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Tune In, Turn On: College Admissions in a Web 2.0 World


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A very, very brief overview of why we need to use Web 2.0 tools in the college admissions process.

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Tune In, Turn On: College Admissions in a Web 2.0 World

  1. 1. “Turn On, Tune In”:<br />Web 2.0, Social Media and the<br />College Admissions Process<br />in 2010 and Beyond<br />Chris D’Orso<br />Assistant Director of Admissions, Stony Brook University<br />@cdorso on Twitter<br /><br />
  2. 2. One of the most important things about your brand<br /> business<br /> restaurant<br /> store<br /> school<br /> campus…<br /> is your reputation.<br />And what’s the easiest way to enhance – or damage – your reputation?<br />WORD OF MOUTH.<br />
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  4. 4. Students have been talking to each other about their college experiences – good and bad – forever.<br /> But now… you can listen! And participate!<br />passive<br />proactive<br />“Turn On”<br />“Tune In”<br />
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  7. 7. There are lots of ways to “turn on” to what’s happening in the world around you:<br />
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  9. 9. College Confidential is a great example of the dichotomy of Web 2.0 in college admissions:<br /><ul><li> Advice
  10. 10. Discussion on issues
  11. 11. Insight
  12. 12. “Answer for one, answer for a thousand”
  13. 13. Anonymity
  14. 14. “Chance” threads</li></li></ul><li>The moral of the story?<br />There are THRIVING communities out there. All you have to do is participate.<br />
  15. 15. MYTH:I don’t have the time/money/ resources/energy to handle all this by myself.<br />FACT: It doesn’t have to be overwhelming… there’s quite a bit you can do to make it easier.<br />
  16. 16. MYTH:The funnel – used for eons to help admissions deans craft their applicant pool and incoming class – is dead.<br />FACT: Far from it; the funnel is just wider now... and at the same time, goes deeper into the enrollment cycle than we’ve ever seen it go before.<br />
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  18. 18. Admissions offices have always used current students…<br /> Now we have more places to use them!<br />
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  20. 20. MYTH:Students should be careful what they put on their Facebook pages, because colleges are searching them when students apply.<br />FACT: That would be impossible to do on a practical level. I have searched for a student online once in nine-plus years in admissions.<br />However… the Web does stay with you<br />for a long, long time.<br />
  21. 21. What can we learn from Penn State’s mistake?<br />
  22. 22. What can we learn from<br />Kevin Smith vs. Southwest?<br />
  23. 23. What can we learn from “United Breaks Guitars”?<br />
  24. 24. So what’s the point?<br />For high school counselors:<br /><ul><li>Be aware of the wealth of resources available online
  25. 25. Regard your sources
  26. 26. Help your students navigate</li></ul>For college counselors: <br /><ul><li>Be visible and available online; join the community
  27. 27. Don’t be afraid to answer questions… but be aware of perceptions.</li></li></ul><li>Social media “mastery” is not the goal.<br />The goal is to master better connections. More effective communication. How technology links people. Relationships that matter, in context, to individuals. Business that keeps a people-focused attitude at the core of its actions. And with mastery in the larger idea comes evolving expertise in the tools and underlying strategies.<br />-Amber Naslund, Radian6<br /><br />
  28. 28. Thank you!<br />Any questions?<br />Chris D’Orso<br />Assistant Director of Admissions,<br />Stony Brook University<br />@cdorso on Twitter<br /><br />