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ExCeed Community Economic And Entrepreneurial Development


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Building New Opportunity

Jerry Hembd, University of Wisconsin-Superior; Ron Hustedde, University of Kentucky; Sharon Gulick, University of Missouri Extension; Mary Simon Leuci, University of Missouri Extension

This interactive workshop will explore innovation approaches and strategies for regional development and, through a facilitated process, participants will be asked to share their experiences, challenges and approaches. Anticipated results include greater understanding of regional development, sharing of ideas, new learning and possibly creation of information networks.

1:30-3:00pm Monday July 27th

Published in: Technology, Business
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ExCeed Community Economic And Entrepreneurial Development

  1. 1. ExCEED Community Economic and Entrepreneurial Development CDS Annual Conference | July 27, 2009| Memphis, TN
  2. 2. ExCEED  Is a multi-disciplinary program that cuts across all Extension program areas and is focused on revitalizing rural economies through alternative approaches to economic development.  Uses an engagement and collaborative learning model to re-energize local economies to build sustainable economies based on the strengths and assets of the local community or region.  Works with community leaders to develop strategies that ensure wealth transfer in rural communities.
  3. 3. ExCEED’s Purpose  Build awareness of entrepreneurship as an economic development strategy.  Assist communities in supporting, encouraging and facilitating entrepreneurship.  To enhance community’s economic base and quality of life.  Participate in the development of vibrant rural economies. Facilitate collaborations between the University of Missouri Extension and communities throughout the state.
  4. 4. ExCEED seeks to….  Engage with communities  Collaborate across the university and disciplines  Re-energize and build sustainable economies based on regional strengths and assets  Focus community economic development on entrepreneurship and enhancing quality of life
  5. 5. establish organizing group identify who is celebrate to be included success Community collect/analyze review and Development information evaluate Process create purpose implement action plan develop vision develop action and goals plan expand the organization
  6. 6. Community Engagement Process  RFP issued seeking regional projects that were multi-disciplinary in approach.  Focused on the “four pillars”  Entrepreneurship  Youth Engagement  Community Asset Development  Leadership  Project funded through University President’s award and Extension funds
  7. 7. Formation and Assessment  Project leadership team and ExCEED staff compile and analyze data  Visioning session  Assets and Challenges  Data analysis –  2 phases: basic demographics, baseline study  Strategic Plan; Goals and Objectives
  8. 8. Implementation  Action Plan identifies priority areas and actions.  Leadership team takes lead, but committees and task forces created for specific activities.  ExCEED provided financial and technical assistance to engage University and Extension faculty and programs and key partners.
  9. 9. Evaluation and Results  Projects submit quarterly and annual reports.  Formal evaluation and community re- assessment.  Findings used to modify future engagement design, create new programs and curriculum, identify best practices.  Report on findings and best practices.
  10. 10. Reconstructing the Economic Development Pyramid Entrepreneurship Recruitment Retention Retention Recruitment Entrepreneurship
  11. 11. Economic Development Today  Is board and comprehensive  Applies to attracting new enterprises, goods- producing and knowledge-based  In contrast to industrial recruitment, it is based on knowledge workers and a culture of innovation rather than cheap land and labor  Includes attracting “business anchors” such as senior housing, educational enterprises, and visitors and retirees – less traditional, but effective, ways of increasing the flow of external resources into the local economy.
  12. 12. Economic Development in Rural Communities  Traditional ED approaches are not working.  ED programs tend to focus on natural resource industries and industrial recruitment.  Growing awareness that this approach doesn’t work for rural communities.  Growing number of communities are intentionally focusing on entrepreneurship development.
  13. 13. Common Community Issues  Leadership capacity  Foster more  Collaboration building entrepreneurs  Access to capital (adults  Focus on youth & youth)  Capture community  Downtown revitalization wealth  School system  Involve more engagement residents in  Research, evaluation & entrepreneurial analysis community
  14. 14. Challenges & Issues for Small Towns* Growing Small Towns  Equity  housing affordable; land use pressures  Environment  environmental degradation; politics of growth and environmental quality  Economy  increasing service reliance; homogenization of retail sector; dependence on other communities for jobs;  Culture & Community  threatened sense of place; increasing community capacity; common identity and culture Source: “Small Town Sustainability: Prospects for Collaboration in a Global Age” by Paul Knox and Heike Mayer, 2009
  15. 15. Challenges & Issues for Small Towns* Declining Small Towns  Equity  Decline in public service provision  Environment  Neglect of cultural landscape; vacant land use  Economy  Resource-based/old economy in decline; lack of growth opportunities  Culture & Community  Vacant and abandoned house; diminishing tax base; lack of animation in politics; isolated indigent population; social isolation; aging demographics
  16. 16. Challenges for Rural Entrepreneurs and Practitioners  Economies of scale hard to achieve  Poor connections to markets  Limited opportunities for networking  Multiple causes of limited participation in new economy  Increasing consolidation trend  Lack of capital
  17. 17. ExCEED Regional Projects NW MO NE MO RBOG Brookfield Chariton County Old Trails Show Me E! MRH Lake Region All Natural Ozark Heritage SMEDA
  18. 18. Brookfield  Using HTC approach  Community Foundation established  Leadership program underway  Entrepreneur network  Existing business visitation program  Provider Network under development  Youth entrepreneurship education & mentorship  Downtown Revitalization initiative
  19. 19. Chariton County  Focusing on youth -- MYOB  Curriculum provided to schools  Workshops for youth  Youth-owned businesses started  Workshops/training for teachers  Leadership Program – youth & adult  Revolving Loan Program for youth
  20. 20. Mississippi River Hills  Missouri Cuisines Project  Marketing region (Ex: regional map, website)  Regional Label of Origin  Restaurants, local and outside the region,are using products grown or produced in region.  Workshops for local businesses  Association established  Youth entrepreneurship
  21. 21. Northwest Missouri  Tourism/Agri-Tourism  Business Development  Youth = young farmers  Network of resource providers including local banks  Working with local schools on entrepreneurship curriculum Wind Farm
  22. 22. Ozark Heritage Region  Focusing on youth  Engaged 15 school districts in Year 1; 11 in Year 2  Student business competition  Student-led businesses established South Cen tral Career 2007 1 st Pla Center, CC ce Project Café  Youth will be followed to determine impact of entrepreneurship education on their career/location choices
  23. 23. New ExCEED Projects  All Natural - tourism  BYOB – entrepreneurship/year-round employment  NE Missouri RBOG – regional economic development plan  Old Trails – tourism/regional cuisines  Show Me E! – youth entrepreneurship  SMEDA – poverty alleviation, entrepreneurship
  24. 24. Community Assistance  Economic Development Strategic Planning  Focus: entrepreneurship, leadership development, youth and community asset development  Training  Fundamentals of Economic Development  Know Your Region (EDA)  Growing Entrepreneurs From the Ground Up  Tourism
  25. 25. ExCEED Program Outcomes Contributions to local foundations and endowments $324,105 Grants received by communities $853,975 Leadership programs/participants/assumed leadership 18 / 220 / 63 Youth education events/participants/businesses 65 / 1,635 / 51 started Training Programs/Attendees 401 / 2,535 New businesses started 170 Business expansions 32 New/Retained Jobs 911 / 134 New Investment $248.2 mill Value of local volunteers (12,862 hours) $220,488 Data represents FY07 – FY09
  26. 26. Sharon Gulick, Director ExCEED Program University of Missouri Extension 222 Gentry Hall Columbia, MO 65211 Phone: (573) 884-0669 Email: Web: