Some SEO Basics
5 Things You Can Do Today
• Title Tag
• Meta Description
• On Page Factors
• The URL
• sitemap.xml
Proper Title Tags
• Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Se...
Descriptive Meta Descriptions
• The meta description should employ the keywords
intelligently, but also create a compellin...
On Page Factors
• The content of a page is what
makes it worthy of a search
result position. Good content
must supply a de...
URL Formatting
• Websites should include the category
hierarchy in the URL’s used for pages.
• URL’s should be relevant to...
Sitemaps
• Sitemaps provide the search engines with
a prioritized outline of all of the pages
included in your website mak...
We’re here to help!
• Sign up for a free 1 hour interactive
marketing consultation
• Sign up to have SCS install Google
An...
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Search Engine Optimization Basics

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This presentation demonstrates the basics beyond optimization of a website. You'll learn the proper format of title, meta description, page content, and seo related tags. The tips should be easy for the novice to apply to their website using Wordpress and other popular content management systems.

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Search Engine Optimization Basics

  1. 1. Some SEO Basics
  2. 2. 5 Things You Can Do Today • Title Tag • Meta Description • On Page Factors • The URL • sitemap.xml
  3. 3. Proper Title Tags • Optimal Format Primary Keyword - Secondary Keyword | Brand Name or Brand Name | Primary Keyword and Secondary Keyword • Be Mindful of Length A maximum amount of 70 characters will display in the search results. • Place Important Keywords Close to the Front of the Title Tag The closer to the start of the title tag a keyword is, the more helpful it will be for ranking—and the more likely a user will be to click them in search results.
  4. 4. Descriptive Meta Descriptions • The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. • The description should optimally be between 150-160 characters. • Avoid Duplicate Meta Descriptions • Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search.
  5. 5. On Page Factors • The content of a page is what makes it worthy of a search result position. Good content must supply a demand and must be linkable. • Page Titles • H1 Headlines • Images with “Alt tags” • Content Relevancy • URL
  6. 6. URL Formatting • Websites should include the category hierarchy in the URL’s used for pages. • URL’s should be relevant to the page content • The following is a good example of URL structure: http://www.dmoz.org/Games/Video_Game s
  7. 7. Sitemaps • Sitemaps provide the search engines with a prioritized outline of all of the pages included in your website making it easier for search engines to find your content. • Generating a sitemap is simple http://www.xml-sitemaps.com/
  8. 8. We’re here to help! • Sign up for a free 1 hour interactive marketing consultation • Sign up to have SCS install Google Analytics on your existing website…no cost and not obligation 678-633-5454 www.southerncrescentsolutions.com

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