1.
Concept Design / ACADEMY /
Content and toolkits covering critical thinking, strategic planning, branding,
communications, human resources & organizational development.
academy.conceptdesign.io
Curated / Hosted / Directed by Ed Thompson

2.
Crafting Leadership | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/crafting-leadership
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
CRAFTING LEADERSHIP
An essential goal moving into leadership roles is your development as
a Results Driver:
Strategy
Applying strategic thinking across multiple realms of
responsibility distinguishes leaders from managers.
Innovation
Realizing change through communication, people and
project management.
Influence
Engaging and building conviction in others particularly
during high-pressure situations.
Confidence
Conviction to take initiative and responsibility for
processes, procedures and solutions.
All these characteristics coalesce to build your credibility as a leader and contribute greatly
to your unique approach to Management Strategy.
Strategy
Strategic Mindset: 1 / 2 / 3 / 4 / 5 Strategic Planning: 1 / 2 / 3 / 4 / 5
Leveraging the core elements of Consistent mental discipline that is
Research / Analysis / Synthesis. Ongoing / Rational / Systematic.
Innovation
Process Frameworks: 1 / 2 / 3 / 4 / 5 Activity Modeling: 1 / 2 / 3 / 4 / 5
Developing approaches and solutions Delivering processes and methodologies that
to routine and unexpected challenges. consistently overcome hindrances and obstacles.
Influence
Persuasion: 1 / 2 / 3 / 4 / 5 Delegation: 1 / 2 / 3 / 4 / 5
Aptitude in gaining commitment through Assignment of tasks and responsibilities to build
both one-on-one and group interaction. the skills and resolve of team members.
Confidence
Management: 1 / 2 / 3 / 4 / 5 Decision Making: 1 / 2 / 3 / 4 / 5
Creating an attitude of self-motivation and Sureness in your skillset to implement — and if
accountability that becomes a standard necessary recalibrate — decisions that carry
across your team. substantial responsibility.

3.
Crafting Leadership | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/crafting-leadership
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Strategy
Art of Strategy: 1 / 2 / 3 / 4 / 5 Strategic Planning: 1 / 2 / 3 / 4 / 5
Leveraging the core elements of Consistent mental discipline that is
Research / Analysis / Synthesis. Ongoing / Rational / Systematic.
Innovation
Process Frameworks: 1 / 2 / 3 / 4 / 5 Activity Modeling: 1 / 2 / 3 / 4 / 5
Developing approaches and solutions Delivering processes and methodologies that
to routine and unexpected challenges. consistently overcome hindrances and obstacles.
Influence
Persuasion: 1 / 2 / 3 / 4 / 5 Delegation: 1 / 2 / 3 / 4 / 5
Aptitude in gaining commitment through Assignment of tasks and responsibilities to build
both one-on-one and group interaction. the skills and resolve of team members.
Confidence
Management: 1 / 2 / 3 / 4 / 5 Decision Making: 1 / 2 / 3 / 4 / 5
Creating an attitude of self-motivation and Sureness in your skillset to implement — and if
accountability that becomes a standard necessary recalibrate — decisions that carry
across your team. substantial responsibility.
Strategy
Art of Strategy: 1 / 2 / 3 / 4 / 5 Strategic Planning: 1 / 2 / 3 / 4 / 5
Leveraging the core elements of Consistent mental discipline that is
Research / Analysis / Synthesis. Ongoing / Rational / Systematic.
Innovation
Process Frameworks: 1 / 2 / 3 / 4 / 5 Activity Modeling: 1 / 2 / 3 / 4 / 5
Developing approaches and solutions Delivering processes and methodologies that
to routine and unexpected challenges. consistently overcome hindrances and obstacles.
Influence
Persuasion: 1 / 2 / 3 / 4 / 5 Delegation: 1 / 2 / 3 / 4 / 5
Aptitude in gaining commitment through Assignment of tasks and responsibilities to build
both one-on-one and group interaction. the skills and resolve of team members.
Confidence
Management: 1 / 2 / 3 / 4 / 5 Decision Making: 1 / 2 / 3 / 4 / 5
Creating an attitude of self-motivation and Sureness in your skillset to implement — and if
accountability that becomes a standard necessary recalibrate — decisions that carry
across your team. substantial responsibility.

4.
Concept Design / COACHING /
Custom programs to elevate the performance of agency teams, marketing
divisions and business leaders.
conceptdesign.io/coachingz
Professional Development with Ed Thompson

5.
Concept Design / COACHING /
https://conceptdesign.io/coaching
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
COACHING SESSIONS OVERVIEW
Our coaching programs strengthen alignment amongst staff for common
skillsets covering communication, presentation and solutions development.
All participants in coaching programs gain ongoing access to the
Concept Design / ACADEMY /
Creative Thinking Strategic Planning
Create stronger team interaction for
specific skill-sets through guided exercises.
Increase the caliber of decision-making by
teams to maximize performance.
Brand Activation Organizational Excellence
Strengthen capabilities of marketing
teams and their advertising and
promotional campaigns.
Alignment / Development of a unified
company culture centered on a shared
vision for the future.
Executive Leadership
Reinforce the strengths necessary to sustain your development as a Results Driver.

6.
Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals
and business objectives.
academy.conceptdesign.io

7.
Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築

8.
Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and
workshops I have delivered across decades at corporations throughout
Greater APAC. These programs have improved the efficiency of sales and
marketing initiatives, along with aligning the performance of their
management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I
continue to provide multinationals in the region with strategic advice covering disciplines of
public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career
goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications,
human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive
experience directing advertising campaigns, marketing promotions and digital media initiatives
across numerous industries. These include fast-moving consumer goods, fashion and lifestyle,
beverages and liquor, music & entertainment, talent & recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our
global body of knowledge to meet the demands we all face in a quickly changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac,
Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW Harper, Johnnie Walker, Usquaebach Whisky,
Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman •
NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson • Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo
Campus) / Nikkei Business School (日経ビジネススクール)

9.
Powered By
Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative agency — covering branding, public relations, media
management, and event production — lead by Ed Thompson, Marketing Consultant /
Founder. We deliver high-level execution from planning to implementation on all
communications and strategic business programs for global multinationals across
APAC.
Our ability to integrate design, marketing, technology and media communications
elevates the reach and impact of our client initiatives. We provide brand activation and
channel engagement through these custom programs for innovative brands seeking
to fully maximize their promotional impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development are
also a part of our core consulting focus, to assist businesses in improving their overall
effectiveness.
www.conceptdesign.io

10.
Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Available for Mobile & Tablets