqwjg  Hiring Social Media Librarian Source: http://bit.ly/1KA5KoN
  10. 10. Social Media Tools and Mobile Apps – Evaluation & Review Checklist 1. Is the tool/app useful for patrons? 2. Can it add immediate value to current services provided? 3. Can it be easily implemented/accessed by less tech-savvy users? 4. Is it organised for ease of use? 5. Is the tool well known and established? For example, is there constant chatter and buzz in blogs, eforums, and other discussion groups about its reputation? Has the tool received positive reviews from users? 6. Is there evidence of longevity as demonstrated in the time it was created and its current iteration? 7. Is there evidence of free technical support? 8. Is it supported on multiple platforms and on mobile devices?
  11. 11. Social Media Toolkit & Mobile Apps For Library Leaders & Managers Source: http://socialknow-how.com/wp-content/uploads/2012/06/toolbox1.png The first step to using social media effectively is to determine your goals, set aside some time to learn, observe how other tech-savvy leaders are using social media, and inform your community as to how these tools will be used … http://www.educationworld.com/a_admin/social-media-tips-administrators.shtml#sthash.pXhWtPR2.dpuf
  12. 12.  Communication (Library Patrons/Community/Staff)  Facebook (social networking service)  Twitter (microblogging service)  WordPress (blog hosting service)  Marketing & Promoting Library Services, Library Collections, Events  Pinterest (social bookmarking service)  YouTube (video sharing service)  Professional Development  Project Gutenberg Self-Publishing Press (self-publishing platforms)  Coursera (Massive Open Online Courses – MOOCs - platform)  Productivity  Doodle (scheduling, polling)  Dropbox (file storage, syncing, sharing, 2 GB free)  Survey Monkey (conducting surveys)  Building Library Collections o Free E-books  Funding for Library Projects  Kickstarter (crowdfunding platform)  Enhancing Teaching and Learning  Makerspaces
  13. 13. Communication (Library Patrons/Community)  Facebook (social networking service)  Infographics (data visualisation service)  Twitter (microblogging service)  WordPress (blog hosting service)
  14. 14. What is Facebook? A leading social networking site with over 1.65 billion monthly active users. Can be utilized by libraries, individuals, businesses, non-profits, social groups etc. How Can I Use Facebook (FB) in My Library? o Create a FB group or page, invite members of your community to ‘like page’; create connections, engage in conversations o Promote new services and collections o Garner feedback on existing services www.facebook.com https://www.facebook.com/cybernotesacuril 247 friends
  15. 15.  What is Twitter? No. 1 social networking and microblogging service (310 million users) that allows users to create, send and read messages or posts known as tweets in 140 characters or less.  How Can I Use Twitter in My Library? o Current awareness service to keep followers informed about upcoming library projects. o Attend conference virtually (follow conference hashtag #ACURIL2016) o Promote new services & collections o Network with other professionals http://twitter.com/ https://twitter.com/natlibja
  16. 16. What is WordPress.com? A free open source blog hosting service. How Can I Use WordPress.com in My Library? Create blogs to: o engage in conversations with your library community o initiate dialogue with library staff o promote new services/acquisitions and garner feedback o professional networking https://wordpress.com/ https://nalis.wordpress.com http://cybrariansweb.com/blog
  17. 17. Infographics  What are infographics? The infographics industry is currently booming as website creators and marketers are incorporating informative graphics to visualize a great story or visually explain a problem. This mass appeal lies in the fact that infographics are portable & highly visible and simplifies the presentation of voluminous data. - How Can I Use Infographics in My Library?  Use infographics to easily communicate statistical data about library projects, digital resources, collection development: • Easel.ly • Creately • Piktochart Source: https://www.pinterest.com/pin/366621225894628363
