Vccs Wfs Conference Emarketing

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Virginia Western's Workforce Development Division is exploring eMarketing strategies to connect with regional employers.

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Vccs Wfs Conference Emarketing

  1. 1. <ul><li>Virginia Western Community College </li></ul><ul><li>Dr. Chuck Terrell </li></ul><ul><li>VP Workforce Development </li></ul><ul><li>Roanoke, Virginia </li></ul>eMarketing Techniques
  2. 2. 1958 <ul><li>Baby boomer </li></ul>
  3. 3. My Mentors <ul><li>Direction </li></ul><ul><li>Inspiration </li></ul><ul><li>Relationship </li></ul><ul><li>www.jasondorsey.com </li></ul><ul><li>Connect with every age group </li></ul>
  4. 4. An eMarketing Experience Brad Kleinman National Council for Continuing Education and Training (NCCET) www.nccet.org
  5. 5. <ul><li>Virginia Community College System </li></ul><ul><li>Opportunities </li></ul><ul><li>Chancellor’s E-Learning Enhancement & Development Grant (CEED) </li></ul><ul><li>Dateline 2009 </li></ul><ul><li>How do you market new programs and e-learning? </li></ul><ul><li>eMarketing </li></ul>Virginia 2008 www.vccs.edu To do list: Identify resources to organize an eMarketing training for Virginia Western.
  6. 6. Intelliworks <ul><li>Customer Relationship Management (CRM) </li></ul><ul><li>Connection </li></ul><ul><li>1984 </li></ul>Intelliworks
  7. 7. An eMarketing plan unfolds <ul><li>Goal: Create a 2 day eMarketing workshop for 23 Virginia community colleges </li></ul><ul><li>Brad Kleinman is recruited to organize the workshop </li></ul><ul><li>Intelliworks offers their assistance & becomes a sponsor </li></ul><ul><li>An eMarketing campaign is created vs. the traditional methods (mailers, email without tracking…) </li></ul><ul><li>Lessons learned </li></ul>
  8. 8. Workforce Development Website <ul><li>Engaging </li></ul><ul><li>Different </li></ul><ul><li>Current </li></ul>
  9. 10. Customer Relationship Management <ul><li>Intelliworks </li></ul>
  10. 18. Webinars <ul><li>WorkSmart model </li></ul><ul><li>Partner model </li></ul><ul><li>www.gotomeeting.com </li></ul>
  11. 19. Social Media <ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul>
  12. 20. Lessons Learned <ul><li>Smart investment of money and time </li></ul><ul><li>ROI </li></ul><ul><li>I can do it! We can do it! You can do it! </li></ul>
  13. 21. Next Steps for VWCC <ul><li>New Horizons </li></ul><ul><li>Integrate email invitation into our website </li></ul><ul><li>Create more marketing campaigns! </li></ul><ul><li>Continue to explore Intelliwork’s features </li></ul><ul><li>Newsletter VCCS, internal and external stakeholders </li></ul><ul><li>Webinars </li></ul><ul><li>Integrate eMarketing strategies into our Entrepreneur offerings </li></ul>
  14. 22. My advice to YOU Dive in
  15. 23. Go Green! <ul><li>www.slideshare.net </li></ul>
  16. 24. Thank you <ul><li>Brad Kleinman, WorkSmart eMarketing </li></ul><ul><li>Denis Whelan, Intelliworks </li></ul><ul><li>Leah Coffman, VWCC </li></ul><ul><li>VCCS </li></ul><ul><li>Jason Dorsey, Entrepreneur </li></ul><ul><li>My accountability buddies </li></ul>

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