What is Social media?
History of Social media
Current situation of social media
Future effects of social media on different relationships
a. Social media and the future of Friends relationship
b. Social media and the future of Partners relationship
c. Social media and the future of Business relationship
Main purpose is Building Online Communities
Conversation supported by online tools
Based on user participation and user generated content
To much popular in todays era
Use of social media is expanded everywhere
Effect of social media
Issues related with social media
Social media and friendship
Technology and Internet plays an important role
Everyone is familiar with the media
Change the communication way with the friends
To much Social networking sites available
Keep our contact up to date
Facebook, twitter are very captivated now a days
Cross promoting your blog with friends
People used to make a friends like in a limited way that we know
Its very difficult to make a friend from all around the world
There is a filter available in communication way
If you want to give some message to your friend so you have to give
it massage face to face
So your message wasn’t controlled by anyone
We carrying a normal conversation with person like face to face
We will share our all kind of opinion with our friends because of
there is a no issue of privacy
Conversation is not shared by other person
Technology invented day by day
There are lots of networking sites available from which we
can make a friends
Facebook, twitter, MySpace, Google+ etc.
Most popular is facebook like world largest social
Every user has a more than 200 friends which is not
possible without social media and also from all around the
We can do instant messaging at any time and any where
and anyone who is our friend
Accessibility is one the best benefits in social media
We can be familiar with the what's going on around us and
also in our friends life
we can share each and every information on social
We can also get a response from not that single person but
from other people also
It’s a become a common interest
Having using this site we can also be in touch with our old
We can make a friends from all around the world
Sometimes we also find our life-partner and after all is all about a
If we want send some important message on time so we can also
share it via social networking site
We can use social media to get our message out to thousand or
even million of people uncensored
Even we can make a group online for ant community so we can
be in touch with all this people who is in the same community
The main thing is we can be in touch with our all kind of
friends like school friends, college friends, relatives and
with stranger whom we meet online
Its very hard to predict the future of friendship in social media
As technology invented day by day so its like new kind of
invention available and new resources available for making
Technology allows for more information to be shared without
face to face, person to person intersection
Its may be provides some context and reflection on society like
what's happening around us
Social transformation and change frequently emerge with
conversation with friends
In future may be no one can make any formal conversation
they do all this thing on social networking sites
Very busy and hectic life so cant able to take time to meet
personally so better to use media
Easier way to be in touch with old friends
Making online friends is very important like its useful in
Like in social way, business, personal relationship and etc.
You are able to share your opinion and information
Its very easy to organize the event online with group of
selective friends which is very important thing
Even you can see the personal and all kind of information
of your friend so you can contact him and ne in touch with
Second one is its playing important role in terms of fun
Every people being enjoyed their time by spending lots of
times with the interacting with their friends
Even we can do discuss about our study, nation and any
current topic that is going on today and we can share some
information and also get a some positive and negative
response with the status
There are like many disadvantages of social media
Lost our social skill
No one want to meet their friends by personally
Lack of formal and normal conversation
Lack of physical connectivity
Issue related with privacy
Sharing personal information might be cause the problem
If we get any negative response from the statues so the
conversation between friends might be converted into the
Lack knowledge of social media and how to manage the
The reason is declined in intimate relationship.
How to make a safe conversation with the friends
Privacy is the main issue we must have to understand that
how we can manage each and everything with safe fully
So at the end we can conclude that social media and
friendship is the one thing that attract by everyone
So we can say that if we can take some steps towards the
privacy, personal information, and sharing information
then there is a no problem at all
But we do have to make a normal conversation like face to
Social media plays an important role in the relationship
With the increasing use of technology the methods of
communication between partners changes day by day.
Past methods of communication between partners
A. Face to face
C. Letter/ mail
In the past the bond between partners are very strong
because of face to face communication.
The interference of technology is very less.
Very few people have idea about their personal life.
No one can give comments on their personal relations.
The level of relationship and trust between partners are
Very few chances of getting information spread among any
community of partners.
Photos and videos of partners are limited to them only.
With the advancement of technology every single person
has active on more than one social network sites.
People started to make their profiles with all the
information about their partners.
Now there are numbers of ways to connect with any person
on social networks and see their details.
We can easily know about the partners of an individual.
People started to share personal photos of their friend’s or
family member’s partners among the social group s.
Any one can give their comments on that photos or videos.
Interaction between partners is increase but they are also
using social networks for that.
The level of warmth in the relationship is decreasing as
compare with the past.
Every one is getting more busy and busy on social networks.
People started to upload photos and video of their recent visit
with partners on social sites.
Even during their meeting they are used to active on social
Expansion of social networks in future will be more than
present, and it effects the partners relationship.