  18. 18.  Marketing & Promoting Library Services, Library Collections, Events  Pinterest (social bookmarking service)  YouTube (video sharing service)
  19. 19.  What is Pinterest?  A virtual, visual-discovery tool that enables users to collect, organize, manage, and share theme-based collections referred to as pinboards.  How Can I Use Pinterest in My Library?  Showcase archives & digital collections  Creating collaborative Pinterest boards with colleagues and community.  Promoting events, reading lists, exhibits, new acquisitions (book covers), reading lists, library projects.  Profiling new staff https://www.pinterest.com https://www.pinterest.com/acuril2/boards https://www.pinterest.com/bibliotecacepal/boards
  20. 20.  What is YouTube? Popular video hosting and sharing service that allows users to create, upload, share and view videos online. This repository of user-generated content includes movie clips, TV clips, music videos and original videos.  How Can I Use YouTube in My Library? Marketing/Branding/Promoting Services YouTube has over a billion users — almost one-third of all persons on the Internet. Libraries are guaranteed a global viewing audience by posting videos on YouTube channels. www.youtube.com https://youtu.be/oMIpl7EATho
  21. 21. Professional Development  Coursera (Massive Open Online Courses - MOOCs – platform)  Linkedin (professional social network 400+ million members)  Project Gutenberg Self-Publishing Press (self-publishing platforms)
  22. 22. What is Coursera? An educational technology company offering massive open online courses (MOOCs) online courses aimed at unlimited participation and open access via the web. How Can I Use Coursera in my Library?  Enroll as student and benefit from this free online learning platform.  1,800 courses, 145 academic institutions (including ivy league universities), 28 countries. https://www.coursera.org
  23. 23.  What is Linkedin? Linkedin is a professional network connecting over 400+ million professionals in over 200 countries. How Can I Use Linkedin in My Library? Professional networking o Control your professional identity online by posting information on current employment, educational background, skills, publications and research interest. o Online access to a virtual meeting place to meet subject experts. o Facilitate collaboration on projects with colleagues. o Discover network connections that can help you in your career path. www.linkedin.com
  24. 24. What is Project Gutenberg Self Publishing Press? A publishing platform for contemporary and independent authors to upload, promote, and distribute their self-published works How Can I Use Project Gutenberg Self Publishing Press in My Library/Workplace? o Use as a free self-publishing tool to upload and distribute self-published works. o Ebooks published on platform are downloadable in PDF format and compatible with most ereading devices. http://self.gutenberg.org/eBooks/WPLBN0002827875-Libraries-of-the- Future-by-Licklider--J-C-R-.aspx?&Words=libraries www.self.gutenberg.org
  25. 25. Productivity  Doodle (scheduling)  Dropbox (file storage, syncing, sharing, 2 GB free)  Survey Monkey (conducting surveys)
  26. 26. What is Doodle? An online tool which simplifies scheduling by polling participants about availability to attend meetings.  How Can I Use Doodle in My Library? - Schedule meetings and conference calls with colleagues, vendors. - Added flexibility of syncing Doodle with other personal calendars maintained in Google or Microsoft Outlook. The basic Doodle version is free and does not require registration http://doodle.com/create http://doodle.com
  27. 27.  What is Dropbox? A free file sharing, storage, and synchronization service (automatic syncing across all devices).  How Can I Use Dropbox in My Library?  Use this tool as a free service (2 GB free) for storing and sharing content in multiple formats (documents, audio, video, images).  Sharing data for group collaborative library projects. https://www.dropbox.com
  28. 28.  What is SurveyMonkey? A free web-based tool for creating online surveys.  How Can I Use SurveyMonkey in My Library? Marketing Research - Gathering feedback on new collections and services, programs & events - Measuring brand perception www.surveymonkey.com https://www.surveymonkey.com/r/K7939JL
