A 103-year-old woman had her engagement ring ripped from her finger by a thief who forced his way into her flat.Florence Hayes has been left devastated by the loss of the diamond ring which she has worn every day since she was given it by her late husband John more than 50 years ago.
The thing that unites the bulk of these brands is that they have VERY definite personalities, and distinct personalities thrive in social media – even if they’re created IN social media, for example, did we actually know what the personality of Skittles was before they had they had that amazing Facebook page? You can use social media to make yourself stand out, and show what it is that makes you unique. My recommendation would be not just to Tweet links to news stories all day, but give some commentary, show people that they should be interested in your opinion. Because its unique and independent thought that will boost your online reputation.
DAWN: Managing your professional reputation
The DAWN Team<br />Caroline Mastoras, <br />Client Business Manager, Microsoft Advertising<br />Nikki Wilkinson,<br />Digital Account Manager, Carat<br />Kim Knapman<br />Brand Team Manager, Propel<br />Kelly Jacobson-Collins,<br />Portal Business Manager, Microsoft<br />Joanna Lyall , <br />Partner, Mindshare<br />Catherine Agostinho, <br />Digital Planning Director, OMD UK<br />DAWN Media London<br />dawnlondon<br />#dawnuk<br />
Tonight’s agenda:<br />6.45-7: Introductions and LinkedIn<br />7-7.25: 5 mins from our panel<br />7.25-8: Open questions to the panel<br />8-8.30: Drinks & get your picture taken for your profile!<br />
Managing Your Professional Reputation<br />DAWN Summer Event<br />Sally Keane<br />Account Director<br />Laurie Kirschner<br />Head of Category<br />
Our mission…<br />Connect the world’s professionals to make them more productive and successful.<br />
What are professionals doing on LinkedIn?<br />Managing their professional identity<br />Building business relationships<br />Sharing advise and finding answers<br />Researching people and companies<br />
Professionals networking across the globe<br />
Tips to manage your professional reputation on LinkedIn<br />Put your best foot forward<br />Build a valuable and trusted network<br />Be a thought leader<br />Extract business insights<br />
Put your best foot forward… be yourself<br /><ul><li>Use a professional photo to humanise your profile & aid recall
5 things to do in the next 24 hours…<br />Enhance your personal brand – complete your profile<br />Create a public URL<br />Commit to updating your status regularly<br />Join an alumni or specialist industry group<br />Add at least one application to your profile<br />
7% follow candidates on Twitter</li></ul>Survey of 2,600 hiring managers 2009<br />top industries most likely to screen job candidates online include those that specialize in technology and sensitive information<br />
content on social networking sites that caused them not to hire: <br /><ul><li>provocative or inappropriate photographs or information – 53%
lied about qualifications – 24%shared confidential information from previous employer – 20%</li></li></ul><li>content on social networking sites that caused them to hire the candidate:<br /><ul><li>provided a good feel for the candidate’s personality and fit – 50%
supported candidate’s professional qualifications - 39%