We can see more online conversation between partners.
Video calls will be more in use.
Texting will be more symbolic, rarely any one use any
words in chat.
There are both positive and negative effects of social media
on the relationship between partners.
It depends on an individual how they can use the social
We are going back and losing the touch with real people,
we don’t have time for partners and spending maximum
time on social sites.
With the use of social networks we can easily make contact
with our partner.
It doesn’t matter where we or our partner is, we can easily
contact him/her from the any corner of the world.
Partners can share their photos, videos very easily with
They can make their bond strong by always keep in touch.
By viewing our profile anyone can make their comments
about our partner.
Most dangerous thing is relationship status,
The relationship status in our profile is most interesting
thing for everyone.
People want to know more about our partners.
They try to create more contact with our partner and try to
create misunderstanding between partners.
For each partner because of social networks it is very hard
to find time for their own friends and family member.
Online photos or video of partner can be a reason of
dispute between partners.
Online identity or status may affect the way of respect
Less face to face communication make partners bond weak.
Some sites continuously upload the information in
timeline it is very harmful for partners.
Its really hard to surprise our partners with visit them
without informing, because some social networks always
shows the current location of an individual.
Social media become an important medium between
partners to make contact.
By using social networks partners are losing emotional
and physical contact with each other.
In future we will see more techniques of
communication between partners.
Partner relationship will be empowered by social
Business-The collection of private or
commercially oriented organization
The Relationship between employer-
employee or we can say in-between
business partner, employer-employee
outsourced employee relations
Promoting the relationship is the hubs of Establishing,
Developing, and Maintaining
Mainly depending on interchange or exchange
Applying the rule of give and take
Depending on a principal of an exchange method where
each side gives something in return for a payoff of greater
In present time business marketing is depend on managing
Common advantage of that,
Establishing extraordinary skills with “key” customers or
Increasing advanced strategies with cooperation or we can
say related partners
Ways to Maintain Business Relationship
If we established relationships in such a way so it expands
1. Managements of buyer-seller relationships
2. Reasons that influence customer productivity
3. Plans for making effective customer relationships
4. critical factors of relationship marketing success.
Less chances to develop a business in the past time
Reasons for that,
Taking more time due to limited
Copyright issues of symbols or
Types of Relationships
Scale of buyer-seller relationships
Transactional Exchange- Centers on timely exchange of
basic products at highly competitive market prices
-hubs on timely exchange of basic products at highly
economical market prices
-These types of transactions are separate, so we can say that
there is little or no worry as to the needs of buyer or seller
-Example: A person comes into a store and buys a hammer.
The buyer wants a hammer and the seller sells him one.
That’s all there is to it!
-in between the transactional and collaborative
-which is happen at the place where the marketing
organizations shifts from just attracting customers to
keeping them by,
1-offering additional service
2-developing a kind of service that are modified to meet
3-providing continuing encouragements that promoter
repetition of business
Which is more beneficial for buyer to develop business and
also advantageous in terms of safety
Occurs when options are few, market is energetic or we
can say active, the purchase is complex and the cost is
Features close information, social, and operational
linkages, as well as joint promises
Interchanging costs are very important to collaborative
or joint customers
Trust is the key also depends on that all business is going
on and it exists when main party has complete self-
confidence in their partner’s skill and honesty which is
important to expand the business
By shaking hand with them and trusting can achieve a
Competition take placeAt each and every place competition
Competition creates a war-like
environment whereby competitors
are always trying to pull customers
When the requirements or
preferences changes the situation of
customers then there is a possibility
for customer to transfer from
transactional relation to suppliers
Market situations can creates
different types of relationships.
Promoting Cooperative Relationships
The good business of a good seller needs to be a strategic
provider, sellers need to,
Mark or target the correct customer through which he can
Compare with their purchasing situation
He needs to develop policies that suitable for each type of
The collaborative customers are looking for the long and
Buyers perceive significant risks with suppliers, so
competence and commitment are vital when starting the
Measuring Customer Profitability
Main thing is Activity-based costing or we can say ABC is a
technique that gives the cost of performance of several
services to each customer
By Customer Relations Managing (CRM) programs
As we talk before some customers always wants profit and
some are not
Like that some wants quality and other wants quantity .
For this they has to study about cost and productivity
construction with taking some ideas like,
- Maintain relation with profitable customers
- Convert nonprofit customers to profitable by offering
- Keep limitation with them who are always wants quantity
and looking for profit
In our life some of the relations are fail because of
opportunities of the events are not connected
If we take an example like Retailer wants a business
relationship whereas the customer responds is always in a
mode of profited
Then we apply accepting and dividing customer needs, the
dealer is better prepared to tie up their product
contributions to a particular buyer’s requirements.