  29. 29. Building Library Collections  Free Ebooks
  30. 30. EBooks  What are EBooks? Electronic books consisting of text and images read on electronic devices. Increasing consumer demand for ebooks in public, academic, and special libraries.  How Can I Use EBooks in My Library  Access and download to multiple devices (smartphones, tablets, dedicated e-readers)  Augment library collections by providing access to free ebooks  Amazon Free Ebook collection www.amazon.com/b?node=2245146011  Feedbooks http://www.feedbooks.com  Google Books www.books.google.com  Internet Archive https://archive.org/index.php  Manybooks Manybooks.net  Project Gutenberg www.gutenberg.org/wiki/Main_Page  Open eBooks http://www.openebooks.net  Open Library https://openlibrary.org
  31. 31. Funding For Library Projects  Kickstarter (crowdfunding platform)
  32. 32. What is Kickstarter? A crowdfunding platform that solicits public funding to develop creative projects in multiple genres (art, music, publishing, technology). How Can I Use Kickstarter in My Library?  Solicit Funding for Library-themed research projects - Libraries have developed successful projects by seeking funding on Kickstarter. https://www.kickstarter.com
  33. 33. Enhance Teaching and Learning Makerspaces
  34. 34. • What are Makerspaces? Community-operated do-it-yourself (DIY) workspaces where individuals with common interests in diverse subject areas can meet, socialize, and collaborate. • How Can I Use Makerspaces in My Library? Proactively develop library Makerspaces (in some instances partnering with corporate and non-profit sponsors) for communities to create, build, and innovate.
  35. 35. Digikidz Media Lab Philipsburg Jubilee Library Sint Maarten  Create your own animated movie  Prezi Presentations  Safety on the internet  Make a digital picture book  Google earth  Facebook for seniors  Collaborative gaming
  36. 36. The way ahead • Digikidz will become Digiworkz as of September 2016 • Media lab becomes a Maker Lab – This means: • A 3 D printer and Materials for science projects will be added to the equipment.
  37. 37. Sacramento Public Library (California) I Street Press - Community Writing & Self Publishing Center Self publishing services via Espresso Book Machine … a “book robot” that prints, binds and trims quality paperbacks in minutes. http://www.saclibrary.org/Services/I-Street-Press EBM publishes a 400 page paperback in 5 minutes
  38. 38. 1. Know why you are using social media tools (set social campaigns goals) 2. Provide added value (add high quality content) 3. Engage - build relationships/connect with your community 4. Network with industry players @ the forefront of developing tools & apps 5. Stay informed (keep up to date with current trends in a constantly changing social media landscape) • Over 70% of libraries are using social media • 60% have social media accounts for three years or longer • 30% of Librarians are posting daily • Facebook and Twitter popular channels Taylor & Francis Survey on Use of Social Media in Libraries. Survey of Librarians in UK, US, India, Oct, 2014 http://www.tandf.co.uk/journals/access/white-paper- social-media.pdf Strategies for Success..
  39. 39. Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps General Resources • Library Technology Guides (www.librarytechnology.org ) • Lifehacker (www.lifehacker.com) • Mashable (www.mashable.com) • OCLC Web Junction (www.webjunction.org) • Pew Research Internet Project (www.pewinternet.org) • ReadWriteWeb (www.readwriteweb.com) • TechCrunch (www.techcrunch.com) • Tech Soup for Libraries (www.techsoupforlibraries.org) • Wired (www.wired.com) • TED: Ideas Worth Spreading (www.ted.com) Blogs • ACRL TechConnect (www.acrl.ala.org/techconnect) • ALA TechSource (www.alatechsource.org/blog) • David Lee King (www.davidleeking.com) • iLibrarian (www.oedb.org/blog) • Librarian in Black (www.librarianinblack.net/librarianinblack) • Library Future (www.libraryfuture.com/blog) • Library Stuff (www.librarystuff.net) • Lita Blog (www.litablog.org) • Stephen’s Lighthouse (www.stephenslighthouse.com) • Tame the Web (www.tametheweb.com)
  40. 40. Questions • Ask me now or later. • E-mail me: Cheryl.Peltier-Davis@sta.uwi.edu • Send a comment/question to my blog The Cybrarian’s Web – http://cybrariansweb.com

×